The Role of Consumer Reviews in Attitude Formation, Communication and Persistence

2010 ◽  
Author(s):  
Georgia Tech ◽  
Samuel Bond ◽  
Talya Miron-Shatz
Keyword(s):  
Attitude Formation ◽  
Consumer Reviews

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

2010 ◽  
Vol 74 (2) ◽  
pp. 133-148 ◽  
Author(s):  
Feng Zhu ◽  
Xiaoquan (Michael) Zhang
Keyword(s):  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer ◽  
Moderating Role

scholarly journals Keeping on track and growing apart: An empirical analysis of the role of education and media in attitude formation

Poetics ◽  
2013 ◽  
Vol 41 (5) ◽  
pp. 524-544 ◽  
Author(s):  
Mark Elchardus ◽  
Sarah Herbots ◽  
Bram Spruyt
Keyword(s):  
Empirical Analysis ◽  
Attitude Formation

The Changing Role of Race in Social Welfare Attitude Formation

2012 ◽  
Vol 66 (3) ◽  
pp. 572-584 ◽  
Author(s):  
Laura S. Hussey ◽  
Shanna Pearson-Merkowitz
Keyword(s):  
Social Welfare ◽  
Attitude Formation ◽  
Changing Role

A Room of One’s Own: Need for Uniqueness Counters Online WoM

2018 ◽  
Vol 60 (3) ◽  
pp. 216-232 ◽  
Author(s):  
Robin Chark ◽  
Lawrence Hoc Nang Fong ◽  
Candy Mei Fung Tang
Keyword(s):  
Hospitality Industry ◽  
Choice Behavior ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Attitude Formation ◽  
Extant Literature ◽  
Need For Uniqueness ◽  
Room Of One's Own

We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases their tendency to diverge from the average opinion. While the extant literature focuses on the role of need for uniqueness in attitude formation and choice behavior, not much has been done to test the effect of uniqueness seeking on reactions to persuasive, word of mouth (WoM) messages. In four studies, we find converging evidence for a uniqueness effect. Specifically, the uniqueness motivation interacts with the valence of the average opinion such that when uniqueness motivation is low, consumers follow others’ advice and thus their attitudes depend primarily on the valence of the average opinion; meanwhile, the uniqueness seekers rely less on the valence and are more likely to form less favorable attitudes after reading positive reviews and to hold less unfavorable ones when the reviews are negative. These effects are found when trait need for uniqueness is measured as well as when situational need for uniqueness is manipulated. We further examine the process through which uniqueness motivation results in nonconformist attitudes. Uniqueness seekers perceive minority opinions as more diagnostic. Thus, these minority opinions are disproportionately represented in uniqueness seekers’ nonconformist views. These findings are important to the hospitality industry as consumers often rely on others’ experiences by reading online reviews to help make decisions concerning their own hospitality needs, which are highly experiential in nature.

The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength

2011 ◽  
Vol 21 (3) ◽  
pp. 290-301 ◽  
Author(s):  
Ian Zimmerman ◽  
Christopher Redker ◽  
Bryan Gibson
Keyword(s):  
Need For Cognition ◽  
Brand Attitude ◽  
Attitude Formation ◽  
Relationship Strength

scholarly journals The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation

2015 ◽  
Vol 5 (8) ◽  
Author(s):  
Yongjae Kim ◽  
Seungbum Lee ◽  
Jina Hyejin Bang
Keyword(s):  
Brand Attitude ◽  
Attitude Formation ◽  
Video Gaming ◽  
Cognitive Responses ◽  
Sport Video ◽  
Sport Brand
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