Telecommuting and Job Outcomes: A Moderated Mediation Model of System Use, Software Quality, and Social Exchange

Purpose Millennial generation is fashion inclined, interactive and informative social beings. They are very conscious of the brands they wear. Millennia seek, share, inform and exchange fashion brand-related information on social networking sites (SNS). Marketers are subsequently engaging the young prospects and customers to keep up or improve enthusiasm and participation. The study attempts to investigate the role of customer-brand engagement (CBE) of millennials with fashion brands on SNS. The study simultaneously tests the moderating role of involvement levels affecting participation and CBE leading to brand loyalty. Design/methodology/approach The study followed a purposive sample by collecting 466 respondents from the graduate students of a university. The study adopted structural equation modelling (SEM) and Hayes process macros in SPSS 20.0 to test the moderated-mediation model. Findings The study confirms the mediating role of CBE in the relationship between participation and brand loyalty. Different degrees of involvement moderate the mediating role of CBE. Higher levels of involvement enhance the positive effect of participation on CBE. Originality/value The study is first of its kind to investigate the role of CBE and involvement among the millennial group. It also contributes to the related theories like service-dominant logic, social exchange theory and consumer culture theory regarding a unique population group, which is promising and profitable.

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How Does Customer–Company Identification Enhance Customer Voice Behavior? A Moderated Mediation Model

Sustainability ◽

10.3390/su11164311 ◽

2019 ◽

Vol 11 (16) ◽

pp. 4311

Author(s):

Yang Ran ◽

Hao Zhou

Keyword(s):

Social Exchange ◽

Positive Impact ◽

Moderated Mediation ◽

Service Improvement ◽

Mediation Model ◽

Voice Behavior ◽

Moderated Mediation Model ◽

Customer Commitment ◽

Company Identification ◽

The Impact

For sustainable development, enterprises need to establish a good relationship with customers. Existing studies have pointed out that customer voice behavior is beneficial to maintaining and developing customer–firm relationships. Based on social identity theory, social exchange theory and self-efficacy theory, we propose a moderated mediation model to analyze the impact of customer–company identification on customer voice behavior, which includes complaints and suggestions for service improvement. Data were collected from 487 consumers in the online takeaway industry. The results show that customer–company identification has a positive impact on both complaints and service improvement suggestions, and customer commitment plays a mediating role in these relationships. Customer voice efficacy not only strengthens the positive effect of customer commitment on complaints and service improvement suggestions, but also strengthens the indirect effect of customer–company identification on two forms of customer voice behavior. Finally, theoretical contributions, managerial contributions and future directions are discussed.

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Authentic Leadership and Engaging Employees: A Moderated Mediation Model of Leader–Member Exchange and Power Distance

Cornell Hospitality Quarterly ◽

10.1177/19389655211033540 ◽

2021 ◽

pp. 193896552110335

Author(s):

Juan Du ◽

Emily Ma ◽

Xinyue Lin ◽

Yao-Chin Wang

Keyword(s):

Social Exchange ◽

Work Engagement ◽

Authentic Leadership ◽

Power Distance ◽

Moderated Mediation ◽

Leader Member Exchange ◽

Mediation Model ◽

Hotel Employees ◽

Moderated Mediation Model ◽

Member Exchange

This study developed and tested a multilevel, moderated mediation model of whether, how, and when authentic leadership can affect employee work engagement in a hotel context, building on social exchange theory. A two-wave data collection process gathered 440 valid responses of hotel frontline employees from five-star hotels in China. The result supported a positive influence of authentic leadership on work engagement and the mediating role of leader–member exchange (LMX). Hotel employees’ perceived power distance orientation moderated the indirect relationship between authentic leadership and work engagement through LMX. In contrast to previous studies supporting the negative effect of power distance on employee behavior, the present findings suggest that power distance strengthens the relationship between authentic leadership and hotel employees’ work engagement. This study contributes to authentic leadership literature and provides insights into how interactions between personal and contextual factors affect authentic leadership’s influence on work engagement in hospitality organizations.

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Career adaptability and job outcomes: a moderated mediation model of proactivity and job content plateau in educational sector

Higher Education Skills and Work-based Learning ◽

10.1108/heswbl-07-2020-0150 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Harleen Kaur ◽

Rajpreet Kaur

Keyword(s):

Structural Equation ◽

Moderated Mediation ◽

Equation Modeling ◽

Career Adaptability ◽

Mediation Model ◽

Job Outcomes ◽

Content Type ◽

Moderated Mediation Model ◽

And Performance ◽

Job Content

PurposeVery little research has examined how adaptivity, adaptability resources, adapting responses and adaptation results are interlinked with each other. The current research aims to investigate whether career adaptability influences job outcomes via job content plateau. Taking career construction theory (Savickas, 2005) as a base, the research model of this study posited that employee's favorable job outcomes, i.e. job satisfaction and performance depend upon their psychosocial meta-capacities (career adaptability) and job content plateau. Further, the study is the first to examine the moderating role of proactivity among career adaptability, job content plateau and job outcomes relationship.Design/methodology/approachIt is a two-wave longitudinal study, quantitative in nature and has collected data from 357 faculty members of Indian universities. The hypotheses have been empirically tested through the structural equation modeling technique.FindingsThe moderated mediation model was supported, and as predicted, (1) career adaptability was positively related to job outcomes and (2) the mediated relationship between career adaptability and job outcomes via content plateau was stronger for individuals with high levels of proactivity.Practical implicationsThe study encourages career management practitioners and counselors to integrate proactive behaviors and career adaptability into counseling techniques to equip clients with necessary skills and deal with unfavorable job experiences, thereby engendering favorable job outcomes.Originality/valueThe current study is the first to test the intervening effect of proactivity in career adaptability and job outcomes relationships via job content plateau.

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