Study of Consumer Acceptance in E-Commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model

Author(s):  
Jianjun Sun ◽  
Qing Ke ◽  
Ying Cheng
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Lo Presti ◽  
Assunta De Rosa ◽  
Enrico Viceconte

Purpose Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future learning intentions to predict the present and prospective individual adaptations and performance. This study, grounded on the technology acceptance model, aims to examine the association between training opportunities and behavioural and future learning intentions also taking into account the role of task–technology fit as a moderator. Design/methodology/approach A survey was carried out within a single organization in the water processing sector on a sample of 200 workers who recently experienced a technological change through the adoption of System Application and Product in data processing. A moderated–mediation model was estimated through regression analyses with bootstrapping. Findings The results were consistent with study hypotheses. In particular, task–technology fit amplified the positive association between perceived ease of use and training opportunities as well as the indirect effect of this latter on both behavioural and future learning intentions through perceived ease of use and perceived usefulness. In sum, the hypothesized moderated–mediation model was confirmed. Originality/value Three novelty factors of this study can be stressed: it is among the few studies carried out on Italian workers in the realm of technology adoption, it expanded the technology acceptance model by including traditional behavioural intentions and future learning intentions as outcome variables and it integrated the task–technology fit perspective within the technology acceptance model.


2020 ◽  
Vol 12 (27) ◽  
pp. 818
Author(s):  
Lediana Pereira Cardoso ◽  
Maria das Graças Cleophas

<p>Cada vez mais, as tecnologias móveis fazem parte de praticamente todos os contextos atrelados à vida humana. Contudo, quando se analisa o uso dessas tecnologias para o cenário educacional, percebe-se a existência de alguns paradigmas que ainda não foram superados. Este estudo usa o modelo adaptado de aceitação da tecnologia (<em>Technology Acceptance Model</em> - TAM), assim como o de ajuste Tecnologia-Tarefa (<em>Task-Technology Fit </em>–TTF) para examinar a aceitabilidade e ajuste de uma Sequência Didática que proporcionou a inserção da tendência BYOD na sala de aula de Química, por meio do uso de uma estratégia <em>mobile learning</em> que visava aplicar os dispositivos móveis dos alunos, em especial, os <em>smarthones</em>, como aporte ao processo de ensino e aprendizagem. Vale destacar que o estudo utilizou um desenho de investigação misto (qualitativo-quantitativo), e os dados foram coletados utilizando-se um questionário estruturado com alunos da Educação Básica de uma escola pública (N = 89). Os resultados apontam que a inserção das tecnologias móveis no ensino de química de modo planejado em sala de aula agregou benefícios para a aprendizagem dos alunos.</p>


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