Perceptions of Risk, Corporate Social Responsibility, and Employee Pro-Environmental Behavior--Model

2021 ◽  
Author(s):  
Hongmei Zhang ◽  
Xinyue Zhang ◽  
Billy Bai
2021 ◽  
Vol 28 (Number 2) ◽  
pp. 27-47
Author(s):  
Hung-Yi Liao ◽  
Chin-Tien Hsu ◽  
Hsiao-Chi Chiang

The issue of environmental protection in the twenty-first century has played a relatively critical role in business management. Companies developing green intellectual capital can increase their competitive advantage and may influence employees’ attitudes and behavior regarding environmental protection. This research explored the mediating effects of corporate social responsibility (CSR) on the relationship between green intellectual capital and employees’ proenvironmental behavior. Data was obtained from surveys collected from 461 employees in the high-tech industries in Taiwan. The results revealed that green human capital and green relational capital were positively related to the perception of CSR. Moreover, the perception of CSR mediated the associations between green human capital, green relational capital and employees’ pro-environmental behavior. Implications of the findings, including limitations and future research directions are discussed.


Author(s):  
Naveed Ahmad ◽  
Zia Ullah ◽  
Asif Mahmood ◽  
Antonio Ariza-Montes ◽  
Alejandro Vega-Muñoz ◽  
...  

While prior studies have largely addressed corporate social responsibility (CSR) at a macro or institutional level, its importance at the micro or individual level is to date underexplored, especially in the context of developing economies. Further, it is not clear from the studies in the extant literature how the role of females is more important in the context of environmental management as compared to males. Similarly, micro-level CSR (MCSR) is emerging as a “new organizational value”, and the organizations that acknowledge this “new organizational value” and incorporate it into their business operations are likely to achieve sustainability objectives far better as compared to their counterparts. The present study investigates the impact of MCSR on employees’ pro-environmental behavior with the moderating effect of gender in the healthcare sector of Pakistan. The data were collected from five large hospitals in the city of Lahore through a self-administered questionnaire and analyzed using structural equation modeling (SEM) in AMOS software. A total of 533 out of 800 responses were received, which were used for data analysis of the present study. The results revealed that MCSR positively influences employee’s pro-environmental behavior, and gender moderates this relationship but the moderating effect of females is stronger as compared to males. The findings of the present study would help policymakers understand the importance of MCSR as a “new organizational value” to influence employees’ pro-environmental behavior with a special focus to promote the proactive role of females at workplaces.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sameera Mohamed Alzaidi ◽  
Shilpa Iyanna

Purpose The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand voluntary pro-environmental behavior of employees. Design/methodology/approach The paper reviews theoretical approaches and uses an integrative perspective to develop a model to try to understand voluntary pro-environmental behavior in the workplace. Findings The authors developed a conceptual model of voluntary pro-environmental behavior of employees with four main variables: attitude, perceived behavioral control, personal norms and perceived corporate social responsibility. The authors also suggest that habit may have a moderating effect, which has been neglected in previous studies. Practical implications Recognition of the importance of voluntary pro-environmental behavior of employees could enable organizations to develop more strategies and polices that strengthen their formal corporate social responsibility programs. Social implications Business owners and decision makers who are helping to promote voluntary behavior will contribute to institutions’ environmental performance, saving natural resources and promoting pro-environmental practices. Originality/value The proposed model will offer future studies a holistic understanding of the factors that predict voluntary pro-environmental behavior of employees and the extent to which this behavior depends on organizational motivators.


2021 ◽  
Vol 13 (23) ◽  
pp. 13406
Author(s):  
Ghulam Jilani ◽  
Guangqin Yang ◽  
Irfan Siddique

Several research studies have investigated the relationship between corporate social responsibility (CSR) and pro-environmental behavior of individuals in the industrial context (considering the employees as individuals) while ignoring the non-industrial context. Climate change and related issues associated with the interaction of humans with the environment are of great importance in today’s context, hence, it is equally important to test such a relationship in a non-industrial context. Therefore, the current study aims to investigate the relationship between CSR and pro-environmental behavior of students (SPEB) in the higher education sector of Pakistan. Given that university students are more inclined to act pro-environmentally, as they partake in different climate change activities and are part of the debate on the global environmental crisis, considering this sector to promote SPEB is of the utmost importance. The current study also proposes emotional affinity towards students (EATN) as a mediator between the proposed relationship. The current study data were collected from university students (n = 656) studying in different universities of Pakistan. The results were validated by employing the structural equation modeling technique (SEM). The results confirmed that there exists a positive association between CSR perception of a university and SPEB, and EATN partially mediates this relationship. The findings of the current study will be helpful to the higher education policymakers in Pakistan to mitigate the country’s environmental footprint by promoting the sustainable behavior of students as an outcome of CSR. Moreover, these findings will also be helpful to the academia for policymaking pertinent to educational governance.


2014 ◽  
Vol 13 (4) ◽  
pp. 757 ◽  
Author(s):  
Orose Leelakulthanit

The purpose of this paper is to investigate the factors affecting the intention to buy LED lamps on the part of adult Bangkokians that are the purchase decision-makers and are aware of LED lamps. A multiple regression model was employed to investigate the factors affecting the intention to buy LED lamps. Thirteen motives for adopting LED lamps were identified. They were: price, quality, energy saving, durability, trustworthiness of LED lamp performance, compatibility of LED lamps with the lighting fixtures, brand, product availability, promotion and corporate social responsibility, environmental consciousness, social well-being, and perceived effectiveness of environmental behavior. In addition, the effects of demographic variables (i.e., gender, age, education, and household income) on the adoption of LED lamps were examined. A total of 555 responses were collected from the adult shoppers. The results of the multiple regression analyses suggest that the factors affecting the intention to purchase LED lamps in the low household income segment are quality, compatibility of LED lamps with lighting fixtures, product availability, and corporate social responsibility. In the high household income segment, they are energy saving and perceived effectiveness of environmental behavior.


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