Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies

1990 ◽  
Vol 28 (3) ◽  
pp. 51-55 ◽  
Author(s):  
William Siegel ◽  
William Ziff-Levine
Keyword(s):  
Tourism Advertising

Appreciation in online English tourism advertising discourse: an appraisal analysis

2018 ◽  
Vol 12 (133) ◽  
pp. 33
Author(s):  
như phùng thị thúy ◽  
Khương Lưu Quý
Keyword(s):  
Teaching And Learning ◽  
Research Result ◽  
English Teaching ◽  
Tourism Advertising ◽  
Advertising Discourse ◽  
Appraisal Analysis ◽  
Negative Counterpart

This research examines the manifestation of Appreciation system in online tourism advertising discourse. The data is picked out from ten advertisements posted on Youtube by Expedia Group, an American travel group and are qualitatively and quantitatively analysed with the help of the Concordance AntConc software. The findings show that three subcategories of Appreciation which are Reaction, Composition and Valuation coexist in this discourse with different distribution. Besides, positive Appreciation and its negative counterpart are unevenly distributed in the samples, with the rate of 1: 9. Negative Appreciation, however, contributes to the ignition of visitors’ curiosity and desire to discover the destinations rather evoke unfavourable views of the appraised. Besides the conclusion, some implications for applying the research result to English teaching and learning in Vietnam are also provided at the end of the paper.

Nonresponse Bias in Tourism Advertising Studies: Further Analyses

2016 ◽  
Vol 21 (2) ◽  
pp. 293-298 ◽  
Author(s):  
Yeongbae Choe ◽  
Daniel R. Fesenmaier
Keyword(s):  
Nonresponse Bias ◽  
Tourism Advertising

Selling Authentic Happiness: Indigenous wellbeing and romanticised inequality in tourism advertising

2021 ◽  
Vol 87 ◽  
pp. 103115
Author(s):  
Tarryn Phillips ◽  
John Taylor ◽  
Edward Narain ◽  
Philippa Chandler
Keyword(s):  
Authentic Happiness ◽  
Tourism Advertising

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

2018 ◽  
Vol 25 (2) ◽  
pp. 213-234 ◽  
Author(s):  
Hongjuan Song ◽  
Yushi Jiang
Keyword(s):  
Dynamic Pricing ◽  
Reference Price ◽  
Risk Preferences ◽  
Uncertain Information ◽  
Informative Advertising ◽  
Pricing Decisions ◽  
Tourism Advertising ◽  
Reference Prices ◽  
Current Price ◽  
Advertising Exposure

The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to gains, risk avoiders do not reduce their reference prices as significantly as do risk seekers when exposed to price-informative advertising. Exposure to image advertising changes potential tourists’ risk preferences, and the reference price drops more significantly for risk avoiders than for risk seekers. With respect to losses, informative and image advertising impact the reference price for participants with different risk preferences but not at a statistically significant level.

“Values Are Not For Sale. Values Sell”: On the Use of Axiological Realities in Tourism Advertising

2019 ◽  
Vol 8 (6) ◽  
pp. 79-83
Author(s):  
Lyubov Goncharova
Keyword(s):  
Search Queries ◽  
Tourist Destinations ◽  
Tourism Advertising ◽  
Tourism Sector ◽  
Humanitarian Values

The article discusses the symbols of countries and regions relevant for advertising in the tourism sector, as well as civilizational and humanitarian values, which are included by advertisers in advertising texts as a semantic dominant for promoting the proposed tours and maintaining attention to the tourist product. The results of a study on the criteria for choosing tours by consumers, as well as statistics on search queries for keywords related to the value realities of tourist destinations are presented.

Shaping the glo/cal in Greek–English tourism advertising

2016 ◽  
Vol 16 (2) ◽  
pp. 191-212 ◽  
Author(s):  
Stavroula Kefala ◽  
Maria Sidiropoulou
Keyword(s):  
Identity Construction ◽  
Cultural Communication ◽  
Tourism Advertising ◽  
Travel Experience ◽  
Raising Awareness ◽  
Sample Data ◽  
Tourism Organization

The study explores mediated identity construction on the local and global stage, in Greek-English tourism material. It examines sample data, drawing on the Greek National Tourism Organization website, to identify shifts in the Greek and English versions of the data using Swain’s (2009) model of critical cosmopolitan orientations. The critical cosmopolitan framework is shown to be instrumental in revealing identity construction tendencies in the two versions, which shape the interaction of host and visitor, the destination and the travel experience. Findings raise awareness of how identities are perceived and constructed in the tourism business and of the formative potential of these practices on discourses. They also have consequences for training practices in tourism advertising, the translation of identities and self-representation practices. Results are expected to carve a path towards raising awareness of the complexities involved in cultural communication and the construction of messages.

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