scholarly journals Unravelling electricity theft whistleblowing antecedents using the theory of planned behavior and norm activation model

Energy Policy ◽  
2022 ◽  
Vol 160 ◽  
pp. 112680
Author(s):  
Vincent Ekow Arkorful
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Activation Model ◽  
Electricity Theft

scholarly journals Současná podoba environmentální výchovy a její potenciál v ovlivňování environmentálního uvědomění žáků

Envigogika ◽  
2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Eliška Sokolíková ◽  
Jan Andreska
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Activation Model

Článek představuje výsledky výzkumu, který se zabýval analýzou environmentálního vzdělávání žáků středních škol s důrazem na prozkoumání faktorů ovlivňujících pro-environmentální chování. Výzkum využívá model sestavený na základě metody TPB (Theory of Planned Behavior) a metody NAM (Norm Activation Model). Z analýzy je patrné, že značná část žáků považuje současnou environmentální výchovu za nedostatečnou. Nejčastějším zdrojem informací se v oblasti environmentálního vzdělávání stává pro žáky internet a sociální sítě. Stěžejním determinantem pro-environmentálního chování jsou dle výsledků výzkumu postoje a normy respondentů, které je možné v rámci environmentálního vzdělávání ovlivnit skrze budování povědomí o důsledcích chování. Článek se také vzhledem k odlišným výsledkům jednotlivých zahraničních studií obdobného zaměření zamýšlí nad důležitostí lokálního výzkumu v oblasti rozvoje environmentálního vzdělávání, který je v oblasti analýzy determinantů environmentálního uvědomění stále na samém začátku.

scholarly journals Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

2022 ◽  
Vol 14 (2) ◽  
pp. 816
Author(s):  
Manh Hung Le ◽  
Phuong Mai Nguyen
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Activation Model ◽  
Factors Affecting ◽  
Food Purchase ◽  
Personal Norms ◽  
Food Market

Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) in a transition country like Vietnam are limited. Thus, the purpose of this study is to investigate factors affecting the organic food purchase intention in the Vietnamese context. We combined the TPB and the NAM to propose an integrated research framework with attitude and personal norms as two mediators. Through a self-administered questionnaire survey, we collected 611 valid responses from the three biggest cities in Vietnam. Data were put into SPSS 22.0 and SmartPLS 3.0 for analysis. The structural equation modeling (SEM) technique was employed to test both direct and indirect relationships among factors of TPB and NAM in the research model. Our findings indicated that attitude plays the most critical role in explaining the organic food purchase intention of Vietnamese consumers, followed by social norms and personal norms. Notably, attitude also remarkably mediated the impact of environmental awareness and knowledge of organic food on purchase intention. Meanwhile, personal norms played the mediating role in the NAM that intervene the connection between social norms and purchase intention. Based on our analysis, we suggested policymakers, manufacturers, marketers, and sellers of organic food change their actions for the growth of the organic food market in Vietnam.

scholarly journals An empirical analysis of the moderating effect of consumer skepticism between social value orientations and green advertising effectiveness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Ali ◽  
Umar Hassan ◽  
Ishamuddin Mustapha ◽  
Sharina Osman
Keyword(s):  
Theory Of Planned Behavior ◽  
Empirical Analysis ◽  
Planned Behavior ◽  
Advertising Effectiveness ◽  
Activation Model ◽  
Content Type ◽  
Green Advertising ◽  
Consumer Skepticism ◽  
Prosocial Orientation ◽  
The Relationship

Purpose The purpose of this study is to add a reliable factor that can contribute theoretically and methodologically to explain prosocial and proself behaviors. The study also signifies that green advertising approaches enable the consumer to develop an intention for green purchases. The basic idea is to investigate consumer social orientations and align them with green advertising initiatives to elicit the desired response as green purchase to manifest environmentally conscious behavior. Design/methodology/approach The empirical analysis is based on data collection through questionnaires. Data is analyzed through structural equation modeling to assess the relationship of constructs. Findings The results of the study are empirically drawn through the measurement of relationships among consumer skepticism and the effectiveness of green advertising initiatives. Mediation of proself and prosocial orientation exists for public self-awareness but does not exist for benefit distance. Consumer skepticism moderates the relationship between prosocial orientation and green advertising effectiveness (GAE) but has no moderation between proself orientation and GAE. Originality/value The limitation of conventional prosocial theory does not explain the environmental behaviors driven by proself orientations. Hence, the addition of factors such as public awareness and social benefit distance coupled with signaling theory with foundations on theory of planned behavior and norm activation model to explain environmental conservation add an element of originality to the existing literature. Contribution to Impact The contribution of this study is the incorporation of social orientations as the antecedent for consumer behavior in an environmental context particularly as a response to green advertising initiatives to purchase green products. The use of theory of planned behavior in conjunction with the norm activation model and signaling theory adds to the literary bank.

scholarly journals Car use reduction: a matter of reasoned calculus, morality or habit? An integrative perspective

2019 ◽  
Vol 21 (2) ◽  
pp. 44-53
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Urban Space ◽  
Travel Demand ◽  
Theory Development ◽  
Perceived Behavioral Control ◽  
Activation Model ◽  
Travel Demand Management ◽  
Car Use ◽  
Car Transportation

Car transportation has many benefits, yet it also generates problems such as noise and air pollution, loss of urban space, traffic jams and contributes significantly to global warming. Three approaches for explaining car use behavior and intentions to reduce it are often used in the transportation literature, namely a rational choice (e.g. theory of planned behavior), a morality-based (e.g. norm activation model) and a habit-based approach. While there were studies that investigated their comparative power, there were relatively few attempts to integrate these different perspectives in a single theoretical model. The present study proposes an integrated model of the theory of planned behavior, the norm activation model and the concept of habits to predict drivers’ intentions to reduce their car use, and tests this model on a sample of Romanian drivers (N = 140). Results show that the model performed better than the theory of planned behavior, the norm activation model or a combination of the two and that all variables in the model predicted (directly or indirectly) behavioral intentions to reduce car transportation. The strongest predictors were perceived behavioral control, personal norms and car use related habits. The results contribute to theory development and provide a conceptual framework, which can inform the development of future travel demand management solutions.

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