Discerning the antecedents determining empowerment of life insurance agents: an empirical examination

2021 ◽  
Author(s):  
Ramesh Darbha ◽  
Abhilash Ponnam ◽  
Rik Paul ◽  
S. Sreejesh
Keyword(s):  
Life Insurance ◽  
Empirical Examination ◽  
Insurance Agents

THE MANIFESTATIONS OF CUSTOMER LOYALTY IN INDIAN LIFE INSURANCE INDUSTRY: AN EMPIRICAL EXAMINATION

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Medha Srivastava ◽  
Alok Kumar Rai
Keyword(s):  
Customer Loyalty ◽  
Life Insurance ◽  
Recent Literature ◽  
Insurance Industry ◽  
Empirical Examination ◽  
Consumption Decisions ◽  
Life Insurance Industry ◽  
Product Service ◽  
Brand Attributes ◽  
Loyal Customers

The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since it’s the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm. A throng of behavioural, attitudinal and cognitive manifestations of customer loyalty are available in the literature some of which are widely acknowledged and accepted whereas others call for further inquiry. These manifestations of loyalty among customers are generally pinned down through their actions (Zeithaml et al., 1996; Jones et al., 2000) or their attitude towards the company or a particular product/ service (Javalgi and Moberg, 1997; Butcher et al., 2001). However, recent literature suggests that another outcome of loyalty is customer preferring a particular service provider to others based upon the conscious evaluation of brand attributes (Gremler and Brown, 1996; Butcher et al., 2001). The paper intends to explore and empirically test various manifestations of customer loyalty in the context of life insurance services thereby, extending the existing knowledge of customer loyalty by outlining the distinctive nature of customer loyalty outcomes and offering useful insights to the marketing practitioners in life insurance industry. The study further groups these manifestations into distinct outcome classes and empirically evaluates them by comparing and contrasting each with the other. It also aims to enrich the literature of customer loyalty by developing and validating a scale for measurement of customer loyalty outcomes with special reference to life insurance services.

scholarly journals Emotional Conflicts and Coping Strategies: The Case of Life Insurance Agents in China

2009 ◽  
Vol 27 (2) ◽  
pp. 6-39 ◽  
Author(s):  
Sixin Sheng
Keyword(s):  
Social Norms ◽  
Coping Strategies ◽  
Life Insurance ◽  
Industrial Society ◽  
Social Rules ◽  
Service Workers ◽  
Insurance Agents ◽  
Emotional Conflicts ◽  
And Coping ◽  
Post Industrial

Through analysing Chinese life insurance agents’ emotional conflicts and coping strategies, this study tries to reveal organization and work’s impact on the agents. Because organizational and working rules are often inconsistent with social norms and personal feelings, life insurance agents easily experience negative emotions and conflicts. Various strategies that make efforts to solve this kind of conflict may trigger off some new emotional problems, and they probably make agents’ emotional conflicts worse as well. In a way, emotional alienation has become a necessity for service workers in the post-industrial society, and that means individuals’ emotions and regulations are subject to the demand of organization and work, but deviate from themselves and social rules.

Life Insurance Agents and Executives: A Test of Incongruent Perceptions

1974 ◽  
Vol 41 (2) ◽  
pp. 249 ◽  
Author(s):  
David R. Klock ◽  
T. W. Bonham
Keyword(s):  
Life Insurance ◽  
Insurance Agents

Institutional Context and Stress Appraisal: The Experience of Life Insurance Agents in Singapore

2000 ◽  
Vol 35 (2) ◽  
pp. 209-228 ◽  
Author(s):  
Gina Lai ◽  
Kwok Bun Chan ◽  
Yiu Chung Ko ◽  
Kam Weng Boey
Keyword(s):  
Life Insurance ◽  
Institutional Context ◽  
Stress Appraisal ◽  
Insurance Agents

scholarly journals Main characteristics of credit life insurance

2020 ◽  
Vol 58 (3) ◽  
pp. 237-253
Author(s):  
Mirjana Glintić
Keyword(s):  
Cost Effectiveness ◽  
Life Insurance ◽  
Insurance Coverage ◽  
Legal Knowledge ◽  
Insurance Agents ◽  
Insurance Contracts ◽  
Insurance Policies ◽  
Credit Insurance ◽  
The Way

In recent years, banks in Serbia, as authorized insurance agents, have started offering various types of insurance contracts that serve as a means of securing credit. Since the potential credit user is a consumer who does not have sufficient legal knowledge of insurance contracts, this paper aims to point out the main characteristics of these insurances and to highlight the differences between them. Despite all the information that insurance agents are required to disclose to their clients, there are always certain dilemmas regarding these insurance policies, particularly with respect to the issues of insurance coverage, insurance voluntariness and its cost-effectiveness. During the last two years, several judgments have been made regarding credit insurance and the powers of banks in connection with this contract, so it was necessary to consider what consequences this could have on the way of concluding the contract and calculating premiums for some other insurances intended for securing loans, although differently conceived.

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