scholarly journals Retraction notice to “The role of destination image as a mediator between tourists' emotional experiences and behavioral intentions: A study of wellness tourism” [Journal of Destination Marketing & Management 16 (2020) 100342]

2021 ◽  
Vol 22 ◽  
pp. 100673
Author(s):  
Pramod Sharma ◽  
Jogendra Kumar Nayak
Keyword(s):  
Behavioral Intentions ◽  
Marketing Management ◽  
Destination Image ◽  
Destination Marketing ◽  
Emotional Experiences ◽  
Wellness Tourism ◽  
Retraction Notice

Instagram Influencers in Social Media-Induced Tourism

2021 ◽  
pp. 135-144
Author(s):  
Rizalniyani Abdul Razak ◽  
Nur Aliah Mansor
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Destination Image ◽  
User Generated Content ◽  
Future Research ◽  
Destination Marketing ◽  
Media Content ◽  
Persuasive Messages ◽  
Destination Brand

Social media-induced tourism happens when a traveller visits a destination/attraction after being exposed to certain social media content. A user-generated content (UGC) provider, such as a social media influencer, has been identified as the initial motivator in social media-induced tourism. Social media influencers generate persuasive messages for their followers and are typically sources of credibility. In destination marketing and tourism destination studies, the UGC of social media influencers is significantly related to the destination image, destination brand, tourist trust, and tourist expectations. Of particular interest for Instagram influencers, this chapter proposes a conceptual framework to describe the role of the Instagram influencer in inducing his/her followers to travel and suggests a guide for future research.

Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism

2019 ◽  
pp. 166-183
Author(s):  
S. S. Boora ◽  
Kusum ◽  
Megha Gupta
Keyword(s):  
Local Level ◽  
Marketing Strategies ◽  
Destination Image ◽  
Destination Marketing ◽  
Global Level ◽  
Tourist Destination ◽  
Planning Stage ◽  
Tourism Product ◽  
Key Stakeholders

With the increase in travel frequency at global level, destinations compete with each other to attract tourists. The tourists have a vast array of destinations to choose from. The destinations compete at global as well as regional level. These developments in tourism bring forth the importance of marketing for a destination. The destination marketing is generally undertaken by destination marketing organizations (DMOs) which operate at national, regional as well as local level in a country. In context of India, MOT (Ministry of Tourism, Government of India) undertakes the role of a DMO and is responsible for formulation and implementation of marketing strategies to promote India as a destination at global level. Further, it is imperative to understand the perception of other stakeholder about the marketing strategies of MOT in order to recognize the effectiveness of its marketing efforts. Being co-creator of destination image, inbound tour operators are considered as the key stakeholders at the destination. The objective of this chapter is to understand the perception Indian inbound tour operators towards the marketing strategies carried out by MOT. The data for the study was collected through structured questionnaire. The findings of the study indicated that inbound tour operators perceived marketing plans adopted by Ministry of tourism were effective to position India as a tourist destination at global level. At planning stage of strategy making for promoting India as tourist destination, MOT does not seek the opinion of inbound tour operators. It is suggested that MOT should involve inbound tour operators for drawing the marketing strategies for India as they are key seller for the tourism product.

Post, Ergo Sum

2020 ◽  
pp. 120-141
Author(s):  
Anna D'Auria ◽  
Marco Tregua
Keyword(s):  
Social Media ◽  
Destination Image ◽  
Levels Of Analysis ◽  
Destination Marketing ◽  
Italian Region ◽  
Negative Image ◽  
Research Context ◽  
Multi Level ◽  
Theoretical Side

Social media launched a “tongue-in-cheek” trend taking a comic approach to state that Molise— an Italian region—doesn't exist; several reactions appeared online, since this discourse may affect the attractiveness and image of a territory. Therefore, this chapter aims to analyse the online actions and counteractions to describe the role of the actors and the modalities by which they reacted. Literature showed a growing interest in the ties among destination marketing, destination image and competitiveness, and social media. A multi-level approach has been chosen in identifying the actions and reactions of actors. Due to the research context, the authors performed a netnography and identified six categories of actors. On a theoretical side, the levels of analysis – macro, meso, and micro – are mutually influencing, as actions and reactions take place at various levels. On a practical side, the awareness of actors in understanding the need to support the territory represents a suggestion for policymakers, as they should engage in actions to combat the negative image of the region.

scholarly journals Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe

2019 ◽  
Vol 11 (22) ◽  
pp. 6466 ◽  
Author(s):  
Arminda Almeida-Santana ◽  
Sergio Moreno-Gil
Keyword(s):  
Sustainable Management ◽  
Cultural Background ◽  
Marketing Strategies ◽  
Destination Image ◽  
Destination Marketing ◽  
Behavioral Characteristics ◽  
Sociodemographic Characteristics ◽  
Logit Analysis ◽  
Tourism Activity

There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.

scholarly journals The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality

2020 ◽  
Vol 12 (8) ◽  
pp. 3245
Author(s):  
Woo-Hyuk Kim ◽  
Chunghee Lee ◽  
Sungsoo Kim
Keyword(s):  
Service Quality ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Destination Image ◽  
African Students ◽  
Tourism Marketing ◽  
The Relationship ◽  
Moderating Role

The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.

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