The fraction of deinked pulp for coated paper production is continually increasing, with some mills using 100% deinked pulp for the base paper. The brightness of the coated paper made from deinked pulp may be reached through a combination of more or less extensive deinking, compensated by appropriate coating, to optimize costs overall. The authors proposed general optimization methods combined with Kubelka-Munk multilayer calculations to find the most economical combination of deinking and coating process that would produce a coated paper made from DIP, at a given target brightness, while maintaining mechanical properties.