Image, eventscape, satisfaction and loyalty: a case study of a wine tourism event

PurposeEventscape is widely recognised as having played an important role in the image of wine events; however, research on this topic is scarce, with only a few studies examining the image of a wine tourism event. To date, no studies have examined eventscape and attitudinal variables of a wine event together, thus indicating a gap in the research. Further research to gain a deeper understanding of the role these factors play is needed; thus, this paper aims to explore the relationships between event image, eventscape, satisfaction and loyalty in wine events.Design/methodology/approachA structured questionnaire was chosen for data collection, with a final sample of 117 valid responses. Qualitative data was analysed by means of content analysis. Univariate and bivariate statistical analyses were performed to analyse eventscape attributes and explore its relationship with event image, satisfaction and loyalty.FindingsThe paper highlights that perceptions of eventscape are intrinsically related to perceived event image and reveal a statistically significant relationship between these two elements. Results show the importance of the social dimension in the image perception of a wine event and point to conviviality as the main element. This study also reveals a relationship between perceived event image and attitudinal variables and suggests that having a positive image of the event positively influences levels of satisfaction, which are higher, and willingness to participate in future editions of the event. Findings also reveal a relationship between event image and loyalty.Originality/valueWine-related events are undergoing significant developments, creating a need for competitive strategies to develop wine tourism and vineyards in certain regions. Research in this field is scarce to date; therefore, this paper adds to the literature by the studying consumer behaviour of attendees at wine events.

Testing the relationships among event personality, event image and runners’ loyalty: a study of an international running event

PurposeGiven the increased competition among running events, it is important for event organizers to comprehend how they can retain a base of loyal customers. The purpose of the present study was to investigate the association between sport event personality and loyalty intentions of runners participating in a running event. More specifically, it examined the relationship of sport event personality dimensions with the overall image of a sporting event as well as the association of event image with runners’ loyalty intentions.Design/methodology/approachData were collected from 247 participants of an international running event. A structural equation model analysis was followed.FindingsThe results showed that three dimensions of event personality (namely, excitement, sophistication and sincerity) predicted event image, which in turn positively associated with loyalty intentions.Practical implicationsThe study discusses how event managers can improve the image of their events in order to increase their customers’ loyalty levels.Originality/valueThis is one of the first endeavors that examined the role of event image, a construct that has not received much attention in the context of road races, in a model concerning event participation.

Unpacking the role of self-congruence, attendee engagement and emotional attachment in cultural events

PurposeThe purpose of this study is to explore the relationship between self-congruence and attendee engagement in explaining emotional attachment in the context of cultural events.Design/methodology/approachStructural equation modelling with partial least squares analysis has been applied. Data were collected from 421 respondents through an onsite survey during the Yi Peng and Loy Krathong festive week in Thailand.FindingsThe findings revealed that self-congruence (i.e. actual self-congruence and ideal self-congruence) has a positive influence on attendee engagement. When attendees' actual self and ideal self-match with the event image, they are more likely to actively engage in the event activities.Originality/valueThe findings offer insights into one type of events, the cultural event, which is a common event in Thailand. This study is also one among a handful works that investigates the moderating role of perceived crowding on the relationship between attendees' actual and ideal self-congruence and engagement with the event. Although the findings do not suggest a significant moderating effect, this study provides preliminary insight into how perceived crowding shapes the perception of tourists in a cultural event context.

Reconstructing boosted Higgs jets from event image segmentation

Based on the jet image approach, which treats the energy deposition in each calorimeter cell as the pixel intensity, the Convolutional neural network (CNN) method has been found to achieve a sizable improvement in jet tagging compared to the traditional jet substructure analysis. In this work, the Mask R-CNN framework is adopted to reconstruct Higgs jets in collider-like events, with the effects of pileup contamination taken into account. This automatic jet reconstruction method achieves higher efficiency of Higgs jet detection and higher accuracy of Higgs boson four-momentum reconstruction than traditional jet clustering and jet substructure tagging methods. Moreover, the Mask R-CNN trained on events containing a single Higgs jet is capable of detecting one or more Higgs jets in events of several different processes, without apparent degradation in reconstruction efficiency and accuracy. The outputs of the network also serve as new handles for the $$ t\overline{t} $$ t t ¯ background suppression, complementing to traditional jet substructure variables.

Comparison between the coseismic surface displacement during the 29 December 2020 Mw 6.4 Petrinja earthquake (Croatia) from optical image correlation and long-term geomorphological observations of cumulative displacements

<p>The Petrinja-Pokupsko fault-system is a NW-SE right-lateral fault system that ruptured during the 29 December 2020 Mw 6.4 earthquake (~40km south-east of Zagreb, Croatia). Field analysis revealed opening of cracks and offsets of several centimeters (3 to 40 cm) along a ~20 km long fault zone extending from the Kupa river (in the northwest) to the Petrinjčica river (in the southeast). Optical image correlation based on WorldView satellite images has been used to document the first-order near-field rupture signal. The pre-event image was acquired on 7th December 2017, and the post-event image on 15th January 2021. The first results indicate a right-lateral displacement of ≈75 cm with a small (<10 cm) extensional dip-slip component localized on the Petrinja fault. Using 1:5,000 topographic maps, a WorldView-derived DEM (1 m), and field observations, we identified and quantified cumulative dextral offsets along the central and southern section of the fault (south of Župić). Right-lateral offsets range from 5 to 200 m near Križ and Cepeliš (central sector). Diverted streams also extend southeast of the Petrinjčica river, where no surface ruptures have currently been reported to date. To the northwest, perched valleys, wind gaps, and karst features all testify to ongoing uplift across NW-SE-trending anticlines. It is unclear if the primary component of faulting changes from strike-slip (in the SE) to reverse (in the NW), or if these folds merely record a transpressive component across the fault. The activity of this fault system is poorly known. The region experienced a magnitude Mw 5.8 in 1909, ~30 km northwest of Petrinja, which may have been associated with the Petrinja-Pokupsko fault system. The recent 29 December 2020 earthquake confirms the seismic potential of this fault system to generate Mw>6 earthquakes. Since the fault extends farther NW and SE, from the Vukomeričke Gorice hills to Mount Kozara (Bosnia), for a total length of about 100 km, it could generate potentially larger events. It is also noteworthy that the 2020 Petrinja event occurred only 9 months after the Zagreb March 2020 (Mw 5.3) earthquake. This event occurred on an ENE-WSW-trending thrust fault, broadly orthogonal to the right-lateral Petrinja-Pokupsko fault system, ~45 km north of Petrinja, and raises the prospect of potential interplay between strike-slip and thrust faults in moderate strain-rate intra-plate settings. To address this problem, future works will aim at constraining the geometry of this fault network and its seismogenic potential.</p>

Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention

Purpose The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors’ perspective and the effect of mega business event image on exhibitors’ behavioral intention toward the event. Design/methodology/approach The data for this study were collected through an on-site survey. Based on a sample of 393 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that business event image has a stronger effect on country image than on destination image; event image has a significant effect on exhibitor’s behavioral intention toward the event directly and indirectly through the mediating role of country image; and country image has a significant influence on destination image. Practical implications The event organizer should improve the exhibitor’s perceptions of the event experience from providing a clear and attractive theme for the target audiences; exhibiting the products with the most cutting-edge technologies and offering various opportunities for forums and promotions; and planning and organizing the event in every detail carefully including the facilities, layout of booths, ambience and other related services. Originality/value The study expands the event type to business events, explores the image transfer process between event, destination and country and examines the effects of such image transfer on the exhibitors’ behavioral intention. The results confirm the explanatory power of image transfer theory. Attribution theory and halo effect are viewed as the mechanisms of image transfer.

On the Verge Between Co-Creation and Co-Destruction: The Interesting Case of a Greek Traditional Cultural Event

Traditional cultural events provide unique opportunities for resident-attendee destination experience and image co-creation, yet the cognitive, perceptual and behavioural disparities between these key actor groups remain rather sparse. Focusing on the process rather than the outcome of co-creation, this paper adopts a Service-Dominant Logic (SDL) to explore the underlying dynamics of social and economic actor encounters and their role in service value and image co-creation and destination resource management. More specifically, the study applies a mixed method approach to study the interface of social and psychological carrying capacity during the Easter Rocket War in Chios (Greece). Building on the particularities of this traditional event, the research identifies variables that trigger cognitive and perceptual conflicts of interests that may jeopardise an event’s and a destination’s image co-creation process, resulting in its co-destruction. Research findings contribute to the broader event image co-creation and destination branding body of literature, though the exploration of the underlying dynamics of multi-stakeholder and multi-attribute event dimensions (cultural, spiritual, historical, recreational). From a managerial perspective, research findings aim to inform destination planning and decision-making processes that dictate event viability, publicity and multi-stakeholder satisfaction.

The Role of Sports Events in Boosting City Brand Equity: The Case of Egypt - A working paper

This paper is a working paper that focuses on developing a conceptual framework to investigate the concept of congruence between city identity and sports event image and its impact on both city brand attitude and city brand equity. Very little is known about the impact of hosting mega-events on the attitude toward the hosting destination and needs further analysis (Lee et al., 2014). Furthermore, despite the importance of brand equity (Christodoulides & de Chernatony 2010), and the fame of events as a tourism marketing tool and helping marketers promote their destination’s brand equity, the relationship between events and brand equity has been largely ignored (Zarantonello & Schmitt, 2013). Finally, the paper suggests the methodology appropriate to empirically examine the suggested conceptual framework.

The Role of Sports Events in Boosting City Brand Equity: The Case of Egypt - A working paper

This paper is a working paper that focuses on developing a conceptual framework to investigate the concept of congruence between city identity and sports event image and its impact on both city brand attitude and city brand equity. Very little is known about the impact of hosting mega-events on the attitude toward the hosting destination and needs further analysis (Lee et al., 2014). Furthermore, despite the importance of brand equity (Christodoulides & de Chernatony 2010), and the fame of events as a tourism marketing tool and helping marketers promote their destination’s brand equity, the relationship between events and brand equity has been largely ignored (Zarantonello & Schmitt, 2013). Finally, the paper suggests the methodology appropriate to empirically examine the suggested conceptual framework.