AbstractAccording to motivational intensity theory, individuals are motivated to conserve energy when pursuing goals. They should invest only the energy required for success and disengage if success is not important enough to justify the required energy. We tested this hypothesis in five experiments assessing exerted muscle force in isometric hand grip tasks as indicator of energy investment. Our results provided mixed evidence for motivational intensity theory. Corroborating its predictions, energy investment was a function of task demand. However, we did not find evidence for the predicted disengagement, and we observed that participants exerted in most conditions more force than required. Furthermore, the data could be better explained by a model that predicted an additive effect of task demand and success importance than by models drawing on motivational intensity theory’s predictions. These results illustrate the strong link between energy investment and task demand but challenge motivational intensity theory’s primacy of energy conservation.
Goal pursuit and energy conservation: energy investment increases with task demand but does not equal it
