The article describes the phenomenon of traditional children subculture as a space of identity inculturation, the ways and forms of using the components of the traditional Ukrainian children subculture in the modern museum space, in particular, in the concept of the ethnoecological festival «Kodyma-fest».
The challenges of modern Ukrainian society determine the research relevance. Many cultural institutions are changing the methods of working with the child audience, focusing on both the needs and requests of a child aiming to attract the child as an active cultural space figure to form their national identity. The subject of the study is the communicative properties of the components of the traditional Ukrainian children subculture, their application in the modern festival space.
The article aims at studying the peculiarities of regional ethnoecological folk festivals. The author describes the structural and conceptual achievements of the «Kodyma-fest» festival, analyses the use of social networks as a form of research on the ethnocultural heritage of the Southern Podillia and the inclusion of these materials into the festival space. The topic relevance determines the need for research and the ethnoecological popularization of this experience.
The results of the study can be used in the concepts and practices of the Ukrainian cultural and educational centres, public organizations and state institutions in organizing cultural and educational measures for the wider use of the components of the traditional Ukrainian children subculture.
Traditional Ukrainian Children Subculture of Kodyma Land in the Space of the Ethno Festival