Interrelationships of Activities Index and College Characteristics Index scores.

1967 ◽  
Vol 14 (4) ◽  
pp. 368-370 ◽  
Author(s):  
George Stricker
2007 ◽  
Author(s):  
Nisha C. Gottfredson ◽  
Abigail T. Panter ◽  
Charles E. Daye ◽  
Walter A. Allen ◽  
Linda F. Wightman ◽  
...  

1970 ◽  
Vol 7 (1) ◽  
pp. 109-121 ◽  
Author(s):  
Donald A. Rock ◽  
John A. Centra ◽  
Robert L. Linn

1989 ◽  
Vol 69 (3-2) ◽  
pp. 1347-1350
Author(s):  
Mary Reap ◽  
Alexander J. Popovics

Ratings of college characteristics by students intending to major in several areas of study were compared to assess whether they held different perceptions about Marywood College. Analysis indicated that some perceptions of characteristics differed according to intended department of study. The ways in which knowledge of these perceptions was used to improve marketing processes at the departmental level are discussed.


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