The Social Responsibility of Football Clubs: The 'Shared Value' as a Process of Value Creation?

2015 ◽  
Author(s):  
Gauthier Delhez ◽  
Jocelyne Julie Robert
Keyword(s):  
Social Responsibility ◽  
Value Creation ◽  
Shared Value ◽  
Football Clubs ◽  
The Social

scholarly journals FIND A SHARED VALUE IN THE SOCIAL RESPONSIBILITY OF ALGERIAN BUSINESS ORGANIZATIONS

2019 ◽  
Vol 9 (3) ◽  
pp. 142-153
Author(s):  
Mouna Mesghouni ◽  
Assma Youcef ◽  
Aicha Selma Selma Kiheli ◽  
Lamia Amani ◽  
Safia Seddiki
Keyword(s):  
Social Responsibility ◽  
Shared Value ◽  
Business Organizations ◽  
The Social

scholarly journals The community in business: strategic relationship between companies and environment and marketing

2014 ◽  
Vol 7 (1) ◽  
pp. 8-11
Author(s):  
Fernando Juárez Acosta
Keyword(s):  
Social Responsibility ◽  
Social Marketing ◽  
Shared Value ◽  
Social Programs ◽  
The Social ◽  
Community Language

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.

scholarly journals CRIAÇÃO DE VALOR COMPARTILHADO E NEGÓCIOS SOCIAIS: EXPLORANDO RELAÇÕES ENTRE ESTRATÉGIAS E DIMENSÕES

2020 ◽  
Vol 17 (1) ◽  
pp. 24
Author(s):  
Alexandre De Araújo Gomes Júnior ◽  
Verônica Macário de Oliveira ◽  
Amanda De Araujo Rodrigues Lira ◽  
Suzanne Érica Nobrega Correia
Keyword(s):  
Business Model ◽  
Low Income ◽  
Value Creation ◽  
Social Impact ◽  
Business Models ◽  
Structured Interview ◽  
Shared Value ◽  
Social Business ◽  
Creating Shared Value ◽  
The Social

O objetivo deste estudo foi analisar como o modelo de negócios sociais se relaciona com as estratégias de criação de valor compartilhado propostas por Porter e Kramer (2011). Para atingi-lo, optou-se pela realização de um estudo de caso múltiplo em dois negócios sociais do setor de educação e tecnologia que atuam no Brasil, que teve como técnicas de coleta de dados a pesquisa documental e a entrevista semiestruturada. Os resultados apontaram que nos modelos de negócios sociais analisados estão implícitas as estratégias de criação de valor compartilhado, pois para atender as necessidades dos mercados em que atuam, os de pessoas de baixa renda e/ou com necessidades especiais, essas organizações precisaram oferecer produtos distintos daqueles que são ofertados em mercados tradicionais. Além disso, esses negócios sociais necessitaram de uma estrutura de operações e competências que contribuíssem para a redução de custos e geração de impacto social; e de um ambiente externo que apoiasse suas atividades para que os benefícios sociais e econômicos pudessem ser disseminados.Palavras-chave: Negócios sociais. Modelo de negócio. Estratégias de criação de valor compartilhado.ABSTRACTThe purpose of this study was to analyze how the social business model relates to the shared value creation strategies proposed by Porter and Kramer (2011). Thus, it was conducting a multiple case study in two social businesses of the education and technology sector operating in Brazil, which had as data collection techniques the documentary research and the semi-structured interview. The results pointed out that the social business models analyzed are implicit in shared value creation strategies because to meet the needs of the markets in which they operate, those of low-income and people with special needs, these organizations had to offer different products those provided in traditional markets. Also, these social businesses required a structure of operations and competencies that contributed to cost reduction and social impact generation; and an external environment that supports their activities to disseminate social and economic benefits.Keywords: Social Business. Business model. Strategies for creating shared value.

scholarly journals The integration of corporate social responsibility activities into the value creation model in pricing

2014 ◽  
Vol 36 (3) ◽  
pp. 547-560
Author(s):  
Deimena Kiyak ◽  
Agnė Šneiderienė
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Creation ◽  
Socially Responsible ◽  
Consumption Decisions ◽  
Pricing Process ◽  
The Social ◽  
Social Side ◽  
Corporate Social ◽  
Value Concept

Consumers are more concerned about the surrounding environment and they take into account the social side of enterprises while making consumption decisions. It should be emphasized, that it becomes important for companies’ to revise the process of value creation development, to assess the need of consumers’ participation in the value creation process, to determine the potential mutual benefits. In this way, there is highlighted the link between consumers’ and business enterprises co-operation; that is especially important when the products of socially responsible companies’ are analyzed. The concept of product value is quite often investigated in scientific literature, but there is a lack of research that emphasizes twofold interpretations’ of the value concept. Also, there is noticed a lack of examination of how corporate social responsibility can create perceived value for consumers. It must be stated, that there remains a problem how to integrate the value creation of socially responsible companies products in the pricing process. The aim of the article – after analyzing how socially responsible companies’ can create value of their products, investigating the differences of twofold value concept, identifying the stages of value creation, to establish a model how to integrate the value creation into the pricing process.

Creating the Social Venture

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Leena Ajit Kaushal
Keyword(s):  
Social Change ◽  
Value Creation ◽  
Social Entrepreneurship ◽  
Social Value ◽  
Shared Value ◽  
Social Entrepreneurs ◽  
Formidable Challenge ◽  
The Social ◽  
Social Venture ◽  
Social Ventures

Social ventures aim at creating social value. The literature on social entrepreneurship analyses how social entrepreneurs pursue the aspect of social change. The combination of shared value creation-economic and social value- does pose a formidable challenge for social ventures.

scholarly journals EXAMPLES OF CREATING SHARED VALUE (CSV) IN AGRIBUSINESS IN POLAND

2019 ◽  
Vol XXI (2) ◽  
pp. 297-306 ◽  
Author(s):  
Joanna Wiśniewska-Paluszak ◽  
Grzegorz Paluszak
Keyword(s):  
Social Responsibility ◽  
Value Creation ◽  
Value Chain ◽  
Social Impact ◽  
Economic Value ◽  
Shared Value ◽  
Good Practices ◽  
Creating Shared Value ◽  
Important Challenge ◽  
Corporate Social

The research goal of this paper is to identify the possibility to transform the concept of Corporate Social Responsibility (CSR) towards the concept of Creating Shared Value (CSV) in agribusiness. In the paper, both concepts are compared and the ways of their application are exemplified. A literature review and summative content analysis have been used to study CSR reports of four leading food companies in Poland. The study enabled the exemplification of good practices of shared value creation in the analysed agribusiness entities which publish information on their social impact. It concludes that the implementation of a new CSV approach is an important challenge for agribusiness companies. There are many areas where economic value can be augmented by new approach applications in agribusiness. Unfocused philanthropy, in the form of charitable donations and volunteering, should be replaced by the direct activity of companies aimed at solving social and environmental problems of agribusiness. Companies should make more effort towards shared value creation focused on reconceiving products and markets, redefining productivity in the value chain and building supportive agribusiness clusters. Some good practices presented in this study already are implemented. It contributes to identifying and gaining insight into the process of superseding CSR by the CSV approach in agribusiness, in Poland. This paper brings the discussion about social responsibility in agribusiness to a new level.

Corporate social responsibility as shared value creation: toward a communicative approach

2017 ◽  
Vol 22 (2) ◽  
pp. 239-256 ◽  
Author(s):  
Christiane Marie Høvring
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Creation ◽  
Constitutive Models ◽  
Shared Value ◽  
Content Type ◽  
Interaction Processes ◽  
Alternative Approach ◽  
Communicative Approach ◽  
Corporate Social

Purpose The debate on corporate social responsibility (CSR) as shared value creation is trapped between management scholars and business ethics scholars, focusing merely on the distribution of values from an outcome-oriented perspective. The result is a juxtaposition of shared value from either a corporate or a societal perspective, providing only little attention to the actual communication processes supporting the creation of shared value. The purpose of this paper is to re-conceptualize shared value creation from a communicative approach as an alternative to the current situation caught between the management and societal perspectives. Design/methodology/approach Building upon recent constitutive models of CSR communication, this conceptual paper explores the potentials and implications of re-conceptualizing shared value creation as an alternative approach that recognizes the tensional interaction processes related to shared value creation. Findings The paper suggests a new conceptualization of shared value creation, which is sensitive to and able to advance the understanding of the tensional and conflictual interaction processes in which the continuous negotiation of corporate and stakeholder interests, values and agendas may facilitate a new understanding of shared value creation. Practical implications In order to succeed with the shared purpose of creating shared value (CSV), the company and the multiple stakeholders should neither disregard nor idealize the interaction processes related to shared value creation; rather, they should acknowledge that processes filled with tensions and conflicts are prerequisites for CSV. Originality/value A re-conceptualization of shared value creation that provides an alternative approach that is sensitive toward the tensions and conflicts occurring between corporate voice and multiple stakeholder voices.

scholarly journals Shared Value Creation and Crowdfunding in Brazil

2017 ◽  
Vol 1 (3) ◽  
Author(s):  
Israel José dos Santos Felipe
Keyword(s):  
Literature Review ◽  
Value Creation ◽  
Theoretical Approach ◽  
Shared Value ◽  
Financial Perspective ◽  
Creating Shared Value ◽  
The Social ◽  
The Creation

Objective. Approaching the theory of creating shared value (Porter & Kramer, 2011) with the basic social elements of crowdfunding in Brazil. The idea was to explore the complementarity of the concepts governing the CF in line with the theory of Porter and Kramer. Through literature review and empirical discussion is intended to answer two central questions regarding the theme developed in this essay: i) which elements of the theory of creating shared value are found in crowdfunding? ii) how occurs the creation of shared value in business developed in crowdfunding platforms?Methodology. Theoretical Essay.Findings.  It is possible to make a theoretical approach of the themes studied in this trial, as we take the social and financial perspective of crowdfunding and their relationships with the creation of value for the company and investors.Originality. So far, was not found another study that addressed the themes of this essay in Brazil.

scholarly journals Social responsibility by Australian football clubs in the 1890s

2019 ◽  
Vol 25 (3) ◽  
pp. 384-400 ◽  
Author(s):  
Abdel Halabi
Keyword(s):  
Social Responsibility ◽  
Historical Context ◽  
Annual Reports ◽  
Late Nineteenth Century ◽  
National Library ◽  
Content Type ◽  
Football Clubs ◽  
The Social ◽  
Australian Football ◽  
History Of

Purpose This paper aims to examine the social responsibility (SR) by Australian football clubs during the late nineteenth century. While there has been some contemporary research linking SR with sporting clubs, there is a dearth of such studies in the historical context. Design/methodology/approach This paper uses a qualitative approach and in the absence of annual reports, relies on The Suburban newspaper narratives of club annual general meetings (AGMs). The National Library of Australia’s newspaper digitisation programme was used which is a unique archive in management research. Findings Even though it was well-known that football provided a social outlet for watching games, this paper found clubs also engaged in a number of SR-related activities that benefited many stakeholders and the surrounding communities. Originality/value Deficient in much of the history of Australian football is the SR that clubs displayed to their stakeholders. This paper lengthens the historical SR literature for sporting clubs, and provides rich and detailed evidence of SR. While Australian football club histories continue to highlight winning teams, premierships and major personalities, their SR contribution is also significant and extends to the foundation of the game.

Sign in / Sign up

Export Citation Format

Share Document