scholarly journals Examining social norms among other motives for sustainable food choice: The promise of descriptive norms

2021 ◽  
pp. 127508
Author(s):  
Laura Salmivaara ◽  
Chiara Lombardini ◽  
Leena Lankoski
Keyword(s):  
Social Norms ◽  
Food Choice ◽  
Descriptive Norms ◽  
Sustainable Food

scholarly journals Crafting Normative Messages to Protect the Environment

2003 ◽  
Vol 12 (4) ◽  
pp. 105-109 ◽  
Author(s):  
Robert B. Cialdini
Keyword(s):  
Drug Use ◽  
Social Norms ◽  
Adolescent Suicide ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Information Campaigns ◽  
Alcohol And Drug Use ◽  
Normative Appeals ◽  
Normative Message ◽  
Normative Messages

It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends. There is an understandable, but misguided, tendency to try to mobilize action against a problem by depicting it as regrettably frequent. Information campaigns emphasize that alcohol and drug use is intolerably high, that adolescent suicide rates are alarming, and—most relevant to this article—that rampant polluters are spoiling the environment. Although these claims may be both true and well intentioned, the campaigns' creators have missed something critically important: Within the statement “Many people are doing this undesirable thing” lurks the powerful and undercutting normative message “Many people are doing this.” Only by aligning descriptive norms (what people typically do) with injunctive norms (what people typically approve or disapprove) can one optimize the power of normative appeals. Communicators who fail to recognize the distinction between these two types of norms imperil their persuasive efforts.

scholarly journals Sustainable food choice motives: The development and cross-country validation of the Sustainable Food Choice Questionnaire (SUS-FCQ)

2021 ◽  
pp. 104267
Author(s):  
Muriel C.D. Verain ◽  
Harriette M. Snoek ◽  
Marleen C. Onwezen ◽  
Machiel J. Reinders ◽  
Emily P. Bouwman
Keyword(s):  
Food Choice ◽  
Sustainable Food ◽  
Cross Country ◽  
Food Choice Motives

scholarly journals Do Europeans consider sustainability when making food choices? A survey of Polish city-dwellers

2019 ◽  
pp. 1-10 ◽  
Author(s):  
Krystyna Rejman ◽  
Joanna Kaczorowska ◽  
Ewa Halicka ◽  
Wacław Laskowski
Keyword(s):  
Food Choice ◽  
Food Policy ◽  
Sustainable Consumption ◽  
Food Choices ◽  
Computer Assisted ◽  
Special Focus ◽  
Random Group ◽  
Sustainable Food ◽  
Sustainable Diet ◽  
Quota Sampling

AbstractObjectiveTo obtain a better insight into the conceptualization of sustainable consumption among consumers with special focus on food choice determinants. Previous studies show that people present positive attitude towards sustainable diet while their everyday food choices do not follow sustainable diet rules.DesignA structured questionnaire was designed and data were collected via computer-assisted telephone interview among a random group (n 600) of city-dwellers. Quota sampling was used in proportion to the city population. Cluster analysis (k-means method) was applied to identify consumer segments according to the determinants of food choices. Consumer segments were identified using one-way ANOVA with post hoc Duncan comparison of mean scores and cross-tabulation with χ 2. The Friedman test was applied to identify enablers and barriers of sustainable food choices.SettingCities in Mazovia, the best developed, central region of Poland.ParticipantsAdults (21–70 years old).ResultsConsumers are not familiar with the concept of sustainability and are not able to define it adequately. Only 6 % of the studied population indicated that sustainable consumption is connected with nutrition which has possibly less impact on the environment. Three segments of consumers were distinguished regarding their attitude to food choice determinants adequate to sustainable diet: Non-Adopters (17 %), Emergents (32 %), Adopters (51 %). Desire to improve health by decreasing body weight was the main driver for sustainable food choices, while prices were the main limitation.ConclusionsKnowledge dissemination on sustainability issues is needed to empower consumers to make more sustainable food choices and to make public health and food policy measures more effective.

scholarly journals P3 Community Opportunity in New Jersey: The Role of Food Choice, Farm Viability, and Local Economy in a Sustainable Food Future

2020 ◽  
Vol 52 (7) ◽  
pp. S16-S17
Author(s):  
Lauren B. Errickson ◽  
Ethan D. Schoolman ◽  
Virginia Quick ◽  
Anthony Capece ◽  
Graham E. Bastian ◽  
...  
Keyword(s):  
New Jersey ◽  
Food Choice ◽  
Local Economy ◽  
Sustainable Food

scholarly journals Social norms of corruption in the field: social nudges on posters can help to reduce bribery

2019 ◽  
pp. 1-28 ◽  
Author(s):  
NILS C. KÖBIS ◽  
MARLEEN TROOST ◽  
CYRIL O. BRANDT ◽  
IVAN SORAPERRA
Keyword(s):  
General Population ◽  
Collective Action ◽  
Social Norms ◽  
Field Study ◽  
South African ◽  
Descriptive Norms ◽  
The World ◽  
Societal Challenge

Abstract Corruption in the form of bribery continues to be a major societal challenge around the world. The current lab-in-the-field study tested whether dynamic descriptive norms messages on posters can help to reduce bribery. Before, during and after placing posters throughout a medium-sized South African town, incentivized measures of social norms and bribery were assessed in a mobile lab. A total of 311 participants stemming from the general population took part. In line with the pre-registered predictions, the results reveal that people: (1) perceive bribery to be less common; and (b) engage in bribery in a corruption game less frequently when the posters were displayed. The discussion outlines how social norms nudging campaigns can be leveraged to spur collective action against corruption.

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

scholarly journals Association between sustainable food choice motives during purchasing and dietary patterns in French adults

2015 ◽  
Vol 74 (OCE5) ◽  
Author(s):  
B. Allès ◽  
S. Péneau ◽  
E. Kesse-Guyot ◽  
J. Baudry ◽  
S. Hercberg ◽  
...  
Keyword(s):  
Dietary Patterns ◽  
Food Choice ◽  
Sustainable Food ◽  
Food Choice Motives

Do social norms affect intended food choice?

2009 ◽  
Vol 49 (2-3) ◽  
pp. 190-193 ◽  
Author(s):  
H. Croker ◽  
K.L. Whitaker ◽  
L. Cooke ◽  
J. Wardle
Keyword(s):  
Social Norms ◽  
Food Choice

scholarly journals 'Welcome' Changes? Descriptive and Injunctive Norms in a Wikipedia Sub-Community

2018 ◽  
Author(s):  
Jonathan T. Morgan ◽  
Anna Filippova
Keyword(s):  
Social Norms ◽  
Future Research ◽  
Injunctive Norms ◽  
Normative Influence ◽  
Descriptive Norms ◽  
Online Groups ◽  
Open Collaboration ◽  
Sustainability Research ◽  
Focus Theory

Open online communities rely on social norms for behavior regulation, group cohesion, and sustainability. Research on the role of social norms online has mainly focused on one source of influence at a time, making it difficult to separate different normative influences and understand their interactions. In this study, we use the Focus Theory to examine interactions between several sources of normative influence in a Wikipedia sub-community: local descriptive norms, local injunctive norms, and norms imported from similar sub- communities. We find that exposure to injunctive norms has a stronger effect than descriptive norms, that the likelihood of performing a behavior is higher when both injunctive and descriptive norms are congruent, and that conflicting social norms may negatively impact pro-normative behavior. We contextualize these findings through member interviews, and discuss their implications for both future research on normative influence in online groups and the design of systems that support open collaboration.

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