Introduction: Why view football clubs and organizations as brands?

2010 ◽  
pp. 1-10
Author(s):  
Sue Bridgewater
2020 ◽  
Vol 23 (17) ◽  
Author(s):  
Nikhil Madhu ◽  
Nayana Nimkar
Keyword(s):  

2019 ◽  
Author(s):  
Ariela Caglio ◽  
Sébastien Laffitte ◽  
Donato Masciandaro ◽  
Gianmarco I.P. Ottaviano

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402198925
Author(s):  
Isidoro Guzmán-Raja ◽  
Manuela Guzmán-Raja

Professional football clubs have a special characteristic not shared by other types of companies: their sport performance (on the field) is important, in addition to their financial performance (off the field). The aim of this paper is to calculate an efficiency measure using a model that combines performance (sport and economic) based on data envelopment analysis (DEA). The main factors affecting teams’ efficiency levels are investigated using cluster analysis. For a sample of Spanish football clubs, the findings indicate that clubs achieved a relatively high efficiency level for the period studied, and that the oldest teams with the most assets had the highest efficiency scores. These results could help club managers to improve the performance of their teams.


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