The purpose of the study was to see the role of imagery in the development of emotion control, daydream, positive or negative effect. Total 90 subjects (45 males and 45 females) of age group 18-23 years were randomly selected. Males were selected from Amity College and females were taken from the residential students residing in Bansthali Vidyapith. On the basis of median split, the sample was categorized into two groups: ‘high imagery’ and ‘low imagery’. Besides age, education level was controlled up to an extent so that the sample was homogeneous in these aspects. Care was taken to select only those participants who do not have a significantly unhealthy sleep routine and who were not using prescription medication. Informed consent was obtained prior to the study. The Positive and negative affect scale (PANAS), Emotional Control Questionnaire ECQ, Daydreaming Scale of the Imagine Process Inventory (IPI) and The Vividness of Visual Imagery Questionnaire (VVIQ) was employed as a questionnaire. To see the effect of imagery and gender on day dreaming, emotional control, positive Affect and negative Affect, two way ANOVA and descriptive statistics were employed and found significant effect of visual imagery and gender on day dreaming, and insignificant effects on emotional control, positive Affect and negative Affect at 0.05 level of significance.