Australasian Marketing Journal (AMJ)
Latest Publications

TOTAL DOCUMENTS

834
(FIVE YEARS 76)

H-INDEX

40
(FIVE YEARS 6)

Published By Elsevier

1441-3582
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers

2020 ◽  
Vol 28 (4) ◽  
pp. 349-360
Author(s):  
Syed Muhammad Fazal-e-Hasan ◽  
Hormoz Ahmadi ◽  
Gary Mortimer ◽  
Harjit Sekhon ◽  
Husni Kharouf ◽  
...  
Keyword(s):  
Negative Emotions ◽  
Positive And Negative Emotions

When giving is good for encouraging social entrepreneurship

2020 ◽  
Vol 28 (4) ◽  
pp. 253-262
Author(s):  
Truc Thanh Le ◽  
Thi Nguyet Que Nguyen ◽  
Quan Ha Minh Tran
Keyword(s):  
Social Entrepreneurship ◽  
Good For

Effectiveness of food-related cues and portion size effect

2020 ◽  
Vol 28 (4) ◽  
pp. 325-331
Author(s):  
E. Gray ◽  
H.T. Lau ◽  
R. Lee ◽  
L. Lockshin ◽  
C. Nguyen ◽  
...  
Keyword(s):  
Size Effect ◽  
Portion Size

scholarly journals Augmented reality marketing: A technology-enabled approach to situated customer experience

2020 ◽  
Vol 28 (4) ◽  
pp. 374-384 ◽  
Author(s):  
Mathew Chylinski ◽  
Jonas Heller ◽  
Tim Hilken ◽  
Debbie Isobel Keeling ◽  
Dominik Mahr ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Customer Experience

CB-SEM latent interaction: Unconstrained and orthogonalized approaches

2020 ◽  
Vol 28 (4) ◽  
pp. 218-234 ◽  
Author(s):  
Jun-Hwa Cheah ◽  
Mumtaz Ali Memon ◽  
James E Richard ◽  
Hiram Ting ◽  
Tat-Huei Cham

scholarly journals AI customer service: Task complexity, problem-solving ability, and usage intention

2020 ◽  
Vol 28 (4) ◽  
pp. 189-199 ◽  
Author(s):  
Yingzi Xu ◽  
Chih-Hui Shieh ◽  
Patrick van Esch ◽  
I-Ling Ling
Keyword(s):  
Problem Solving ◽  
Customer Service ◽  
Task Complexity ◽  
Complexity Problem ◽  
Service Task
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