Priming the Visual Recognition of Spoken Words
A preliminary investigation was conducted to understand the effects of word visibility and prime association factors on visual spoken word recognition in lipreading, using a related/ unrelated prime-target paradigm. Prime-target pairings were determined on the basis of paper-and-pencil word associations completed by 85 participants with normal hearing. Spoken targets included 60 single-syllable Modified Rhyme Test words, prerecorded on laser video disc. Participants included 20 individuals with normal hearing and at least average lipreading skill for sentence-length materials. In related prime-target pairings, more targets with a high prime association were identified than with a low prime association. In unrelated prime-target pairings, a larger number of more-visible than less-visible targets was correctly identified. Individual participant differences were not statistically significant. Results from the present study suggest implications for models of visual spoken word recognition.