The licensing effect of luck: The influence of perceived luck on green consumption intention

2022 ◽  
Author(s):  
Jianbin Zhao ◽  
Hao Zhong
Keyword(s):  
Green Consumption

scholarly journals Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1912
Author(s):  
Jun Zou ◽  
Yifan Tang ◽  
Ping Qing ◽  
Han Li ◽  
Amar Razzaq
Keyword(s):  
Purchase Intention ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Product Type ◽  
Mediation Effect ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Conceptual Fluency ◽  
Global Concern ◽  
Practical Implications

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase intention for green products. The results of three experiments reveal that the interaction between promotion mode and product type has a certain impact on the conceptual fluency of consumers, which can, in turn, promote their purchase intention. This research theoretically contributes to the research on green consumption by introducing promotion mode and revealing the mediation effect of conceptual fluency, it also provides some practical implications for alleviating environmental problems.

Sustaining brand loyalty: The moderating role of green consumption values

2021 ◽  
Author(s):  
Ioannis Rizomyliotis ◽  
Athanasios Poulis ◽  
Kleopatra Konstantoulaki ◽  
Apostolos Giovanis
Keyword(s):  
Brand Loyalty ◽  
Green Consumption ◽  
Consumption Values ◽  
Moderating Role

scholarly journals Eco-Labeled Seafood: Determinants for (Blue) Green Consumption

2016 ◽  
Vol 8 (9) ◽  
pp. 884 ◽  
Author(s):  
Malin Jonell ◽  
Beatrice Crona ◽  
Kelsey Brown ◽  
Patrik Rönnbäck ◽  
Max Troell
Keyword(s):  
Green Consumption
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