Selling Authentic Happiness: Indigenous wellbeing and romanticised inequality in tourism advertising

2021 ◽  
Vol 87 ◽  
pp. 103115
Author(s):  
Tarryn Phillips ◽  
John Taylor ◽  
Edward Narain ◽  
Philippa Chandler
Author(s):  
như phùng thị thúy ◽  
Khương Lưu Quý

This research examines the manifestation of Appreciation system in online tourism advertising discourse. The data is picked out from ten advertisements posted on Youtube by Expedia Group, an American travel group and are qualitatively and quantitatively analysed with the help of the Concordance AntConc software. The findings show that three subcategories of Appreciation which are Reaction, Composition and Valuation coexist in this discourse with different distribution. Besides, positive Appreciation and its negative counterpart are unevenly distributed in the samples, with the rate of 1: 9. Negative Appreciation, however, contributes to the ignition of visitors’ curiosity and desire to discover the destinations rather evoke unfavourable views of the appraised. Besides the conclusion, some implications for applying the research result to English teaching and learning in Vietnam are also provided at the end of the paper.


2016 ◽  
Vol 21 (2) ◽  
pp. 293-298 ◽  
Author(s):  
Yeongbae Choe ◽  
Daniel R. Fesenmaier

1990 ◽  
Vol 28 (3) ◽  
pp. 51-55 ◽  
Author(s):  
William Siegel ◽  
William Ziff-Levine
Keyword(s):  

2018 ◽  
Vol 25 (2) ◽  
pp. 213-234 ◽  
Author(s):  
Hongjuan Song ◽  
Yushi Jiang

The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to gains, risk avoiders do not reduce their reference prices as significantly as do risk seekers when exposed to price-informative advertising. Exposure to image advertising changes potential tourists’ risk preferences, and the reference price drops more significantly for risk avoiders than for risk seekers. With respect to losses, informative and image advertising impact the reference price for participants with different risk preferences but not at a statistically significant level.


2021 ◽  
Author(s):  
Dipankar Khanna

Indexing of data for Happiness, Sadness, Feeling Hurt and Heroism (Acting Creatively to create authentic happiness for others and oneself by practicing Moral and Ethical codes (Yama and Niyama).


2020 ◽  
Vol 32 (3) ◽  
pp. 8-19
Author(s):  
Michael Moriarty

Pascal sees happiness (bonheur) as the ultimate goal of all human activity, but argues that experience shows it to be unattainable; our underlying condition is unhappiness. In the immediate, he argues, human activities are forms of diversion or distraction, by which we seek to screen from ourselves our unhappiness and mortality and to gratify our vanity. This analysis omits the role of pleasure, which he elsewhere identifies as the motive force of all volition. In order to reconcile this anomaly, we need to distinguish between the motive of our actions, the ultimate end they have in view, and the Supreme Good. The motive of our actions is pleasure, their ultimate end happiness, and the Supreme Good God, in union with whom authentic happiness consists.


Sign in / Sign up

Export Citation Format

Share Document