Journal of Targeting Measurement and Analysis for Marketing
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scholarly journals Marketing audits: The forgotten side of management?

2012 ◽  
Vol 20 (3-4) ◽  
pp. 212-222 ◽  
Author(s):  
António Pimenta da Gama

scholarly journals Global replication of CETSCALE: A study of the Iranian market

2012 ◽  
Vol 20 (3-4) ◽  
pp. 261-268
Author(s):  
Ilghelich Nadimi ◽  
Shaheen Mansori ◽  
Zarina Mizam Mohd Ismail

scholarly journals The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

2012 ◽  
Vol 20 (3-4) ◽  
pp. 158-171 ◽  
Author(s):  
Amir Ekhlassi ◽  
Majid Hassani Nezhad ◽  
Siamak Ashkan Far ◽  
Kamal Rahmani
Keyword(s):  
Cell Phone ◽  
Brand Personality ◽  
The Relationship

scholarly journals The strategic analysis of online customers’ repeat purchase intentions

2012 ◽  
Vol 20 (3-4) ◽  
pp. 203-211 ◽  
Author(s):  
Elena B Pokryshevskaya ◽  
Evgeny A Antipov
Keyword(s):  
Purchase Intentions ◽  
Strategic Analysis ◽  
Repeat Purchase

scholarly journals Demographic impacts on environmentally friendly purchase behaviors

2012 ◽  
Vol 20 (3-4) ◽  
pp. 172-184 ◽  
Author(s):  
Caroline Fisher ◽  
Shristy Bashyal ◽  
Bonnie Bachman
Keyword(s):  
Environmentally Friendly ◽  
Purchase Behaviors
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