The Application of Public Relations in Modern Enterprise Management

With the development of global economy and society, public relations, as a new management discipline, is more and more applied to enterprise management. At the same time, the definition of public relations in the development process has always been different, each definition explains the characteristics of public relations from different aspects. Therefore, it is particularly important to discuss the role of public relations in enterprise management. Combined with the actual case analysis, public relations in enterprise management can not only build a good image for enterprises, can help enterprises deal with the crisis through difficulties, but also can coordinate the relationship between enterprises and the public.with the development and progress of modern enterprises, public relations is no longer an activity mode of external publicity, but an indispensable management mode in the process of continuous development of enterprises. The scientific management of public relations can not only create a successful brand for the enterprise, but also pave the way for the scientific management within the enterprise, and reasonably regulate the relationship between the enterprise and the outside society, as well as the relationship between the enterprise employees. This paper discusses the application of public relations in enterprise management.

Enterprise Security

As we increasingly depend on technology, cyber threats and vulnerabilities are creating trust issues for businesses and enterprises, and cybersecurity is being considered as the number one threat to the global economy over the next 5-10 years. In this chapter, the authors explain this phenomenon by first describing the changing cyber ecosystem due to extreme digitalization and then its ramifications that are plainly visible in the latest trends in cyber-attacks. In the process, they arrive at five key implications that any modern enterprise needs to be cognizant of and discuss eight emerging measures that may help address consequences of those implications substantially. It is hoped that these measures will play a critical role in making enterprise security more proactive, cognitive, automated, connected, invisible, and risk aware.

Human Resource Information System Adoption and Implementation Factors

In the modern era, human resource management is accompanied by the information system which is instrumental in managing human resource processes. In the current competitive and challenging environment, organizational success depends on its effective and efficient human resource. Human resource along with IT professionals can create an environment in an organization for successful adoption of human resource information systems. While considering it as a key factor in modern enterprise management, its burgeoning interest has led to the foundation of this article. The study is to delve deep into the literature and to explore the factors responsible for human resource information system adoption and to identify the barriers in its implementation and to provide suggestions to overcome these barriers. The findings reveal that the factors of human resource information system mentioned in literature are important. These factors should be taken into consideration while adopting Human Resource Information System by integrating Technology-Organization-Environment (TOE) framework with Human-Organization-Technology (HOT) framework.

BUDGETING AND PRICING AT THE ENTERPRISE

The article is devoted to the research analysis of the current patterns of development of the budgeting and planning system at the enterprise. One of the effective methods of enterprise management is budgeting, as an integral part of planning. The paper analyzed budgeting, a process that exists in almost every enterprise. The budgeting process is structured and the aspects involved in this system are identified. In conclusion, it was concluded that the main goal of a modern enterprise is not only profit generation, but also sustainable development. Correct management decisions, which should be based on budgeting and pricing, can enhance these processes

Innovative development of the management potential at a modern enterprise

The development of the national economy and its components in modern conditions is increasingly dependent on technological shifts based on innovation. The ability to form and effectively use potential is becoming a decisive factor in enhancing the competitiveness and development of enterprises. The development of managerial capacity will allow enterprises to adapt quickly to new environmental conditions and make effective management decisions. With the transformation of the economic system towards social orientation, there is a transition from outdated forms of enterprise potential management to a new vision of the quality of management potential. Basic approaches to assessing the quality of management potential in its innovative development were formed. The main features of the innovative development of managerial potential were identified. The main features of the development of innovative management potential were determined. A basic structure for management potential innovative development measures was proposed, which regulates that a company’s policy in the field of improving the efficiency of management capacity is a subordinate element of the general strategy of an enterprise, but at the same time it is necessary to monitor the balance between economic performance and social justice.

ACTUAL PROBLEMS OF ACCOUNTING EXPENDITURES FOR THE OUTPUT OF PRODUCTS

At present stage of the market economy development, characterized by decrease in its growth rate and increasing competition, it becomes urgent to search for new ways to increase the competitiveness of Russian companies. One of the more reliable ways to increase it is to reduce the cost of production, which characterizes the efficiency of products manufacturing at a particular enterprise. Effective management of the manufacturing process at an enterprise depends on how well cost accounting and output cost determination are organized and how timely the information about expenditures is received by persons making long-term and short-term management decisions. The article deals with the issues of accounting for expenditures on manufacturing work at an enterprise, directions for improving cost accounting. In the course of the study, it is revealed that the modern system of accounting for production expenditures faces a number of problems. One of them is the lack of a unified approach to determining the method of accounting for production expenditures in a modern enterprise. In addition, such a problem as control over operating expenditures has been identified due to insufficient organization of expenditures accounting at the place of their occurrence, as well as by the center of financial responsibility and product varieties. The problem of different levels in information technology development at specific enterprises is also considered, which is considered to be a deterrent to the introduction of more advanced expenditures accounting methods. New opportunities in automation of the accounting system for production expenditures are disclosed and new directions are proposed in projects for implementing operational production cost accounting systems. The results can be used for scientific and practical activities related to research in the field of accounting, financial and managerial accounting. The authors make a conclusion on the need to improve the accounting of production expenses, which is dictated by such market factors as competition, pricing, assortment policy, expediency of investments, etc.

Value Orientation and Strategy Analysis of Financial Management of Modern Enterprises

Financial management serves as an important part of modern enterprise management, which plays an important role in improving capital strength of enterprise, improving resource allocation and comprehensive benefits of enterprise. In view of the importance of financial management, enterprises should clarify the value orientation of financial management, optimize the choice of financial management strategies to improve the efficiency and effect of financial management. This paper initially and systematically introduces the scientific connotation of modern enterprise financial management, expounding the value orientation of modern enterprise financial management, and finally the effective strategies of modern enterprise financial management is analyzed in order to help enterprises better carry out financial management activities.

Application of Data Mining in the Evaluation of Enterprise Lean Management Effect

In order to improve the effect of enterprise lean management, this study proposes a lean data mining algorithm based on the characteristics of lean data in enterprise management. This study connects data mining and lean production to study the data of enterprise management operation, proposes an intelligent data processing model suitable for modern enterprise management, and constructs the model function module in combination with the enterprise operation management process. Moreover, this study constructs an evaluation system for the effect of enterprise lean management based on data mining. The system provides a human-computer interaction interface, and operators can use various functions and services provided by the system through a visual interface. Through experimental research, it can be known that the enterprise lean effect evaluation system based on data mining proposed in this study can play an important role in enterprise lean management.

. Information Architecture of a Modern Enterprise in the Period of General Digitalization of the Economy

In modern conditions of digitalization of the economy, the information acquires the same value for the activity of the enterprise, as well as finances, marketing, potential, production. This means that information is being transformed into a certain type of production resource and integrated with the business strategy. Based on the critical analysis of theoretical material, as well as the use of practical developments, the role of creating a quality information architecture in a competitive enterprise is determined. The method of developing the information architecture of the enterprise is presented. The variant of the decision of a problem of the enterprise concerning the correctness of the information on information and technological support of business and strategies of its further development in the form of development and construction of the architecture of the information of the enterprise which provides interrelation of strategic purposes and tasks of the enterprise, business processes and technologies is offered.