Videotape Modelling in Behaviour Therapy: An Outline of Principles and Potential

This paper suggests ways in which videotape modelling strategies may be used in behaviour therapy. Clients can acquire new responses through observational learning, while the consequences accruing to a model from different actions can be planned to effect inhibition or disinhibition of specific client behaviours. Modelling may facilitate the performance of previously learned behaviour by identifying for the observer appropriate contexts and discriminative stimuli. Also, models can be used to present cultural norms or standards for performance. The effective and ethical use of videotape modelling strategies requires that therapists understand the theoretical dimensions of this intervention format and justify the content of modelling presentations from empirical research on the behaviours targeted for change. Particular cautions are noted in the areas of social skills training and desensitization to anxiety provoking situations.