Introduction. The relevance of the study of strategic development planning of any business entity is due to the fact that its activities are accompanied by the manifestation of crisis situations, the way out of which, provided favourable options may be a qualitatively new intensive growth or unfavourable – bankruptcy. In this regard, there is a need to form components of methodological support for strategic planning, which would facilitate the adoption of rational management decisions and actions of the management of agricultural enterprises for milk production to overcome the threat of crisis and its worst manifestation of bankruptcy.
Methods. The methodological tools of the study include systematic and comprehensive approaches to knowledge of economic phenomena and processes, as well as their relationships. General scientific and special methods of scientific cognition are used in the conducting research. Abstract and logical, monographic methods are used in the process of generalization of scientific literature. The method of systematic analysis and theoretical generalization allowed to identify the main problems associated with the organization of planning by dairy farmers and approaches to evaluating the effectiveness of their activities. In substantiating a comprehensive system of indicators for evaluating the effectiveness of dairy enterprises and generalizing the conclusions used general scientific methods of cognition, such as the dialectical method, analysis and synthesis, induction and deduction, a comprehensive system approach..
Results. The tools of strategic analysis are systematized, among which the following are distinguished: SWOT-analysis, “stakeholder theory”, PEST-analysis, model of five competitive forces, key success factors (KSF). It was found that the factors of the external and internal environment are characterized by complexity and variability, which are not considered or partially covered when using existing tools.
It is proposed, to use a set of methodological approaches based on a substantiated expert assessment of their size and vector of their impact in order to objectively assess the factors of the external environment of the functioning of agricultural enterprises for milk production.
Discussion. Further research of the problem should provide substantiation for the practical adaptation of the proposed methods and system of natural and cost indicators for evaluating the effectiveness and innovative orientation of the development of agricultural enterprises of dairy cattle breeding.
Keywords: strategic planning, dairy cattle breeding, milk production enterprises, natural and cost indicators.
METHODOLOGICAL APPROACHES TO STRATEGIC PLANNING FOR THE DEVELOPMENT OF DAIRY CATTLE BREEDING AT AGRICULTURAL ENTERPRISES
