Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising

2020 ◽  
Vol 28 (4) ◽  
pp. 332-348
Author(s):  
Julie Bilby ◽  
Mike Reid ◽  
Linda Brennan ◽  
Jiemiao Chen
Keyword(s):  
Consumer Response ◽  
Uncertainty Avoidance ◽  
Chinese Consumer ◽  
The Impact

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

Determinants of non-cash payments in the Eurozone: Culture matters

2020 ◽  
Vol 89 (4) ◽  
pp. 29-38
Author(s):  
Mechthild Schrooten ◽  
Armin Varmaz
Keyword(s):  
Central Bank ◽  
European Central Bank ◽  
Cultural Factors ◽  
Uncertainty Avoidance ◽  
Cultural Issues ◽  
European Central ◽  
Cash Payment ◽  
The Difference ◽  
Basic Hypothesis ◽  
The Impact

Summary: Retail shops incentive contactless transactions during the current COVID-19 pandemic. Customers are asked to pay cashless to prevent contagion. Traditionally, there are large differences in the extent and acceptance of non-cash payments among nations. This paper analyzes empirically the determinants of the payment behavior in the member states of the Eurozone asking how to explain these traditional differences in non-cash payment preferences. Our basic hypothesis is that culture makes the difference across nations matter. The paper adds to the existing literature not only by focusing on the determinants of preferences for non-cash payments from a macroeconomic perspective but also by analyzing cultural factors. The payment data is gathered with the European Central Bank (ECB) and Eurostat. We examine the impact of culture on payment preferences by the means of the Hofstede indicators. Our empirical results show the importance of cultural issues to understand the acceptance of non-cash payments. In particular, the results suggest that a higher degree of uncertainty avoidance goes in line with more non-cash payments. Zusammenfassung: Im Zuge der Corona-Pandemie hat der Einzelhandel den Einsatz von non-cash Einzelhandel vorangetrieben. Um eine Covid-Ansteckung zu verhindern, werden Kund*innen gebeten bargeldlos zu zahlen. Tatsächlich es gibt zwischen einzelnen Volkswirtschaften große Unterschiede in der Verwendung von Bargeld und bargeldlosen Zahlungen. Im Beitrag wird empirisch der Frage nachgegangen, welche Faktoren hinter diesen Unterschieden stehen. Die zentrale Hypothese ist, dass Kultur eine große Rolle spielt. Dieses Paper analysiert auf der Grundlage der vorhandenen empirischen Literatur den Einfluss kultureller Faktoren auf den Einsatz von bargeldlosen Zahlungen. Dazu werden nicht nur makroökonomische Daten von der Europäischen Zentralbank und Eurostat, sondern auch die Hofstede Indikatoren herangezogen. Die Ergebnisse zeigen, dass insbesondere die kulturelle Dimension „Uncertainty Avoidance“ die nationalen Differenzen der gesellschaftlichen Akzeptanz erklären kann. Volkswirtschaften mit einer höheren „Uncertainty Avoidance“ setzen stärker auf non-cash.

When does uncertainty avoidance promote customer-to-customer intercultural service encounters?

2019 ◽  
Vol 36 (3) ◽  
pp. 445-463 ◽  
Author(s):  
Nabil Ghantous ◽  
Amro A. Maher
Keyword(s):  
Structural Equation ◽  
Perceived Discrimination ◽  
Uncertainty Avoidance ◽  
Equation Modeling ◽  
Service Encounters ◽  
Content Type ◽  
National Identification ◽  
Service Environments ◽  
The One ◽  
The Impact

Purpose Previous literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on intercultural experiences. This includes positive, negative and insignificant associations between UA on the one hand and cosmopolitanism or comfort with intercultural service encounters (ICSE) on the other hand. The purpose of this paper is to participate in addressing these contradictions. More specifically, this study examines how UA affects expatriate cosmopolitanism as well as approach of service environments patronized by local customers by introducing two moderators: national identification and perceived discrimination. Design/methodology/approach The authors propose a conceptual model based on the results of a literature review. The authors test it with survey data collected from Indian expatriates (n=341) living in Qatar, using structural equation modeling. Findings The results corroborate the moderating role of national identification. Under low identification, expatriate consumers engage in a prospective form of uncertainty management, leading them to adopt a more cosmopolitan stance. Under high identification, their uncertainty plays an inhibitory role, reducing their cosmopolitanism and negatively affecting their approach of service places patronized by local consumers. Perceived discrimination did not moderate the impact of UA as expected on either cosmopolitanism or approach. Originality/value This paper extends the prior research on UA by testing how two moderators could activate either a prospective or an inhibitory form of uncertainty. It also contributes to research on ICSE, by focusing on customer-to-customer interactions in a multicultural marketplace.

Understanding firm survival in a global crisis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uday Salunkhe ◽  
Bharath Rajan ◽  
V. Kumar
Keyword(s):  
Marketing Research ◽  
Firm Survival ◽  
Consumer Response ◽  
Future Research ◽  
Term Survival ◽  
Global Crisis ◽  
Content Type ◽  
Customer Churn ◽  
The Government ◽  
The Impact

PurposeGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to ensure survival in a global crisis, many measures are geared toward preventing customer churn, declining revenues and eroding market share. Such short-term focus raises an important question regarding long-term survival – how can firms survive a global crisis? The purpose of this study is to investigate how firms can survive a global crisis.Design/methodology/approachThis study considers pandemics as the study context and uses a triangulation methodology (past research, managerial insights and popular press articles) to advance the organizing framework. Using the process study approach, the proposed framework recognizes the onset characteristics of a global crisis with a focus on pandemics and the government actions that reflect the pandemic onset. The framework also identifies a logical order of three marketplace reactions to the pandemic – management response, consumer response and critical business transformations that ultimately lead to firm survival – and advances related research propositions of such reactions.FindingsBy deploying critical business transformations, firms can ensure firm survival in a pandemic by fostering engagement with customers, employees and resources. Additionally, the moderators that influence the relationships between (1) management response and critical business transformations, (2) consumer response and critical business transformations, and (3) critical business transformations and firm survival are identified. Finally, this study presents an agenda for future research.Research limitations/implicationsTo the authors' best knowledge, this is the first study to adopt an interdisciplinary approach to study firm survival in a global crisis such as a pandemic. This study answers the call for more research to the growing field of pandemic research in the areas of marketing research and marketing strategy.Practical implicationsThe learnings from this study can help firms on what to anticipate and how to respond in a crisis such as a pandemic.Social implicationsSocietal welfare is accounted for as firms plan to deal with a crisis.Originality/valueThis is the first study to propose a strategic framework to deal with a crisis that is largely unanticipated where the duration and the impact is not predictable.

Impact of national culture on organizations’ use of selection practices

2019 ◽  
Vol 41 (6) ◽  
pp. 1145-1161 ◽  
Author(s):  
Nicholas Ryan Prince ◽  
Rüdiger Kabst
Keyword(s):  
National Culture ◽  
Design Methodology ◽  
Power Distance ◽  
Uncertainty Avoidance ◽  
Psychometric Tests ◽  
Content Type ◽  
Ability Tests ◽  
The Impact ◽  
Panel Interviews ◽  
Selection Practices

Purpose The purpose of this paper is to investigate the impact of national culture on organizations’ use of selection practices, specifically to investigate the impact of in-group collectivism, uncertainty avoidance and power distance on interview panels, one-on-one interviews, applications forms, references, ability, technical and psychometric tests. Design/methodology/approach This study uses survey data from the 2008–2010 CRANET database. It uses OLS regression analysis to test the impact of national culture on organizations’ use of selection practices. Findings In-group collectivism increases the use of panel interviews and technical tests, and decreases the use of one-on-one interviews and application forms. Uncertainty avoidance increases the use of panel interviews and technical tests, and a decrease in one-on-one interviews, applications ability, and psychometric tests. Power distance leads to an increase in one-on-one interviews, applications and ability tests, and a decrease in panel interviews, psychometric tests and references. Originality/value This paper investigates the use of the impact of national culture on selection practices. Specifically, it looks at the use of a large number of selection practices panel interviews, one-on-one interviews, applications and references, and several different tests, ability, technical and psychometric.

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

2002 ◽  
Vol 39 (2) ◽  
pp. 242-252 ◽  
Author(s):  
Carrie M. Heilman ◽  
Kent Nakamoto ◽  
Ambar G. Rao
Keyword(s):  
Conceptual Model ◽  
Consumer Response ◽  
Market Basket ◽  
Shopping Trip ◽  
Shopping Basket ◽  
The Impact

This article studies the impact of in-store “surprise” coupons (e.g., electronic shelf coupons, peel-off coupons) on consumers' total basket of purchases. A conceptual model is developed that (1) predicts that the use of a surprise coupon will increase the size of the shopping basket and the number of unplanned purchases made on the shopping trip and (2) predicts the type of these unplanned purchases. The authors present the results of an in-store experiment and analysis of the Stanford Market Basket Data to test these predictions.

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