scholarly journals Location-based social networking media for restaurant promotion and food review using mobile application

2014 ◽  
Vol 68 ◽  
pp. 00022
Author(s):  
H.S. Luhur ◽  
N.D. Widjaja
2021 ◽  
Author(s):  
Bhargav Krishna Thota ◽  
Xiaoqing Frank Liu ◽  
Md Mahfuzer Rahman

Author(s):  
Yi Liu ◽  
Chuan-Hoo Tan ◽  
Juliana Sutanto

How adverts can be better displayed to attract more click-throughs has been enduringly debated, and mixed findings have been reported regarding the effectiveness of contextual consistency. This study reconciles prior debates by anchoring on the load theory of selective attention to propose that user response to contextually consistent adverts is dependent on their intra-page and inter-page positional display. In collaboration with a European mobile application company, adverts were randomly displayed in its location-based mobile social networking application. The follow-up think-aloud protocol analysis, conducted to collect qualitative feedback from users, validates the theoretical assumptions. The findings reveal that high click-through could be obtained when contextually consistent adverts are displayed at the top positions or the front page of the mobile application. These findings address an enduringly debated issue of how to leverage on new technology, such as mobile device, to display commercial information most effectively.


Author(s):  
Eli Typhina

The search for mechanisms to encourage pro-environmental behavior has ranged from marketing to community events. This study continues the search by exploring how the language and features programmed into mobile social networking applications influence users to experience nature and share those experiences. To guide data analysis, the study uses the social influence network theory and adapts components of influence from the field of online social networking. One hundred posts, spanning almost two years, were analyzed from the Sierra Club's mobile Facebook page, Foursquare's Outdoors Raleigh search, and #Litterati's Instagram feed. Results point to the language and features that can help mobile application developers, government agencies, and environmental advocates to better design mobile apps for pro-environmental behavior. The author concludes with a call for more novel data uploading options outside of text, such as uploading video, creating music to represent nature experiences, or use of external sensors with mobile devices.


2013 ◽  
pp. 879-899 ◽  
Author(s):  
Hamilton Turner ◽  
Jules White ◽  
Jeff Reed ◽  
José Galindo ◽  
Adam Porter ◽  
...  

A proliferation of mobile smartphone platforms, including Android devices, has triggered a rise in mobile application development for a diverse set of situations. Testing of these smartphone applications can be exceptionally difficult, due to the challenges of orchestrating production-scale quantities of smartphones such as difficulty in managing thousands of sensory inputs to each individual smartphone device. This work presents the Android Tactical Application Assessment and Knowledge (ATAACK) Cloud, which utilizes a cloud computing environment to allow smartphone-based security, sensing, and social networking researchers to rapidly use model-based tools to provision experiments with a combination of 1,000+ emulated smartphone instances and tens of actual devices. The ATAACK Cloud provides a large-scale smartphone application research testbed.


Author(s):  
Aditi Nettar ◽  
Nishita Chowdhari ◽  
Roxan Karanjia ◽  
Pallavi Rao Gadahad ◽  
Sneha Deshmukh

Author(s):  
Hamilton Turner ◽  
Jules White ◽  
Jeff Reed ◽  
José Galindo ◽  
Adam Porter ◽  
...  

A proliferation of mobile smartphone platforms, including Android devices, has triggered a rise in mobile application development for a diverse set of situations. Testing of these smartphone applications can be exceptionally difficult, due to the challenges of orchestrating production-scale quantities of smartphones such as difficulty in managing thousands of sensory inputs to each individual smartphone device. This work presents the Android Tactical Application Assessment and Knowledge (ATAACK) Cloud, which utilizes a cloud computing environment to allow smartphone-based security, sensing, and social networking researchers to rapidly use model-based tools to provision experiments with a combination of 1,000+ emulated smartphone instances and tens of actual devices. The ATAACK Cloud provides a large-scale smartphone application research testbed.


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