Motorization in urban areas contributes several problems such as congestion, accidents, gas emissions, noises, andinfrastructure breakage. Meanwhile, most of the developing countries cannot overcome such growth activities, as well as inJakarta. By December 2013, Vice Governor of Jakarta proposes fuel subsidy removal policy as one of sustainable transportpolicy. This study is intended to understand and investigate how fuel subsidy removal policy scenarios (25%, 50%, and 100%)in Jakarta affects travelers’ behavior and analyze such policy to support sustainable transport by using qualitative researchmethodology. Interviews and questionnaires survey is conducted to workers in Jakarta, which includes ranking scale questionfor traveler response options. The result shows that half of the respondents are not affected and will only respond to fuel priceincreasing at IDR 31,400 for gasoline price and IDR 26,300 for ADO (Auto Diesel Oil). Moreover, there is a tendency ofrespondent's to the response by changing their travel mode choices into more fuel efficient private vehicle.