Food Sourcing Patterns among Households Using a Farmers Market Incentive Program

2021 ◽  
Vol 121 (9) ◽  
pp. A91
Author(s):  
H. Winfield ◽  
R. Seguin-Fowler ◽  
J. Garner
2018 ◽  
Vol 40 (4) ◽  
pp. 372-378 ◽  
Author(s):  
Courtney A. Parks ◽  
Lara J. Jaskiewicz ◽  
Rachael D. Dombrowski ◽  
Hollyanne E. Fricke ◽  
Sarah B. Hortman ◽  
...  

To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female ( p = .011), not have children ( p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.


2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Sridharshi Hewawitharana ◽  
Ron Strochlic ◽  
Wendi Gosliner

Abstract Objectives This evaluation aimed to examine whether utilization of the California Nutrition Incentive Program (CNIP) by California CalFresh farmers’ market shoppers was associated with food security. Methods CNIP aims to increase the ability of CalFresh shoppers to make healthy food choices by providing a dollar-for-dollar match, up to a market-specific maximum, for CalFresh benefits used to purchase FV at participating farmers’ markets. In this cross-sectional evaluation CalFresh shoppers were interviewed at a convenience sample of farmers’ markets that did not participate in CNIP (comparison group) and those that provided match incentives up to $10 or $20. Food security status was assessed using questions from the US Department of Agriculture's validated 6-item food security module. Regression models adjusting for demographic characteristics and clustering by market were used to assess the association between use of CNIP incentives and food security. Results A total of 192 CalFresh shoppers were recruited from 10 farmers’ markets throughout California. CalFresh shoppers who used CNIP incentives had significantly lower odds of cutting the size of or skipping meals due to insufficient money for food and significantly lower odds of not eating when hungry because there wasn't enough money for food compared to CalFresh shoppers who did not use CNIP incentives, holding all other covariates constant. CalFresh shoppers who used CNIP incentives showed a non-significant increase in the odds of being more food secure overall as compared to CalFresh shoppers who did not use CNIP incentives. Conclusions Understanding the effect of CNIP on CalFresh shoppers’ food security has important implications for the further support and promotion of this program. The results of this evaluation suggest that CNIP may positively benefit certain aspects of participants’ food security, but more robust studies are needed to more fully assess the impact of this program. Funding Sources This evaluation was funded by the California Department of Food and Agriculture.


2019 ◽  
Vol 6 ◽  
pp. 2333794X1987098 ◽  
Author(s):  
Amy Saxe-Custack ◽  
Heather Claire Lofton ◽  
Mona Hanna-Attisha ◽  
Zachary Tata ◽  
Tiffany Ceja ◽  
...  

An innovative farmers’ market incentive program designed specifically for children was implemented to address persistent challenges with accessing fresh, nutrient-rich foods in a food desert community. The current study sought to qualitatively examine caregiver perceptions of the incentive program. Following distribution of farmers’ market incentives to all children (ages 0 to 15 years) at 43 Flint-area early childcare facilities and elementary schools, researchers conducted semistructured interviews with 37 caregivers (mean age = 39.59 ± 11.73 years). The majority were female (87%) and African American (53%). Through these interviews, researchers explored family experiences with the farmers’ market incentive program, as well as changes in environmental factors that may have resulted from program participation. Interviews were audio recorded and transcribed verbatim for textual analysis. Thematic analysis was used to identify patterns across transcripts and formulate emerging themes. Four recurrent themes emerged during interviews: (1) fruit and vegetable access, (2) child influence, (3) autonomous grocery shopping, and (4) program expansion. Interview participants indicated that the farmers’ market incentive program was an effective tool to both encourage families to visit the farmers’ market and purchase fresh foods there. Program design, particularly distribution to children, was credited with introducing families to the local farmers’ market. The current study suggests that a farmers’ market incentive program targeting children who reside in a food desert community may have meaningful impacts on access to fresh, nutrient-rich foods.


2020 ◽  
Vol 52 (7) ◽  
pp. 705-712 ◽  
Author(s):  
Jennifer A. Garner ◽  
Casey Coombs ◽  
Mateja R. Savoie-Roskos ◽  
Carrie Durward ◽  
Rebecca A. Seguin-Fowler

2019 ◽  
Vol 51 (8) ◽  
pp. 926-935 ◽  
Author(s):  
Amelie A. Hecht ◽  
Caitlin Misiaszek ◽  
Gabby Headrick ◽  
Shelley Brosius ◽  
Amy Crone ◽  
...  

2013 ◽  
Vol 10 ◽  
Author(s):  
Gayle Holmes Payne ◽  
Holly Wethington ◽  
Lauren Olsho ◽  
Jan Jernigan ◽  
Rosanne Farris ◽  
...  

2016 ◽  
Vol 12 (3) ◽  
pp. 362-374 ◽  
Author(s):  
Elizabeth Hulbrock ◽  
Jennifer J. Otten ◽  
Emilee Quinn ◽  
Donna B. Johnson ◽  
Sharon Lerman

2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 141-141
Author(s):  
Sara John ◽  
Gabrielle Rivera ◽  
Sean Cash ◽  
Christina Economos ◽  
Eric Rimm ◽  
...  

Abstract Objectives Greater number and increased frequency of farmers’ markets are an important strategy to improve community-level diet quality by increasing fruit and vegetable availability, yet fall short of addressing health disparities due to a predominantly affluent, white clientele. Introducing Supplemental Nutrition Assistance Program (SNAP) financial incentives at farmers’ markets increases patronage and sales amongst people with economic disadvantage, however SNAP participant incentive program awareness and farmers’ market sales remain low. This study examined whether a digital campaign promoting SNAP incentive programs increases farmers’ market SNAP participation. Methods This study was a parallel RCT, with randomization of zip codes to receive (a) digital promotions or (b) no additional promotions. The study sample included target zip codes (n = 96) near New England farmers’ markets with SNAP incentive programs (n = 23). The intervention was a 13-week campaign, placing digital ads on Facebook and the Fresh EBT app promoting SNAP incentive program savings at farmers’ markets. The study measured farmers’ market SNAP shopping patterns and sales as well as digital campaign delivery and engagement. Data were collected July 1 – September 30, 2020. Results The digital campaign reached 251,966 people, generated 2 million impressions, and resulted in 12,849 clicks. During Summer 2020, zip codes randomized to receive digital promotions had 33.1 SNAP transactions (SE: 6.9) and control zip codes had 18.1 transactions (SE: 4.3), or 82% more transactions associated with promotions (P = 0.068). There were also more new customers from promotion zip codes (10.8 [SE = 2.5] customers) than control zip codes (5.7 [SE = 1.4] customers), or 90% more new customers (P = 0.075). SNAP and incentive sales were higher from promotion zip codes ($1392 [SE: $306]) than control zip codes ($949 [SE: $273]), or 47% greater (P = 0.284), but sales differences were not statistically significant unless controlling for Summer 2019 farmers’ market sales. Conclusions Digital SNAP incentive program promotions can increase farmers’ market SNAP participation, the primary study outcome, leveraging SNAP to expand farmers’ market reach and associated nutrition benefit to historically marginalized populations. Funding Sources USDA Food Insecurity Nutrition Incentives Program.


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