Let’s Clean Up and Bring Some Order Here! Moral Regulation of Markets in Yaoundé, Cameroon

Business Ethics Quarterly ◽

10.1017/beq.2021.14 ◽

2021 ◽

pp. 1-33

Author(s):

Aurélie Toivonen ◽

Ignasi Martí

Keyword(s):

Ethnographic Study ◽

Personal History ◽

Family Interactions ◽

Moral Regulation ◽

Civic Duty ◽

Situated Practice

This study examines activities and processes through which projects of moral regulation are implemented as well as lived, transformed, and resisted by their targeted actors. Our ethnographic study focuses on discourses and practices of civic duty for orderly and hygienic conduct in the rehabilitation of marketplaces in Yaoundé, Cameroon. By drawing on the inhabited institutions approach and the literature on ethics as practice, our analysis extends research on moral work to put forward a perspective on moral regulation as a situated practice. We show how moral work is built on individual reflections but is simultaneously negotiated through actors’ relationships, that is, responsibilities to family, interactions within the community, and personal history.

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Insider Perspectives or Stealing the Words out of Women's Mouths: Interpretation in the Research Process

Feminist Review ◽

10.1057/fr.1996.17 ◽

1996 ◽

Vol 53 (1) ◽

pp. 57-73 ◽

Cited By ~ 44

Author(s):

Diane Reay

Keyword(s):

Data Analysis ◽

Social Class ◽

Middle Class ◽

Research Process ◽

Ethnographic Study ◽

Personal History ◽

Primary Schooling ◽

Class Differences ◽

Class Background ◽

Dividing Line

This article examines the ways in which social class differences between the researcher and female respondents affect data analysis. I elaborate the ways in which my class background, just as much as my gender, affects all stages of the research process from theoretical starting points to conclusions. The influences of reflexivity, power and ‘truth’ on the interpretative process are developed by drawing on fieldnotes and interviews from an ethnographic study of women's involvement in their children's primary schooling. Complexities of social class are explored both in relation to myself as the researcher and to how the women saw themselves. I argue that there is a thin dividing line between the understandings which similar experiences of respondents bring to the research process and the element of exploitation implicit in mixing up one's own personal history with those of women whose experience of the same class is very different. Identification can result in a denial of the power feminist researchers exercise in the selection and interpretation of data. However, researchers are similarly powerful in relation to women from very different class backgrounds to their own, and I attempt to draw out problematic issues around power and ‘truth’ in relation to the middle-class women whom I interviewed. I conclude by reiterating that, from where I am socially positioned, certain aspects of the data are much more prominent than others and as a consequence interpretation remains an imperfect and incomplete process.

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Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape

Journal of Macromarketing ◽

10.1177/0276146720939170 ◽

2020 ◽

Vol 40 (4) ◽

pp. 492-509 ◽

Cited By ~ 1

Author(s):

Delphine Godefroit-Winkel ◽

Lisa Peñaloza

Keyword(s):

Social Class ◽

Social Relations ◽

Social Systems ◽

Ethnographic Study ◽

Family Interactions ◽

Men And Women ◽

Key Competencies ◽

Moroccan Women ◽

Favorable Conditions ◽

Insight Into

This study bridges CCT and macromarketing perspectives in carrying out an ethnographic study examining how Moroccan women empower themselves in shopping in the supermarket. Our three-year ethnographic study in Casablanca among women and men illuminates the ways in which women develop new capabilities and alter social relations with family members, friends, store employees and customers. In turn, the interplay of women’s competencies, their interactions with men and women, and their socio-demographics of age and social class, together with supermarket characteristics, provide favorable conditions for the women to empower themselves. As women gain confidence to demonstrate their competencies and manifest their desires in leveraging their traditional nurturing roles and taking on tasks previously in the domain of men, they alter their relations with their husband and with the women who exercise control over them. Theoretical contributions contribute to knowledge of the importance of gender and family interactions as they impact the acquisition of key competencies in novel marketspaces through which women empower themselves, and generate further insight into the complex interweaving of market and social systems.

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Markets and Moral Regulation

10.1017/cbo9780511492006 ◽

2001 ◽

Cited By ~ 31

Author(s):

Paulette Kurzer

Keyword(s):

Moral Regulation

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Relationships Between Bidirectional Work-Family Interactions and Psychological Well-Being

Journal of Personnel Psychology ◽

10.1027/1866-5888/a000107 ◽

2014 ◽

Vol 13 (2) ◽

pp. 87-96 ◽

Cited By ~ 4

Author(s):

Xi-Chao Zhang ◽

Oi Ling Siu ◽

Jing Hu ◽

Weiwei Zhang

Keyword(s):

Family Conflict ◽

Structural Equation ◽

Time Lag ◽

Well Being ◽

Equation Modeling ◽

Family Interactions ◽

Work Family Conflict ◽

Psychological Well Being ◽

Direct Model ◽

Work Family

This study investigated the direct, reversed, and reciprocal relationships between bidirectional work-family conflict/work-family facilitation and psychological well-being (PWB). We administered a three-wave questionnaire survey to 260 married Chinese employees using a time lag of one month. Cross-lagged structural equation modeling analysis was conducted and demonstrated that the direct model was better than the reversed causal or the reciprocal model. Specifically, work-to-family conflict at Time 1 negatively predicted PWB at Time 2, and work-to-family conflict at Time 2 negatively predicted PWB at Time 3; further, work-to-family facilitation at Time 1 positively predicted PWB at Time 2. In addition, family-to-work facilitation at Time 1 positively predicted PWB at Time 2, and family-to-work conflict at Time 2 negatively predicted PWB at Time 3.

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