A Study on the Mechanism of Social Robot Attitude Formation through Consumer Gaze Analysis: Focusing on the Robot Face

This study intends to utilize eye tracking for the appearance of a robot, which is one of the trends in social robot design research. We suggest a research model with the entire stage from the consumer gaze response to the perceived consumer beliefs and further their attitudes toward social robots. Specifically, the eye tracking indicators used in this study are Fixation, First Visit, Total Viewed Stay Time, and Number of Revisits. Also, Areas of Interest are selected to the face, eyes, lips, and full-body of a social robot. In the first relationship, we check which element of the social robot design the consumer’s gaze stays on, and how the gaze on each element affects consumer beliefs. The consumer beliefs are considered as the social robot’s emotional expression, humanness, and facial prominence. Second, we explore whether the formation of consumer attitudes is possible through two major channels. One is the path that the consumer beliefs formed through the gaze influence their attitude, and the other is the path that the consumer gaze response directly influences the attitude. This study made a theoretical contribution in that it finally analysed the path of consumer attitude formation from various angles by linking the gaze tracking reaction and consumer perception. In addition, it is expected to make practical contributions in the suggestion of specific design insights that can be used as a reference for designing social robots.

Eliminating Group Agency

Aggregating individuals’ consistent attitudes might produce inconsistent collective attitudes. Some groups therefore need the capacity to form attitudes that are irreducible to those of their members. Such groups, group-agent realists argue, are agents in control of their own attitude formation. In this paper, however, I show how group-agent realism overlooks the important fact that groups consist of strategically interacting agents. Only by eliminating group agency from our social explanations can we see how individuals vote strategically to gain control of their groups and produce collective attitudes we cannot make sense of if we treat groups as agents.

The impact of positive and negative testimony on children’s attitudes toward others

Children can identify who is benevolent or malevolent not only through first-hand experiences and observations but also from the testimony of others. In this study, we investigated whether 5- and 7-year-olds (N = 128) would form their attitudes toward others after hearing testimony about that person’s past moral behavior and whether the valence of testimony would differently influence the children. In the positive condition, half of the participants gained information about three puppets: puppet A’s prosocial behavior by their own first-hand observation, testimony about puppet B’s past prosocial behavior, and testimony about puppet C’s past neutral behavior. In the negative condition, the other half also learned information about the three puppets: puppet A’s antisocial behavior by their own first-hand observation, testimony about puppet B’s past antisocial behavior, and testimony about puppet C’s past neutral behavior. Then they engaged in tasks that measured their behavioral attitudes toward the puppets and evaluated the goodness of each puppet to assess their attitudes at a cognitive level. Our results concluded that the children form their behavioral attitudes toward others based on testimony starting at the age of 7, and attitude formation at the cognitive level based on testimony is seen at age 5. Negative testimony, rather than positive testimony, influences the children’s attitudes toward others. In addition, the 7-year-olds’ use of testimony differs depending whether they are the allocators or the receivers of rewards. Our findings deepen understanding of how children rely on the verbal information around themselves when they navigate interactions with others.

Pengembangan Sikap Keberagamaan Remaja melalui Pendidikan Sufistik

This study aims to determine the offer and integration of Sufistic education on adolescent religious attitudes. This research uses a descriptive qualitative approach with the type of library research. Researchers obtain data from various literature such as books, journals, scientific works, and other documents that examine research-related themes. The data obtained is then analyzed by first reducing the data, presenting the data, and drawing conclusions. The results found that Sufistic education can be reviewed and integrated into aspects of adolescent attitude formation (cognitive, affective, conative) by studying Shari'a education with the aim of Sufism in the cognitive aspect, through a psychological-humanist approach in the affective aspect, and through tafakkur activities to perfect the conative aspect. The creation of these three aspects must be supported by religious disciplines in their environments, such as character and role models from teachers and parents, instilling a sense of faith in adolescents, and a good religious environment.

The effect of ecotourism knowledge on residents' attitudes in Otavalo, Ecuador: the knowledge theory of attitude–behavior consistency

PurposeResidents' supportive attitudes are essential for the successful development of ecotourism. Although existing literature has heavily relied on social exchange theory to explain residents' attitudes, this study explores a new theoretical direction by focusing on the cognitive process of residents' attitude formation. This study adopts the knowledge theory of attitude–behavior consistency that emphasizes the amount, relevance and complexity of ecotourism knowledge in shaping residents' positive attitudes toward tourism development in the regional community.Design/methodology/approachBased on a survey of 394 residents of Otavalo, Ecuador, this study confirmed the reliability and validity of measurements, used PLS-SEM for statistical analysis, and evaluated the effect of ecotourism knowledge on residents' attitudes toward ecotourism.FindingsUnder the control of community attachment and fair distribution of economic benefits supported by existing literature, this study finds that ecotourism knowledge has a positive and significant effect on residents' supportive attitudes toward tourism development.Research limitations/implicationsBy elucidating the cognitive process of residents' attitude formation and change, this paper shows the applicability of a knowledge-based theory to residents' attitudes toward tourism development, and offers practical implications for ecotourism policymakers and educational program developers.Originality/valueThis study adopts the knowledge theory of attitude–behavior consistency and shows the positive influence of ecotourism knowledge on residents' attitudes.

Mountain bikers' attitudes towards mountain biking tourism destinations

<p>This thesis, grounded in consumer culture theory, delves into the sociocultural dynamics involved in tourist attitude content and formation. It addresses gaps in special interest tourism, sports tourism and tourist attitudes towards destinations literatures and further knowledge of mountain biking tourism, a niche, but growing, market. Qualitative methods grounded in interpretivism were used to understand how mountain bikers purposefully traveling to mountain bike tourism destinations form attitudes towards these destinations. Twenty-five mountain bikers from Wellington who qualified as serious leisure participants and had previously travelled for the primary purpose of mountain biking were interviewed. Social influence – through social ties, interactions and subcultural involvement – plays a central role in the respondents’ travel motivations and information search process, and thus influences attitude formation, strength and content. Therefore, the respondents are grouped based on centrality of mountain biking identity and subsequent desire to align with the subculture, and differences in attitude formation processes are highlighted. The respondents hold positive attitudes towards most destinations, emphasizing the need to investigate attitude strength and degree of positivity. Four main evaluative dimensions of attitudes are detailed (adventurous, natural, social and utilitarian). It is established that attitudes towards tourism destinations are (1) a qualitative evaluation of the experience anticipated or enabled rather that a quantitative appraisal of attributes, (2) continuously adjusted from the point of naïve awareness onwards, and (3) most relevant and revealing when operationalised as holistic summary evaluations rather than interrelated components. Based on an increased understanding of attitudes towards mountain biking tourism destinations, their formation and mountain biking subculture, recommendations are drawn to better design, maintain and promote sites.</p>

Mountain bikers' attitudes towards mountain biking tourism destinations

<p>This thesis, grounded in consumer culture theory, delves into the sociocultural dynamics involved in tourist attitude content and formation. It addresses gaps in special interest tourism, sports tourism and tourist attitudes towards destinations literatures and further knowledge of mountain biking tourism, a niche, but growing, market. Qualitative methods grounded in interpretivism were used to understand how mountain bikers purposefully traveling to mountain bike tourism destinations form attitudes towards these destinations. Twenty-five mountain bikers from Wellington who qualified as serious leisure participants and had previously travelled for the primary purpose of mountain biking were interviewed. Social influence – through social ties, interactions and subcultural involvement – plays a central role in the respondents’ travel motivations and information search process, and thus influences attitude formation, strength and content. Therefore, the respondents are grouped based on centrality of mountain biking identity and subsequent desire to align with the subculture, and differences in attitude formation processes are highlighted. The respondents hold positive attitudes towards most destinations, emphasizing the need to investigate attitude strength and degree of positivity. Four main evaluative dimensions of attitudes are detailed (adventurous, natural, social and utilitarian). It is established that attitudes towards tourism destinations are (1) a qualitative evaluation of the experience anticipated or enabled rather that a quantitative appraisal of attributes, (2) continuously adjusted from the point of naïve awareness onwards, and (3) most relevant and revealing when operationalised as holistic summary evaluations rather than interrelated components. Based on an increased understanding of attitudes towards mountain biking tourism destinations, their formation and mountain biking subculture, recommendations are drawn to better design, maintain and promote sites.</p>