Current global green marketing standard: changing market and company branding

International Journal of Systems Assurance Engineering and Management ◽

10.1007/s13198-021-01604-y ◽

2022 ◽

Author(s):

Namita Rajput ◽

Urvashi Sharma ◽

Baljeet Kaur ◽

Prabha Rani ◽

Korakod Tongkachok ◽

...

Keyword(s):

Green Marketing

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The Causal Model of Green Marketing Strategy from View of Stakeholder Theory and Marketing Exchange

Journal of Business and Economics ◽

10.15341/jbe(2155-7950)/03.06.2015/005 ◽

2015 ◽

Vol 6 (3) ◽

pp. 460-467

Author(s):

Hsu-Feng Hung

Keyword(s):

Marketing Strategy ◽

Stakeholder Theory ◽

Causal Model ◽

Green Marketing ◽

Marketing Exchange

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Green Marketing: An Insight

International Journal of Scientific Research ◽

10.15373/22778179/apr2013/79 ◽

2012 ◽

Vol 2 (4) ◽

pp. 38-40

Author(s):

Sathyapriya. J Sathyapriya. J ◽

◽

G. Karpagavalli G. Karpagavalli ◽

Dr. A. Ravi Dr. A. Ravi ◽

R. Vandhana R. Vandhana

Keyword(s):

Green Marketing

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Emerging Trend of Green Marketing

Global Journal For Research Analysis ◽

10.15373/22778160/mar2014/36 ◽

2012 ◽

Vol 3 (3) ◽

pp. 104-106

Author(s):

Shilpa Rao. C Shilpa Rao. C ◽

◽

Renuka Rosalin . S

Keyword(s):

Green Marketing

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GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Global Fashion Management Conference ◽

10.15444/gmc2020.02.04.01 ◽

2020 ◽

Vol 2020 ◽

pp. 158-160

Keyword(s):

Marketing Strategy ◽

Corporate Image ◽

Green Marketing ◽

Sustainability Performance

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Green Marketing Mix A Model towards Sustainability

International Journal of Computer Sciences and Engineering ◽

10.26438/ijcse/v6si9.2327 ◽

2018 ◽

Vol 06 (09) ◽

pp. 23-27

Author(s):

M. Goyal ◽

M. S. Pahwa

Keyword(s):

Marketing Mix ◽

Green Marketing

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The Impact of employees� training on Green marketing in hospitality industry - A Conceptual Paper

i-manager’s Journal on Management ◽

10.26634/jmgt.7.2.1994 ◽

2012 ◽

Vol 7 (2) ◽

pp. 1-6 ◽

Cited By ~ 1

Author(s):

Renju Mathai ◽

Keyword(s):

Hospitality Industry ◽

Green Marketing ◽

Conceptual Paper ◽

The Impact

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Green Marketing: It’s Adaptation in Organizations as a Strategic Approach

Journal of Advances and Scholarly Researches in Allied Education ◽

10.29070/15/57619 ◽

2018 ◽

Vol 15 (6) ◽

pp. 10-17

Author(s):

Ruchi Arora

Keyword(s):

Green Marketing ◽

Strategic Approach

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Green Marketing e Advertising: uma revisão bibliométrica da literatura (2003-2018)

10.29327/sengi2020.271102 ◽

2020 ◽

Author(s):

Gisela Consolmagno Pelegrini ◽

Gustavo Hermínio Salati Marcondes de Moraes

Keyword(s):

Green Marketing

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A Study on the Factors of Consumer Behavior on Hotel Green Marketing : Focusing on the millennial generation

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.4.31.4.271 ◽

2019 ◽

Vol 31 (4) ◽

pp. 271-290

Author(s):

Kyung-Suk Hur

Keyword(s):

Consumer Behavior ◽

Millennial Generation ◽

Green Marketing

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A comparative study on the structural equation model between theory of planned behavior(TPB) and extended planned behavior theory(ETPB) : focused on green marketing of coffee shop in Daejeon

Journal of Hospitality and Tourism Studies ◽

10.31667/jhts.2019.2.78.155 ◽

2019 ◽

Vol 21 (1) ◽

pp. 155-171 ◽

Cited By ~ 1

Author(s):

Soo-Hyun Cho

Keyword(s):

Theory Of Planned Behavior ◽

Comparative Study ◽

Structural Equation Model ◽

Planned Behavior ◽

Structural Equation ◽

Equation Model ◽

Green Marketing ◽

Coffee Shop ◽

Behavior Theory ◽

Planned Behavior Theory

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