Endogeneity and marketing strategy research: an overview

2019 ◽  
Vol 47 (3) ◽  
pp. 479-498 ◽  
Author(s):  
Oliver J. Rutz ◽  
George F. Watson
Keyword(s):  
Marketing Strategy ◽  
Strategy Research

Car Branding and Communication Strategy Research Based on Microblogging

2014 ◽  
Vol 599-601 ◽  
pp. 1425-1428
Author(s):  
Xin Hui
Keyword(s):  
Marketing Strategy ◽  
Current Situation ◽  
Communication Strategy ◽  
Branding Strategy ◽  
Strategy Research ◽  
Brand Communication ◽  
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Through in-depth research on branding and marketing microblogging theory, summarizes the advantages and methods based automotive marketing microblogging branding strategy, analyze the current situation of the car microblogging marketing, implementation and effectiveness of the monitoring of the development of automobile brand communication strategy will be comprehensive exposition, based on theoretical build car branding and marketing strategy microblogging system.

The cannabis industry: a natural laboratory for marketing strategy research

2019 ◽  
Vol 31 (1) ◽  
pp. 7-12
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Mitchell C. Olsen ◽  
Keith Marion Smith
Keyword(s):  
Marketing Strategy ◽  
Strategy Research ◽  
Natural Laboratory
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