Influence of event image on destination image: The case of the 2008 Beijing Olympic Games

2018 ◽  
Vol 7 ◽  
pp. 153-163 ◽  
Author(s):  
Kun Lai
2008 ◽  
Vol 22 (4) ◽  
pp. 427-450 ◽  
Author(s):  
Heather J. Gibson ◽  
Christine Xueqing Qi ◽  
James J. Zhang

Although there is growing awareness of the relationship between hosting mega-sporting-events and destination image, there is little empirical evidence documenting what images people hold before an event. The purpose of this study was to investigate the images young Americans hold of China both as a tourist destination and as the host of the 2008 Olympic Games. Specifically, the relationships among destination image, travel intentions, and tourist characteristics were explored. A total of 350 college students were surveyed before the close of the Athens Olympic Games. Overall, the respondents perceived China and the Beijing Olympic Games positively. Destination image was significantly (p< .05) predictive of the intention to travel to China and the Olympic Games. Hierarchical regression analyses revealed that destination image partially mediated the relationship between past international travel experience and intention to travel. The theoretical and practical implications of these findings are discussed with a view to promoting China as a tourist destination and the host of the Olympic Games.


2011 ◽  
Vol 11 (23) ◽  
pp. 12437-12451 ◽  
Author(s):  
Y. Gao ◽  
X. Liu ◽  
C. Zhao ◽  
M. Zhang

Abstract. A series of emission control measures were undertaken in Beijing and the adjacent provinces in China during the 2008 Beijing Olympic Games on 8–24 August 2008. This provides a unique opportunity for investigating the effectiveness of emission controls on air pollution in Beijing. We conducted a series of numerical experiments over East Asia for the period of July to September 2008 using a coupled meteorology-chemistry model (WRF-Chem). Model can generally reproduce the observed variation of aerosol concentrations. Consistent with observations, modeled concentrations of aerosol species (sulfate, nitrate, ammonium, black carbon, organic carbon, total particulate matter) in Beijing were decreased by 30–50% during the Olympic period compared to the other periods in July and August in 2008 and the same period in 2007. Model results indicate that emission controls were effective in reducing the aerosol concentrations by comparing simulations with and without emission controls. In addition to emission controls, our analysis suggests that meteorological conditions (e.g. wind direction and precipitation) were also important in producing the low aerosol concentrations appearing during the Olympic period. Transport from the regions surrounding Beijing determined the daily variation of aerosol concentrations in Beijing. Based on the budget analysis, we suggest that to improve the air quality over Beijing, emission control strategy should focus on the regional scale instead of the local scale.


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