This paper proposes a cognitive-behavioral approach to behavior therapy as an alternative to the counterconditioning model presently in vogue. The key terms in this model are cognitive appraisal, threat, counterharm resources, behavioral coping action tendencies, situational constraints, internalized values and affects. The approach based on R. Lazarus' theorizing is briefly described, personalistic broad-spectrum behavior therapy techniques are classified according to this model and an outline is presented to demonstrate the value of the cognitive-behavioral approach in conceptualizing the development and change of maladaptive behavior.