Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Purchase Intention in Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Effect of Attitude Mediating Subjective Norm, Perceived Behaviour Control, and Perceived Ease of Use on Online Purchase Intention Fashion Product Category

This study aims to analyze the role of the Attitude variable in mediating Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use on Online Purchase Intention for the fashion product category. The population of this study is people located in the Greater Jakarta area who have never shopped for fashion products online, with a total sample of 200 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study found that Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use had a positive and significant effect on Attitude. Attitude has a positive and significant effect on Online Purchase Intention of fashion products. Subjective Norm and Perceived Ease of Use have a positive and significant effect on Online Purchase Intention of fashion products. However, Perceived Behavior Control does not affect the Online Purchase Intention of fashion products. The implications of this research are discussed further in the article.

THE EFFECT of PROMOTION on IMPULSIVE BUYING with LIFESTYLE as a MODERATION VARIABLE on FASHION PRODUCTS in ONLINE SHOP SHOPEE

The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 respondents. The data collection method used is the observation method and the questionnaire method. Analysis of the data used is a multiple linear regression analysis with moderating variables using the SPSS program. The results of the study prove that promotion has a direct effect on impulse buying and it is not proven that people with a high lifestyle are more likely to make impulsive purchases.

THE EFFECT of PROMOTION on IMPULSIVE BUYING with LIFESTYLE as a MODERATION VARIABLE on FASHION PRODUCTS in ONLINE SHOP SHOPEE

The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 respondents. The data collection method used is the observation method and the questionnaire method. Analysis of the data used is a multiple linear regression analysis with moderating variables using the SPSS program. The results of the study prove that promotion has a direct effect on impulse buying and it is not proven that people with a high lifestyle are more likely to make impulsive purchases.

MONO PRINTING ON CONTEMPORARY WESTERN WEARS

English - Mono printing is the first printing technique used by younger people in Western countries to create a new surface for painting with the natural colors available and now to create textures on clothing as well. It has no history in India. The present research aims to gather more information about this printing technology and explore its future in the Indian modern fashion market. For this a collection of contemporary western casualwear was designed and developed. The responses of 100 adolescent girls as respondents were collected and analyzed for the awareness of this art form and its viability in the fashion market. The study revealed that the majority of the sample group were unaware of this printing technique, but found the design and application of this technology to be highly aesthetic in the quality garments developed. There is a good market potential for the fashion products made by this technology of printing. Hindi - मोनो प्रिंटिंग प्रथम प्रिंटिंग तकनीक है, जो पश्चिमी देषों में कम उम्र के लोगों द्वारा उपलब्ध प्राकृतिक रंगों के साथ पेंटिग के लिए नए प्रकार की सतह बनाने और अब कपड़ों पर भी बनावट बनाने के लिए उपयोग की जाती है। भारत में इसका कोई इतिहास नहीं है। वर्तमान अनुसंधान का उद्देश्य इस प्रिंटिंग तकनीक के बारे में अधिक जानकारी एकत्रित करना और भारतीय आधुनिक फैशन बाजार में इसके भविष्य का पता लगाना है। इस के लिए समकालिक पश्चिमी कैजुअलवियर परिधानों का संग्रह डिजाइन और विकसित किया गया। उत्तरदाताओं के रूप में १०० किशोरियों कीे प्रतिक्रियाओं को एकत्र कर उनमें इस कला की जागरूकता और फैशन बाजार में व्यवहार्यता का विश्लेषण किया गया । अध्ययन से पता चला है कि, सेम्पल समूह में अधिकांष प्रिंटिंग की इस तकनीक से अनभिज्ञ है, लेकिन विकसित गुणवत्तापूर्ण परिधानों की डिजाइन और उनपर इस तकनीक का उपयोग को उन्होंने अत्यधिक सौंदर्यात्मक पाया । प्रिंटिंग की इस तकनीक से तैयार फैशन उत्पादों के लिए बाजार में अच्छी संभावनाएं हैं।

Three-Dimensional Printing Fashion Product Design with Emotional Durability Based on Korean Aesthetics

Given the potentially significant environmental impacts of fashion design, various design approaches are required to extend product lifespan. Digital design methods may play an essential role in reducing the environmental impact of products and production processes. In addition, a design approach inspired by nature, where humans have long lived, is valid for sustainable design innovation. The purpose of this study is to examine the aesthetics of Koreans, who prefer nature, and to find a sustainable fashion design approach by using it as a knowledge database. In this study, a parametric design methodology that can reflect knowledge-based data in the process of producing 3D printing sustainable fashion products, considering the emotional durability of consumers, was used. The study results are as follows. From the aesthetic point of view of Korea, sustainable design characteristics represent unique Korean folk art, resilience to nature, and simplicity that resembles nature. The properties of the form represented to “forms resembling nature”, “changeable forms”, “organic forms”, and “minimal forms”. Materials were “nature inspired textures”, “rustic natural materials”, and “regional materials”. Colors were “the colors of nature” and “indigenous colors”. The parametric controls variables used for 3D printing the fashion products were size, assembly style, and sustainable material. These control parameters were used to create designs according to the individual taste of users. In the 3D printing fashion product design process, pieces were printed in different shapes and sizes by controlling the parameters to create designs according to users’ tastes and Korean aesthetics. It was determined that this process could extend the lifespan of products, and that it is possible to modify sustainable fashion products according to personal taste by adjusting numerical values and extracting visual images based on knowledge of art and culture.

The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable

The objective of this study is to analyze the significance of the impact of the need for uniqueness on prices of online fashion products and impulsive buying of generations Y and Z. The research method used was causal quantitative. Data was collected through an online survey and analyzed using SEM-PLS through the SmartPLS application. The research sample is consumers who make unplanned purchases of online fashion products in one year. The findings show that the need for uniqueness has a significant positive impact on direct impulse buying and a significant positive impact on indirect impulse buying through price. Although the indirect impact is significant, the price of online fashion products does not mediate fully but partially. Generation Y and Z in Indonesia are not price sensitive. They are tolerant of the prices of original, unique, and rare fashion products in an effort to fulfill the need for uniqueness. This condition in turn triggers impulsive buying.

A Comparative Study of Virtual Footwear Try-on Applications in Virtual and Augmented Reality

Virtual try-on technology (VTO) in virtual reality (VR) and augmented reality (AR) has been developed for years to create novel shopping experiences for users by allowing them to virtually wear fashion products. Compared to garments or facial accessories, fewer studies have focused on virtual footwear try-on, regardless of user study or technical development. Thus, it is necessary to examine the effectiveness of existing VTO applications on the user's affective responses. In this study, we compared the user experience of three different footwear try-on methods (real, VR, and AR) with both physiological and psychological measures. Subjects conducted a try-on experiment on different pairs of sneakers. Each subject's gaze trajectory was recorded using an eye tracker and analyzed to show his/her visual attention in each method. Afterward, the subjects completed questionnaires to assess the sense of presence, usability, and the user experience score for the try-on processes, and subsequently attended a think-aloud procedure to express their thoughts. The analysis results of the collected data showed that the user experience produced by the VR and AR try-on is not comparable to that of the real environment. The results also revealed factors that negatively affect the quality of the user's interaction with the processes. These findings may provide insights into further improvements in VTO technology.