Linking consumers' anticipated guilt to green consumption intention: testing the role of perceived consumer effectiveness and green involvement

2020 ◽  
Vol 68 (3/4) ◽  
pp. 145
Author(s):  
Yingying Li ◽  
Dongmei Quan ◽  
Hairu Zhang
Keyword(s):  
Green Consumption ◽  
Perceived Consumer Effectiveness

scholarly journals Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096357
Author(s):  
Yao Song ◽  
Zhenzhen Qin ◽  
Zihao Qin
Keyword(s):  
Environmental Awareness ◽  
Purchase Behavior ◽  
Product Attributes ◽  
Green Consumption ◽  
Theoretical Contribution ◽  
The Past ◽  
Generation Z ◽  
Perceived Consumer Effectiveness ◽  
Managerial Implications

Although China has enjoyed great economic growth in the past several years, environmental problems have not attracted enough attention, especially for the young Chinese population (Generation Z consumers). Based on the theory of planned behavior, this work aims to analyze the mediation role of product attributes, perceived consumer effectiveness (PCE), and environmental awareness in eco-label–informed purchase for Gen Z consumers in China. According to the result, it shows (a) eco-label–informed purchase could significantly increase two threads of PCE and product attributes, (b) those two threads intermediate the eco-labeling and environmental awareness positively, and (c) eventually lead to purchase behavior for Chinese Generation Z. For theoretical contribution, this article tries to have a more comprehensive investigation on green consumption, and to explore the theoretical relationship among product attributes, PCE, and environmental awareness in the context of Chinese Gen Z. Relevant managerial implications and practical guides are also discussed in this article.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

Sustaining brand loyalty: The moderating role of green consumption values

2021 ◽  
Author(s):  
Ioannis Rizomyliotis ◽  
Athanasios Poulis ◽  
Kleopatra Konstantoulaki ◽  
Apostolos Giovanis
Keyword(s):  
Brand Loyalty ◽  
Green Consumption ◽  
Consumption Values ◽  
Moderating Role

scholarly journals How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products

2021 ◽  
Vol 13 (11) ◽  
pp. 6140
Author(s):  
Marica Barbaritano ◽  
Elisabetta Savelli
Keyword(s):  
Environmental Concern ◽  
Three Dimensional ◽  
Environmental Responsibility ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Green Consumption ◽  
Purchasing Intention ◽  
Design Attributes ◽  
The Relationship

Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research has investigated how environmental concern affects the relationship between design attributes and purchasing intention, especially in the furniture setting, where companies are often involved in design-intensive processes and environmental problems. This study investigates (i) how consumers perceive the different dimensions of design and which attributes most affect their purchasing intention of furniture items; and (ii) the role of consumers’ environmental responsibility on the relationship between design attributes and purchasing intention. An online questionnaire survey was employed to collect data from 350 Italian consumers. The findings reveal that design can be intended as a three-dimensional construct, based on functional, aesthetic, and symbolic attributes. While functional and aesthetic features can be considered as relevant factors affecting the consumers’ perception of design, the purchasing intention is mainly influenced by the symbolic dimension of design. Moreover, environmental concern moderates the relationship between the symbolic dimension of design and purchasing intention, that is, when consumers are highly concerned about environmental issues, they tend to be more influenced by the symbolic dimension of design. Several theoretical and practical implications are discussed.

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

2017 ◽  
Vol 157 (4) ◽  
pp. 1111-1132 ◽  
Author(s):  
Cesare Amatulli ◽  
Matteo De Angelis ◽  
Alessandro M. Peluso ◽  
Isabella Soscia ◽  
Gianluigi Guido
Keyword(s):  
Message Framing ◽  
Green Consumption ◽  
Negative Message

scholarly journals Organic food purchasing behavior of young consumers: the role of enviromental concern

2017 ◽  
Vol 126 (5B) ◽  
pp. 59
Author(s):  
Nguyễn Thị Hằng Nga
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Self Image ◽  
Perceived Consumer Effectiveness ◽  
Purchasing Behaviour

<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

scholarly journals How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation

2020 ◽  
Vol 11 ◽  
Author(s):  
Wanda Ge ◽  
Guanghua Sheng ◽  
Hongli Zhang
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Green Consumption ◽  
Mediating Role ◽  
Conflict Situations ◽  
Maximum Utility ◽  
The Social

Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention. However, due to the different formation processes and mechanisms of the behavioral influence of the different types of social norms, using social norms to promote green consumption often has social norm conflict situations (injunctive norms + negative descriptive norms). Thus, it is difficult to attain the maximum utility of social norms. The present research found that social norm conflict weakens the role of injunctive norms in promoting green consumption. Specifically, negative descriptive norms weaken the role of injunctive norms in promoting green consumption. Alienation, which manifests through powerlessness and meaninglessness, plays a mediating role in the relationship between social norm conflict and green consumption. Self-affirmation moderates the mediating role of alienation between social norm conflicts and green consumption. Self-affirmation reduces the alienation caused by social norm conflict, thereby alleviating the weakening effect of social norm conflict on green consumption.

The role of message strategies in promoting eco-friendly accommodations

2016 ◽  
Vol 10 (4) ◽  
pp. 410-423 ◽  
Author(s):  
Johanna Zanon ◽  
Karin Teichmann
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Content Type ◽  
Green Consumption ◽  
Advertising Appeals ◽  
Message Source ◽  
Emotional Appeal ◽  
Message Appeals ◽  
Promotional Message

Purpose This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations. Design/methodology/approach The proposed hypothesis was tested using a 2 (message appeal; rational vs emotional) × 2 (message source; expert vs blogger) × 2 (social norm; injunctive vs descriptive) between-subject experimental online design. Findings Advertising appeals and social norms are major predictors of eco-accommodation’s ad effectiveness and message appeals, sources and social norms, and their classifications interrelate with each other. The highest intention to purchase an eco-accommodation was found for a promotional message, which is sent by an expert, expresses a rational appeal and includes a descriptive social norm. Perceived emotional value in contrast was increased with a blogger statement including an emotional appeal and an injunctive social norm. Research limitations/implications The used experiment only focused on one product, namely, eco-friendly accommodations. The impacts of different message contents might vary as a function of the promoted product. Practical implications To develop persuasive messages which combine all three message contents, experts should craft messages with rational characteristics and address a descriptive social norm. Originality/value Although consumers show a desire to buy eco-friendly tourism products, it seems that supply actually overweighs demand. As research in the field of eco-accommodations is still limited, this study examines the role of different combined promotional message contents to further clarify the apparent gap in green consumption.

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