Descriptive Norms and Guilt Aversion

2021 ◽  
Vol 191 ◽  
pp. 293-311
Author(s):  
Anastasia Danilov ◽  
Kiryl Khalmetski ◽  
Dirk Sliwka
2014 ◽  
Author(s):  
Suhui Yap ◽  
Letty Yan Yee Kwan ◽  
Chi-yue Chiu

Author(s):  
Lydia Laninga-Wijnen ◽  
Yvonne H. M. van den Berg ◽  
Tim Mainhard ◽  
Antonius H. N. Cillessen

AbstractAlthough prior research has indicated that peer norms for aggression enhance the spread of aggression in classrooms, it is unclear to date how these norms relate to students’ classroom climate perceptions and school adjustment. Aggressive descriptive norms reflect the average aggression of all students in classrooms, whereas aggressive popularity norms represent the extent to which aggressive behavior relates to popularity among peers. This study examined the role of aggressive descriptive and popularity norms in the classroom climate perceptions (cooperation, conflict, cohesion, isolation) and school adjustment (feelings of belonging; social, academic, and general self-esteem) of popular, well-liked, and victimized children. Self-reported and peer-nominated data were obtained from 1511 children (Mage = 10.60 years, SD = 0.50; 47.2% girls) from 58 fifth-grade classrooms. The results indicated that aggressive descriptive and popularity norms both matter in elementary school, but in diverging ways. Specifically, aggressive descriptive norms—rather than popularity norms—contributed to negative classroom climate perceptions irrespective of students’ social position. In addition, whereas descriptive norms contributed to between-classroom variations in some aspects of school adjustment, aggressive popularity norms related to increased school maladjustment for popular and victimized children specifically. Thus, aggressive descriptive norms and popularity norms matter in complementary ways for children’s classroom climate perceptions and adjustment in elementary education.


2003 ◽  
Vol 12 (4) ◽  
pp. 105-109 ◽  
Author(s):  
Robert B. Cialdini

It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends. There is an understandable, but misguided, tendency to try to mobilize action against a problem by depicting it as regrettably frequent. Information campaigns emphasize that alcohol and drug use is intolerably high, that adolescent suicide rates are alarming, and—most relevant to this article—that rampant polluters are spoiling the environment. Although these claims may be both true and well intentioned, the campaigns' creators have missed something critically important: Within the statement “Many people are doing this undesirable thing” lurks the powerful and undercutting normative message “Many people are doing this.” Only by aligning descriptive norms (what people typically do) with injunctive norms (what people typically approve or disapprove) can one optimize the power of normative appeals. Communicators who fail to recognize the distinction between these two types of norms imperil their persuasive efforts.


PEDIATRICS ◽  
1982 ◽  
Vol 70 (1) ◽  
pp. 26-29
Author(s):  
Dianne L. Kennedy ◽  
Mary B. Forbes

Little data are available on the use of drugs in children on an outpatient basis. Therefore, the present study investigated national patterns in the prescribing of drugs for children by office-based physicians during 1979, in order to describe the most commonly encountered pediatric drug therapies. The data are presented as descriptive norms of drug therapy by office-based physicians in two pediatric subgroups, 0 to 2 years old and 3 to 9 years old. Anti-infective drugs and cough and cold preparations accounted for approximately 50% of drugs used. Tetracycline and its congeners continue to be used in pediatric patients. Despite apparent advantages of amoxicillin, ampicillin is still widely used.


2015 ◽  
Vol 43 ◽  
pp. 166-174 ◽  
Author(s):  
Christophe Demarque ◽  
Laetitia Charalambides ◽  
Denis J. Hilton ◽  
Laurent Waroquier

2019 ◽  
Vol 27 (6) ◽  
pp. 1019
Author(s):  
Kai-Jie XIE ◽  
Jia-Tao MA ◽  
Quan HE ◽  
Cheng-Ming JIANG

2018 ◽  
Author(s):  
Julie Eyink ◽  
Benjamin Motz ◽  
Gordon Heltzel ◽  
Torrin Liddell

Teachers use injunctive norms when telling students what they should be doing. But researchers find that sometimes descriptive norms, information about what others are doing, more powerfully influence behavior. Currently, we examine which norm is more effective at increasing self-regulated studying and performance in an online college course. We found injunctive norms increased study behaviors aimed at fulfilling course requirements (completion of assigned activities), but did not improve learning outcomes. Descriptive norms increased behaviors aimed at improving knowledge (ungraded practice with activities after they were due), and improved performance. These results imply norms have a stronger influence over behavior when there is a match between the goal of the behavior (fulfilling course requirements vs. learning goals) and the pull of a stated norm (social approval vs. efficacy). Because the goal of education is learning, this suggests descriptive norms have a greater value for motivating self-regulated study in authentic learning environments.


Sign in / Sign up

Export Citation Format

Share Document