Consumer acceptance of a quick response (QR) code for the food traceability system: Application of an extended technology acceptance model (TAM)

2016 ◽  
Vol 85 ◽  
pp. 266-272 ◽  
Author(s):  
Yeong Gug Kim ◽  
Eunju Woo
2021 ◽  
Vol 12 (4) ◽  
pp. 84-91
Author(s):  
Michiko Miyamoto ◽  
◽  
Yuji Kudo

Cash settlement accounts for 80% of entire transaction in Japan. Japanese government has announced the “Payment Reform Declaration,” by setting “the Cashless Vision” with a target of 40% cashless payment ratio by 2025 and aims to achieve the world's highest level of cashless payment ratio of 80% in the future. The purpose of this study is to analyze which media has affected the consumers who use QR code payment, PayPay. This research proposes a framework based on the Technology Acceptance Model (TAM) for an effective advertisement medium by using survey data on PayPay. Structure equation analysis is conducted to measure the relationship between different advertising media and consumers’ intentions to use, as well as actual usage of PayPay.


2014 ◽  
Vol 6 (3) ◽  
pp. 34-47 ◽  
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.


Author(s):  
Dewa Putu Yudhi Ardiana ◽  
Welda ◽  
I Dewa Ayu Agung Tantri Pramawati ◽  
Ni Made Mila Rosa Desmayani ◽  
Ni Putu Widantari Suandana

Sign in / Sign up

Export Citation Format

Share Document