Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity

2021 ◽  
Vol 61 ◽  
pp. 102589
Author(s):  
Sujo Thomas ◽  
Ashwin Jadeja
Keyword(s):  
Consumer Trust ◽  
Moderating Role

scholarly journals Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin

2021 ◽  
Vol 13 (2) ◽  
pp. 12
Author(s):  
Bomi Lee ◽  
Michelle Childs
Keyword(s):  
International Market ◽  
Purchase Behavior ◽  
Consumer Trust ◽  
Growth Opportunities ◽  
The Impact ◽  
Moderating Role

Cosmetic brands typically seek growth opportunities and advertising in the international market. The objectives of this study are to test the differences in consumers’ trust responses based on advertising factors, the moderating role of ad appeal in this relationship, and the subsequent impact on consumers’ purchase behavior. Results show that Asian models are considered more trustworthy than Caucasian models in cosmetic advertisements; however, a US brand is considered more trustworthy when compared with an Asian brand. The impact of model ethnicity and brand origin on advertising trust differs based on levels of ad appeal.

scholarly journals Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

2012 ◽  
Vol 112 (3) ◽  
pp. 397-415 ◽  
Author(s):  
Leonidas C. Leonidou ◽  
Olga Kvasova ◽  
Constantinos N. Leonidou ◽  
Simos Chari
Keyword(s):  
Consumer Trust ◽  
Cultural Characteristics ◽  
Moderating Role

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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