A radical constructivist approach to boundaries in business network research

2020 ◽  
Vol 91 ◽  
pp. 510-520 ◽  
Author(s):  
Simone Guercini ◽  
Christopher John Medlin
2012 ◽  
Vol 41 (2) ◽  
pp. 215-223 ◽  
Author(s):  
Aino Halinen ◽  
Christopher J. Medlin ◽  
Jan-Åke Törnroos

2019 ◽  
Vol 34 (8) ◽  
pp. 1681-1691 ◽  
Author(s):  
Nikolina Koporcic ◽  
Jan-Ake Tornroos

Purpose This paper aims to present the concept of Interactive Network Branding (INB) in business markets. The INB conceptualization offers an understanding of corporate branding processes as an inherent part of business networking. More specifically, the paper focuses on the importance of INB for firms that are developing their roles and positions in business networks. Design/methodology/approach The conceptual paper reviews the extant literature on corporate branding in conjunction with business network research. This perspective adds to the current knowledge of business marketing by proposing a theoretical framework of INB. Findings The conceptualization of INB offers a specific network lens on corporate branding by presenting three INB dimensions. The first dimension deals with corporate identity; the second dimension deals with corporate reputation; the third, mutual INB dimension, presents an “interactive space” where branding and networking collide. These three dimensions are enacted by individuals acting on behalf of their companies, as key implementers of INB processes. Through the INB, strategic roles and positions of firms embedded in their business networks are formed. Research limitations/implications The paper contributes to current literature on business network research that has left a corporate brand perspective almost unnoticed. The INB concept also offers an extension to current literature on corporate branding, which has to date neglected business relationships and networking issues. Being strongly conceptual, the paper notes that empirical research is needed for observing the role of INB in real-life business encounters. Practical implications This study provides novel ideas and implications for firm representatives responsible for branding and relationship development in business networks. It denotes the critical role of individuals and their interactions with other individuals, which influences the development of specific network roles and positions for connected business entities. Originality/value The used multidisciplinary approach provides a conceptual platform to study branding processes in business networks. By offering a network perspective to corporate branding, new and relevant implications for both theory and practice are fore fronted.


Author(s):  
Jukka Aaltonen ◽  
Annamari Turunen ◽  
Ilkka Kamaja

In the field of information technology (IT) enabled business networks and research the traditional data mining approach is theoretically and practically inadequate for knowledge eliction and management requirements in inter-organizational collaborative business environments. The issues are mostly related to fundamentally and philosophically narrow conceptions of the meaning of information, and are grounded to the metatheoretical implications of positivistic, nomothetic and objective view of reality that restricts the feasibility of research oriented application based on them. Here a novel research framework for network-wide knowledge discovery is presented that is based on sociologically anti-positivistic, ideographic and subjective view of society construed from social facts. The theoretical framework is further developed here by synthesizing it with and extracting results from existing research models and artefacts originated in analyzing a variety of business networks (for example, a case study concentrating on modeling the IT enabled service provision of local travel industry value chain). The main contribution here is the explication and elaboration of existing and emerging business network research theories and related stakeholder-level practical considerations focusing on topics such as: multidisciplinary research conceptualizations, information asymmetry reduction by benefiting from contract law oriented functional principles, and network-wide knowledge governance approaches.


2017 ◽  
Vol 61 ◽  
pp. 10-19 ◽  
Author(s):  
Jan-Åke Törnroos ◽  
Aino Halinen ◽  
Christopher J. Medlin

1991 ◽  
Vol 138 (1) ◽  
pp. 1
Author(s):  
A.D.P. Green ◽  
C.F.N. Cowan

2019 ◽  
Vol 1 (1) ◽  
pp. 45-60
Author(s):  
Naveed Akram Ansari

Educational strategies are designed to cope with and fulfill the multifarious pedagogical and educational needs of teachers and learners. Moreover, no educational plan can possibly yield the required results without incorporating suitable instructive strategies. This research paper advocates the role and importance of schemas in learning new forms of knowledge and data in the perspective of class room teaching-learning. Cognitive approach is adopted to understand how students learn new forms of knowledge and experiences through different mental processes, quite unlike that of behaviorism. The concept of schema helps us understand how learners can link new pieces of information to the already existing knowledge in their minds. The notion of ‘Constructivist Approach’ has been extracted from the field of educational psychology for triangulation. Extracts are taken from the textbooks of English used in matriculation and intermediate through purposive sampling. Their analysis shows that schemas can play a vital role in enhancing the learning experience and making new forms of knowledge a permanent part of the memory of students which is the ultimate goal of education.


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