Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis

2022 ◽  
Vol 64 ◽  
pp. 102789
Author(s):  
Seth Ampadu ◽  
Yuanchun Jiang ◽  
Emmanuel Debrah ◽  
Collins Opoku Antwi ◽  
Eric Amankwa ◽  
...  
Keyword(s):  
Product Quality ◽  
Mediation Analysis ◽  
Impulse Buying

scholarly journals Pengaruh Kualitas Produk, Impulse Buying dan Electronic Word of Mouth (EWOM) terhadap Keputusan Pembelian pada Produk Smartphone Merek Oppo di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 233-247
Author(s):  
I Kadek Rupayana ◽  
I Wayan Suartina ◽  
IA Mashyuni
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Impulse Buying ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Analysis Technique

The purchase decision is the final stage that determines the viability of a product, because when the consumer has decided, it means the product was purchased by the consumer. The purpose of this study was to determine the effect of product quality, impulse buying, and electronic word of mouth on purchasing decisions for OPPO brand smartphone products in Denpasar. The sample in this study were 135 respondents with the sampling technique used was purposive sampling. The data analysis technique used is multiple linear regression. The results of the analysis show that each of the independent variables, namely the effect of product quality, impulse buying, and electronic word of mouth parisally and simultaneously has a positive and significant effect on purchasing decisions for OPPO brand smartphone products in Denpasar.

scholarly journals Green Strategy Effect on Financial and Environmental Performance: A Mediation Analysis of Product Quality

2021 ◽  
Vol 13 (4) ◽  
pp. 2115
Author(s):  
Akintunde Olayeni ◽  
Anastasia Ogbo ◽  
Henry Okwo ◽  
Benjamin Chukwu ◽  
Chuka Ifediora ◽  
...  
Keyword(s):  
Financial Performance ◽  
Product Quality ◽  
Direct Effect ◽  
Mediation Analysis ◽  
Environmental Performance ◽  
Developing Economies ◽  
Total Effect ◽  
Mediation Model ◽  
Green Strategy

The dilemma of firms in developing economies was the crux of this study. In probing whether the adoption of organization-wide green strategy would enhance the product quality and the firm’s financial lifeline, while also improving the environment, we developed a mediation model. The specific objectives were to ascertain the direct effect of green strategy on both environmental and financial performance and its total effect on both environmental and financial performance through product quality. With data collated and analyzed from 648 respondents, using the Hayes mediation approach, results show that while environmental performance is strongly predicted by green strategy and product quality (as a mediator), financial performance is also positively predicted, but by a smaller effect. The import of the findings of this study is that the adoption of green strategy mediated by product quality improves both environmental and financial performance, implying that firms can remain financially viable while adopting product-focused green strategy.

Imagery and Memory As Substantive Validation of Mediation Analysis

2014 ◽  
Author(s):  
David P. MacKinnon ◽  
Ingrid C. Wurpts ◽  
Matthew J. Valente
Keyword(s):  
Mediation Analysis

Consideration of Future Consequences and Self-Control: A Mediation Analysis

2006 ◽  
Author(s):  
Daniel P. Balliet ◽  
Lindsey Niuman ◽  
Heather Ireton ◽  
Jeff Joireman
Keyword(s):  
Mediation Analysis ◽  
Self Control ◽  
Consideration Of Future Consequences ◽  
Future Consequences
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