scholarly journals A Systematic Approach to Coupling Disposal of Product Family Design (Part 2): Case Study

Procedia CIRP ◽  
2016 ◽  
Vol 53 ◽  
pp. 29-34
Author(s):  
Xianfu Cheng ◽  
Haoyang Qiu ◽  
Renbin Xiao
Keyword(s):  
Systematic Approach ◽  
Product Family ◽  
Product Family Design

A Market-Based Design Strategy for a Universal Product Family

2012 ◽  
Vol 134 (11) ◽  
Author(s):  
Seung Ki Moon ◽  
Daniel A. McAdams
Keyword(s):  
Mass Customization ◽  
Universal Design ◽  
Product Family ◽  
Cost Effective ◽  
Differentiated Products ◽  
Product Family Design ◽  
Design Strategies ◽  
Market Segments ◽  
Light Duty

Companies that generate a variety of products and services are creating, and increasing research on, mass-customized products in order to satisfy customers’ specific needs. Currently, the majority of effort is focused on consumers who are without disabilities. The research presented here is motivated by the need to provide a basis of product design methods for users with some disability—often called universal design (UD). Product family design is a way to achieve cost-effective mass customization by allowing highly differentiated products serving distinct market segments to be developed from a common platform. By extending concepts from product family design and mass customization to universal design, we propose a method for developing and evaluating a universal product family within uncertain market environments. We will model design strategies for a universal product family as a market economy where product family platform configurations are generated through market segments based on a product platform and customers’ preferences. A coalitional game is employed to evaluate which design strategies provide more benefit when included in the platform based on the marginal profit contribution of each strategy. To demonstrate an implementation of the proposed method, we use a case study involving a family of light-duty trucks.

A Process Model and Data Mining to Support Designing Families of Services

2007 ◽  
Author(s):  
Seung Ki Moon ◽  
Timothy W. Simpson ◽  
Soundar R. T. Kumara
Keyword(s):  
Data Mining ◽  
Process Model ◽  
Process Analysis ◽  
Product Family ◽  
Cost Effective ◽  
Service Development ◽  
Product Family Design ◽  
New Service Development ◽  
Recent Trends

Product family design is a cost-effective way to achieve mass customization by allowing highly differentiated products to be developed from a common platform while targeting individual products to distinct market segments. Recent trends seek to apply and extend principles from product family design to new service development. In this paper, we extend concepts from platform-based product family design to create a novel methodology for module-based service family design. The new methodology helps identify a service platform along with variant and unique modules in a service family by integrating service-based process analysis, ontologies, and data mining. A function-process matrix and a service process model are investigated to define the relationships between the service functions and the service processes offered as part of a service. An ontology is used to represent the relationships between functional hierarchies in a service. Fuzzy clustering is employed to partition service processes into subsets for identifying modules in a given service family. The clustering result identifies the platform and its modules using a platform level membership function. We apply the proposed methodology to determine a new platform using a case study involving a family of banking services.

Strategic Decisions in the Early Stages of Product Family Design

2001 ◽  
Author(s):  
Jonathan R. A. Maier ◽  
Georges M. Fadel
Keyword(s):  
Product Family ◽  
Product Family Design ◽  
Design Strategies ◽  
Strategic Decisions ◽  
Product Introduction ◽  
Single Product ◽  
Product Families ◽  
Different Types ◽  
Formal Design

Abstract The realization that designing products in families can and does have significant technological and economic advantages over traditional single product design has motivated increasing interest in recent years in formal design tools and methodologies for product family design. However, currently there is no guidance for designers in the first key strategic decisions of product family design, in particular determining the type of product family to design. Hence in this paper, first a taxonomy of different types of product families is presented which consists of seven types of product families, categorized based on number of products and time of product introduction. Next a methodology is introduced to aid designers in determining which type of product family is appropriate, based upon early knowledge about the nature of the intended product(s) and their intended market(s). From this information it also follows both which manufacturing paradigm and which fundamental design strategies are appropriate for the product family. Finally the proposed methodology is illustrated through a case study examining a family of whitewater kayaks.

Perceived feature utility-based product family design: a mobile phone case study

2012 ◽  
Vol 24 (5) ◽  
pp. 935-949 ◽  
Author(s):  
Gül E. Okudan ◽  
Ming-Chuan Chiu ◽  
Tae-Hyun Kim
Keyword(s):  
Mobile Phone ◽  
Product Family ◽  
Product Family Design

Optimal Design of Product Family Throughout Commonalization, Customization and Lineup Arrangement

2008 ◽  
Author(s):  
Kikuo Fujita ◽  
Ryota Akai
Keyword(s):  
Optimal Design ◽  
Design Problem ◽  
Product Family ◽  
Feasible Region ◽  
Product Family Design ◽  
Active Set ◽  
Active Set Strategy ◽  
Design Variables ◽  
Design Paradigm

Product family design is a framework for effectively and efficiently meeting with spread customers’ needs by sharing components or modules across a series of products. This paper systematizes product family design toward its extension to throughout consideration of commonalization, customization and lineup arrangement under the optimal design paradigm. That is, commonalization is viewed as the operation that restricts the feasible region by fixing a set of design variables related to commonalized components or modules against later customization and final lineup offered to customers. Customization is viewed as the operation that arranges lineup by adjusting another set of design variables related to reserved freedom for customers’ needs. Their mutual and bi-directional relationships must be a matter of optimal design. This paper discusses the mathematical fundamentals of optimal product family design throughout commonalization, customization and lineup arrangement under active set strategy, and demonstrates a case study with a design problem of centrifugal compressors for showing the meaning of throughout optimal design.

Universal Product Family Design Valuation in an Uncertain Market Environment

2010 ◽  
Author(s):  
Seung Ki Moon ◽  
Daniel A. McAdams
Keyword(s):  
Mass Customization ◽  
Universal Design ◽  
Product Family ◽  
Product Family Design ◽  
Design Strategies ◽  
Financial Model ◽  
Proposed Model ◽  
Perform Sensitivity Analysis ◽  
Market Trends

Strategic adaptability is essential in capitalizing on future investment opportunities and responding properly to market trends in an uncertain environment. Customized products or services are an important source of revenue for many companies, particularly those working with in a mass customization environment where customer satisfaction is of paramount important. In this paper, we extend methods from mass customization and product family design to create specific methods for universal product family design. The objective of this research is to propose a valuation financial model to facilitate universal design strategies that will maximize the expected profit under uncertain constrains. Real options analysis is applied to estimate the valuation of options related to introducing new modules as a platform in a universal product family. We use customers’ preferences based on performance utilities for universal design to reflect demand and demographic trends. To demonstrate implementation of the proposed model, we use a case study involving a family of light-duty trucks. We perform sensitivity analysis to investigate the behavior of the estimated option value against chaining system parameters.

Research on the Design and Extraction of Vehicle Brand Form Gene

2013 ◽  
Vol 483 ◽  
pp. 497-501
Author(s):  
Xiao Li Chen ◽  
Xiang Li
Keyword(s):  
Product Family ◽  
Essential Elements ◽  
Product Diversification ◽  
Design Concept ◽  
Brand Value ◽  
Design Features ◽  
Modern Enterprise

Product family is a series of products with similar characteristics. It is a strategy used by modern enterprise to achieve product diversification with limited development, manufacturing and service. Product DNA is the design commonality of enterprises product family, it is distinctive and aesthetic by reflecting the company's brand value and design concept, in addition ,it include some essential elements such as form, color, material and composition. This paper introduces the methods of drawing product DNA and analysing the relevance of design features to brand style by case study.

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