Health disparities and direct-to-consumer advertising of pharmaceutical products

2008 ◽  
pp. 71-94 ◽  
Author(s):  
Rosemary J. Avery ◽  
Donald Kenkel ◽  
Dean R. Lillard ◽  
Alan Mathios ◽  
Hua Wang
Keyword(s):  
Health Disparities ◽  
Pharmaceutical Products ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising

Direct-to-Consumer Prescription Drug Advertising

1999 ◽  
Vol 25 (1) ◽  
pp. 149-167
Author(s):  
Tamar V. Terzian
Keyword(s):  
Prescription Drug ◽  
Drug Administration ◽  
Food And Drug Administration ◽  
Pharmaceutical Products ◽  
Drug Advertising ◽  
Direct To Consumer ◽  
Prescription Drug Advertising ◽  
Adequate Provision ◽  
Package Labeling ◽  
Made In

The Food and Drug Administration (FDA) regulates the promotion of pharmaceutical products. The FDA's regulations issued under the Food, Drug and Cosmetic Act (FDCA) require that prescription drug broadcast advertisements include the following: (1) a major statement of the product's risks in at least the audio part of the advertisement; and (2) that an adequate provision for the dissemination of the approved package labeling be made “in connection with the broadcast presentation,” if the brief summary is not also part of the advertisement. Under the FDCA, the brief summary provides information concerning the major risks of the drug.

Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and Research

2009 ◽  
Vol 26 (4) ◽  
pp. 251-258 ◽  
Author(s):  
Lawrence S. Silver ◽  
Robert E. Stevens ◽  
David Loudon
Keyword(s):  
Direct To Consumer ◽  
Direct To Consumer Advertising

scholarly journals Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall

2014 ◽  
Vol 120 ◽  
pp. 1-11 ◽  
Author(s):  
Amie C. O'Donoghue ◽  
Pamela A. Williams ◽  
Helen W. Sullivan ◽  
Vanessa Boudewyns ◽  
Claudia Squire ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Consumer Perceptions ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising
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