scholarly journals Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

2021 ◽  
Vol 18 (4) ◽  
pp. 1912
Author(s):  
Jun Zou ◽  
Yifan Tang ◽  
Ping Qing ◽  
Han Li ◽  
Amar Razzaq
Keyword(s):  
Purchase Intention ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Product Type ◽  
Mediation Effect ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Conceptual Fluency ◽  
Global Concern ◽  
Practical Implications

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase intention for green products. The results of three experiments reveal that the interaction between promotion mode and product type has a certain impact on the conceptual fluency of consumers, which can, in turn, promote their purchase intention. This research theoretically contributes to the research on green consumption by introducing promotion mode and revealing the mediation effect of conceptual fluency, it also provides some practical implications for alleviating environmental problems.

A Research Framework of Green Consumption Behavior Based on Value-Belief-Norm Theory

2014 ◽  
Vol 962-965 ◽  
pp. 1485-1489 ◽  
Author(s):  
Qiao Lian Cheng ◽  
Jing Jing Wang ◽  
Li Guo Yin
Keyword(s):  
High Speed ◽  
Environmental Problems ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Research Framework ◽  
Behavior Based ◽  
Theory Of Value ◽  
The Government ◽  
The Individual ◽  
Value Belief Norm Theory

In recent years, China economy has been developing in a high speed, but along with the development, there are some environmental problems such as environmental degradation etc. To solve the environmental problems, we can’t only depend on the government policy, or the enterprises’ production of green products. What is more important is to promote green consumption behavior of consumers. This paper tries to explore the mechanism of individual green consumption behavior based on the theory of value-belief-norm, aiming to build the research framework for individual green consumption, which will be significant to the further research of the individual green consumption behavior and the promotion of green product.

scholarly journals IMPROVEMENT OF AWARENESS AND ASPECT OF COMMUNITY PARTICIPATION IN ENVIRONMENTAL MANAGEMENT AND CLIMATE CHANGE ADAPTATION BY ECO-MOSQUE

2018 ◽  
Vol 4 (1) ◽  
pp. 9-15
Author(s):  
Shinfi Wazna Auvaria
Keyword(s):  
Climate Change ◽  
Environmental Management ◽  
Environmental Pollution ◽  
Community Participation ◽  
Environmental Issues ◽  
Environmental Movement ◽  
Environmental Problems ◽  
Assessment Report ◽  
Global Concern ◽  
Adaptation And Mitigation

Climate change and environmental pollution are some of the current environmental issues of global concern. One in six people died in 2015 due to environmental pollution. Climate change that occurs can be seen from the recent number of rainy season shift and extreme natural disasters. IPCC’s fifth Assessment report says that there are 95% chance of human activity in the last 50 years is the trigger of climate change. Some means to achieve SDG’s targets and solving environmental problems are increasing awareness and aspects of community participation in the settlement, including adaptation and mitigation of climate change. Some countries with a majority of the population of Muslims, there is Authentic Islamic Environmental Movement. One of the adapted program is EcoMosque as  one of the ways to increase awareness and to increase aspects of community participation in overcoming environmental problems in Indonesia. EcoMosque is very possible to be done in Indonesia because supported by the majority of Islamic’s population which is very potential in the implementation

scholarly journals DEEPER COMPREHENSION OF BASIC ENVIRONMENTAL ISSUES THROUGH SERIOUS GAME

2021 ◽  
Vol 1 ◽  
pp. 881-890
Author(s):  
Michal Kozderka ◽  
Bertrand Rose
Keyword(s):  
Decision Making ◽  
Failure Analysis ◽  
Education Program ◽  
Environmental Issues ◽  
Environmental Problems ◽  
Serious Game ◽  
Financial Loss ◽  
Starting Point ◽  
Basic Comprehension

AbstractDuring the last three decades we observe growing use of ecodesign, but we observe also misuse of ecodesign methods, leading often to time and financial loss. In coherence with several failure analysis and with our observation, we base our work on a hypothesis: Misuse of ecodesign is often caused by lack of basic comprehension of environmental issues: Non linearity of the processes, their inertia and their excessive costs.Building on this hypothesis, we decided to enhance our education program with an innovative serious game. The goal is to achieve comprehension of the basic environmental issues. Innovation of the game lies in revealing to students at the end of the game, that the fictive initial situation of the game corresponded to a starting point of a real catastrophe. Students can thus not only compare their decisions with those of real leaders, but also to understand how and why bad decisions were taken.Experiments indicate that students who played the game tend to evaluate environmental problems, while those who followed a lecture tend to describe them. This trend (going further than to a description) seems to be useful in decision making and in deployment of ecodesign methods.

scholarly journals Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

2021 ◽  
pp. 000276422110165
Author(s):  
Gregory Payne ◽  
Alicia Blanco-González ◽  
Giorgia Miotto ◽  
Cristina del-Castillo
Keyword(s):  
New York ◽  
Data Collection ◽  
Purchase Intention ◽  
Brand Management ◽  
Mediation Effect ◽  
Competitive Advantages ◽  
Structural Modelling ◽  
Multigroup Analysis ◽  
Ethical Behaviors ◽  
Brand Meaning

The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data collection was based on a survey launched during the COVID-19 lockdown in Madrid and New York. To analyze the established hypotheses and to test the multigroup analysis, we applied a structural modelling with SmartPLS. The research contributes to the field of brand management, and specifically of ethical branding, since it will analyze how stakeholders’ expectations fulfillment is key to build a consistent and valued brand meaning in crisis’ situations, demonstrating that ethical behaviors are key for gaining corporate legitimacy and, therefore, for improving business performances.

scholarly journals Evolution of biobased and nanotechnology packaging – a review

2020 ◽  
Vol 35 (4) ◽  
pp. 491-515
Author(s):  
Tom Lindström ◽  
Folke Österberg
Keyword(s):  
Biodegradable Polymers ◽  
Food Packaging ◽  
Environmental Issues ◽  
Barrier Properties ◽  
Environmental Problems ◽  
Layer By Layer ◽  
Polyelectrolyte Complexes ◽  
Life Issues ◽  
Technological Developments ◽  
End Of Life Issues

AbstractThis review deals with the evolution of bio-based packaging and the emergence of various nanotechnologies for primary food packaging. The end-of life issues of packaging is discussed and particularly the environmental problems associated with microplastics in the marine environment, which serve as a vector for the assimilation of persistent organic pollutants in the oceans and are transported into the food chain via marine and wild life. The use of biodegradable polymers has been a primary route to alleviate these environmental problems, but for various reasons the market has not developed at a sufficient pace that would cope with the mentioned environmental issues. Currently, the biodegradable plastics only constitute a small fraction of the fossil-based plastic market. Fossil-based plastics are, however, indispensable for food safety and minimization of food waste, and are not only cheap, but has generally more suitable mechanical and barrier properties compared to biodegradable polymers. More recently, various nanotechnologies such as the use of nanoclays, nanocellulose, layer-by-layer technologies and polyelectrolyte complexes have emerged as viable technologies to make oxygen and water vapor barriers suitable for food packaging. These technological developments are highlighted as well as issues like biodegradation, recycling, legislation issues and safety and toxicity of these nanotechnologies.

An empirical study on non-Muslim’s packaged halal food manufacturers

2016 ◽  
Vol 7 (4) ◽  
pp. 441-460 ◽  
Author(s):  
Afshan Azam
Keyword(s):  
Purchase Intention ◽  
Muslim Community ◽  
Specific Product ◽  
Content Type ◽  
Product Categories ◽  
Lifestyle Choice ◽  
Consumer Purchase Intention ◽  
Halal Food ◽  
Packaged Food ◽  
Practical Implications

Purpose This study aims to investigate the determinant factors that consumers may consider in buying halal packaged food produced by non-Muslim manufacturers. Design/methodology/approach This paper develops a seven-constructs-based model. Halal awareness, Islamic brand and product ingredients are used as the pre-determined factors for measuring consumer’s purchase intention. Findings The hypotheses which were tested using partial least squares have revealed that halal awareness and product ingredients have significantly influenced Muslims’ intention to buy halal packaged food that are produced by non-Muslim manufacturers. The findings show that the religious belief, exposure and certification/logo are potential sources of Muslim awareness about halal packaged food from non-Muslim manufacturers. Research limitations/implications This research is also not exempted from its limitations. The data collected for the current study investigate general purchase toward halal products. It would be interesting if future researchers examine consumers’ purchase intention toward specific halal products for specific product categories. A comparative study is also worthy of being steered, as such a study is beneficial for producers and marketers of the halal industry. Practical implications As an overall implication, this study will provide a valuable and important information for non-Muslim halal packaged food manufacturers in identifying the appropriate strategy to fulfill the needs and wants of Muslim consumers at best. It is sufficed to suggest that the Muslim community has adopted halal food from non-Islamic brands as part of their lifestyle choice. Clearly, this gives implications to non-Muslim halal food producers. Thus, it is critical for food manufacturers to increase the level of awareness toward halal products by providing sufficient and interesting information, especially on halal certification. Hence, the manufacturer must take the opportunity to do intensive promotion to encourage more consumers to purchase their products. Originality/value This paper examines consumer purchase intention toward non-Muslim packed food manufactures in Saudi Arabia. It is critical for non-Muslim packed halal food manufacturers to increase the level of awareness toward halal products by providing sufficient and interesting information, especially on halal certification.

Increasing consumer identification with a service company: key influencing factors

2016 ◽  
Vol 32 (11) ◽  
pp. 19-21
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Marketing Manager ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Pertinent Information ◽  
Meaningful Relationships ◽  
Company Identification ◽  
Positive Word Of Mouth ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Creating and strengthening meaningful relationships with the firm’s customers should be a top priority for any marketing manager. Greater positivity toward the organization and increased loyalty are among the rewards attainable for those willing to expend the effort. The magnitude of the issue has lead to growing attention on consumer-company identification. Core to this construct is the notion that people consider themselves to be psychologically connected to a particular firm. This perception of belongingness often leads to deeper relations and higher levels of commitment reflected in such as willingness to act as an advocate for the firm and spread positive word-of-mouth, lower vulnerability to negative information about the company, increased purchase intention and higher levels of both attitudinal and behavioral loyalty. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Imperfect produce: retailer actions and service outcomes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atmadeep Mukherjee ◽  
Amaradri Mukherjee ◽  
Pramod Iyer
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Well Being ◽  
Societal Implications ◽  
Negative Effects ◽  
Content Type ◽  
Service Outcomes ◽  
Patronage Intention ◽  
Practical Implications

Purpose Food waste is a big problem where millions of pounds of produce are discarded every year because they are imperfect or unattractive. Despite the societal implications of selling unattractive produce, limited research has been directed toward understanding the effect of imperfect produce on consumers’ evaluations of the produce and retailer outcomes. This paper aims to investigate why consumers tend to discard imperfect produce and how retailer interventions (i.e. anthropomorphized signage and packaging) can alleviate these negative effects. Design/methodology/approach Three experiments were conducted to examine the postulations. Study 1 highlights the role of consumers’ embarrassment in the purchase decision of imperfect produce and retailer patronage intention. Studies 2 and 3 provide managerially relevant boundary conditions of anthropomorphic signage and opaque packaging. Findings Convergent results across three studies (n = 882) indicate that imperfect produce increases purchase embarrassment and reduces purchase intention and retailer patronage intention. Retailer interventions (i.e. anthropomorphic signage and opaque packaging) can allay this feeling of embarrassment and lead to an increased retailer patronage intention and higher service satisfaction. Practical implications This research provides guidance to retailers for effectively promoting imperfect produce. Social implications Retailers’ actions can benefit the well-being of farmers, suppliers, customers and the overall environment. Originality/value This research adds to the literature on unattractive produce by identifying new moderators, namely, anthropomorphic signages and opaque packaging. The research also shows that purchase embarrassment is a key process mechanism.

Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Lopez ◽  
Ricardo Garza
Keyword(s):  
Purchase Intention ◽  
Product Performance ◽  
Mediation Effect ◽  
Controlled Environment ◽  
Content Type ◽  
Positive Effects ◽  
Sensory Marketing ◽  
Modeling Analysis ◽  
Overwhelming Evidence ◽  
Review Helpfulness

PurposeDo consumers rate reviews describing other consumers' sensory experience of a product (touch, smell, sight, hear and taste) as helpful or do they rate reviews describing more practical properties (product performance and characteristics/features) as more helpful? What is the effect of review helpfulness on purchase intention? Furthermore, why do consumers perceive sensory and non-sensory reviews differently? This study answers these questions.Design/methodology/approachThe authors analyze 447,792 Amazon reviews and perform a topic modeling analysis to extract the main topics that consumers express in their reviews. Then, the topics were used as regressors to predict the number of consumers who found the review helpful. Finally, a lab experiment was conducted to replicate the results in a more controlled environment to test the serial mediation effect.FindingsContrary to the overwhelming evidence supporting the positive effects of sensory elicitation in marketing, this study shows that sensory reviews are less likely to be helpful than non-sensory reviews. Moreover, a key reason why sensory reviews are less effective is that they decrease the objective perception of the review, a less objective review then decreases the level of helpfulness, which decreases purchase intention.Originality/valueThis study contributes to the interactive marketing field by investigating customer behavior and interactivity in online shopping sites and to the sensory marketing literature by identifying a boundary condition, the authors’ data suggest that sensory elicitations might not be processed positively by consumers when they are not directly experienced, but instead communicated by another consumer. Moreover, this study indicates how companies can encourage consumers to share more effective and helpful reviews.

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