Emotional and rational advertising appeal on children’s wellbeing: assessing the moderating role of parental support

Background: Previous research has indicated that perceived discrimination has harmful effects on migrant children’s physical, mental and behavioral health. However, little is known as to whether these harmful effects cumulate to impact on migrant children’s personalities. Aims: This study examines the effect of perceived discrimination on personality, as well as the moderating role of parental support in the discrimination–personality linkage. Methods: A purposeful convenience sample of 215 migrant children in Beijing, China, completed a standardized questionnaire. Results: Migrant children experienced a moderate level of perceived discrimination, with Form 8 students experiencing greater discrimination than lower grades and those with lower family incomes also experiencing greater discrimination than those with higher family incomes. Perceived discrimination significantly predicted neuroticism; parental support significantly predicted extraversion, openness, agreeableness and conscientiousness, but the moderating effect of parental support was only marginally significant for the relation between discrimination and conscientiousness. Conclusion: This study underlines the need for researchers and policy makers to pay more attention to the impact of perceived discrimination on migrant children’s personality development.

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Parental Problem Drinking and Emerging Adult Problem Behavior: The Moderating Role of Parental Support

Journal of Child and Family Studies ◽

10.1007/s10826-017-0953-8 ◽

2017 ◽

Vol 27 (4) ◽

pp. 1175-1185 ◽

Cited By ~ 5

Author(s):

Laura J. Finan ◽

Emily Simpson ◽

Jessica Schulz ◽

Christine McCauley Ohannessian

Keyword(s):

Problem Behavior ◽

Parental Support ◽

Problem Drinking ◽

Emerging Adult ◽

Moderating Role

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Peer Influence on Adolescent Alcohol Use: The Moderating Role of Parental Support and Discipline

Applied Developmental Science ◽

10.1207/s1532480xads0402_3 ◽

2000 ◽

Vol 4 (2) ◽

pp. 80-88 ◽

Cited By ~ 120

Author(s):

Michael P. Marshal ◽

Laurie Chassin

Keyword(s):

Alcohol Use ◽

Peer Influence ◽

Parental Support ◽

Adolescent Alcohol Use ◽

Adolescent Alcohol ◽

Moderating Role

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The Moderating Role of Empathy in the Association Between Parental Support and Adolescent Aggressive and Delinquent Behavior

Aggressive Behavior ◽

10.1002/ab.21435 ◽

2012 ◽

Vol 38 (5) ◽

pp. 368-377 ◽

Cited By ~ 28

Author(s):

Jolien Van der Graaff ◽

Susan Branje ◽

Minet De Wied ◽

Wim Meeus

Keyword(s):

Parental Support ◽

Delinquent Behavior ◽

Moderating Role

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Peer Influence during Adolescence: The Moderating Role of Parental Support

Children ◽

10.3390/children8040306 ◽

2021 ◽

Vol 8 (4) ◽

pp. 306

Author(s):

Mazneen Havewala ◽

Julie C. Bowker ◽

Kelly A. Smith ◽

Linda Rose-Krasnor ◽

Cathryn Booth-LaForce ◽

...

Keyword(s):

Peer Influence ◽

Parental Support ◽

Structural Equation ◽

Negative Impact ◽

Paternal Support ◽

Best Friend ◽

Moderating Role ◽

Internalizing And Externalizing ◽

Externalizing Difficulties

Although many studies show that peers influence the development of adolescent internalizing and externalizing difficulties, few have considered both internalizing and externalizing difficulties in the same study, and fewer have considered the contributions of parents. Using a longitudinal sample of 385 adolescents, the contributions of best friends’ internalizing and externalizing difficulties (as assessed in Grade 6; G6: Mage = 13.64 years; 53% female; 40% ethnic or racial minority) were examined as they predicted subsequent adolescent internalizing and externalizing difficulties (at G8); in addition, the moderating role of both maternal and paternal support (at G6) was explored. Structural equation modelling revealed that best friend internalizing difficulties predicted decreases, but that best friend externalizing difficulties predicted increases in adolescents’ externalizing difficulties over time. Significant interactions involving both maternal and paternal support revealed that the negative impact of a G6 best friend having internalizing problems on later G8 adolescent externalizing problems was stronger at low levels of maternal and paternal support. The findings highlight the complex, and interactive, influences of friends and parents on the development of internalizing and externalizing symptomatology during adolescence, and underscore the importance of targeting both sources of social influence in research and clinical work.

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Be rational or be emotional: advertising appeals, service types and consumer responses

European Journal of Marketing ◽

10.1108/ejm-10-2012-0613 ◽

2014 ◽

Vol 48 (11/12) ◽

pp. 2105-2126 ◽

Cited By ~ 43

Author(s):

Hongxia Zhang ◽

Jin Sun ◽

Fang Liu ◽

John G. Knight

Keyword(s):

Purchase Intention ◽

Service Condition ◽

Affect Intensity ◽

Content Type ◽

Consumer Responses ◽

Emotional Appeal ◽

Service Type ◽

Advertising Appeal ◽

Moderating Role

Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers’ varying reliance on rational vs emotional appeals. Design/methodology/approach – Study 1 is a 2 (service type: restaurant vs dentist) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 137 undergraduate students took part in this study. Study 2 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 84 MBA students were randomly assigned to each of the experimental conditions. Study 3 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: rational vs emotional appeal) × 2 (affect intensity: high vs low) between-subjects design. The sample size was 170 undergraduates. Findings – The results of the first two studies provided support that an emotional advertising appeal led to a higher purchase intention in the experience service condition, while a rational message generated higher purchase intention in the credence service condition. Study 3 showed the moderating role of individual difference in affect intensity. High affect intensity individuals reported higher levels of brand favorability than did their low affect intensity counterparts when exposed to ads using emotional appeal. Conversely, subjects showed no significant differences in the intensity of their emotional responses when exposed to rational appeals. Practical implications – Our results suggest a strong need to tailor ads to fit different service categories. An emotional appeal would be more effective for experience services, and a rational appeal would be more effective for credence services. Besides, individual traits may also need to be considered when matching the appeal to the service type. Originality/value – This study makes an important contribution to the limited existing research by providing a more comprehensive understanding of the relationship between advertising appeal and the type of service across different sub-categories, themes, individual trait and effectiveness measures. Specifically, the present research seeks to illuminate the relative effectiveness of emotional vs rational appeals in services advertising. In addition, the current research reveals new knowledge about the role that affect intensity plays in determining consumer responses to advertising.

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