Digitalization and Employee Engagement in Nepalese Banking Sector

The objective of the present study is to analyse the impact of digitalization on employee engagement in the Nepalese banking sector. Digital usefulness, security, privacy, digital efficacy, and technology support are independent variables, and employee engagement is a dependent variable. Using the Convenient sampling technique, 384 employees were selected, and a questionnaire survey was carried out to collect data in Kathmandu Vally of Nepal. Using F-test and t-test, the study found that digital usefulness, security, privacy, digital efficacy, and technical support significantly impact employee engagement in the Nepalese banking sector.

Advertising Slogan: A Creative Element Undergoing Frequent and Erratic Metamorphosis

Slogan happens to be a true extract of the entire gamut of advertising message. In common parlance, advertisements and ad campaigns are identified by their slogans. Technically, it is a brief, repeatable, and memorable positioning statement. The creative design of slogans has varied with the time. It has been seen in a numerous creative form during its peregrination. The present paper attempts to bring to the limelight an erratic and plural metamorphosis witnessed by this buzzword – slogan.

Business Process Reengineering – A Review on Change Management

With today's highly competitive and rapidly changing world economic marketplace, firms must adopt business process reengineering to sustain their competitive advantages and increase profitability. BPR is one of the most popular ongoing change management theories as a solution for firms to improve their performance significantly, upraise their efficiencies, and gain a competitive advantage in this constantly developing and changing world. BPR usually leads to essential organizational changes in terms of structure and management processes. This paper aims to explore the change management process through BPR implementation in Radiant Optoelectronics Company. At the same time, focusing on six interventions, including Open systems planning, Trans-organizational development (TD), Business process reengineering (BPR), Business Restructuring, Work Redesign, and Socio-technical Systems Approach (STS). Each intervention is accompanied by its definitions, advantages and disadvantages, and comparison and contrast with other interventions. These interventions differ from each other primarily in terms of IT innovation, communication environment, and application in product design and performance. This report recommends BPR as the best intervention for Radiant Company to accomplish its goals because it emphasizes cost reduction, product and service quality, and organizational system speed. Besides, there is evidence that companies that implement BPR enjoy significant benefits in improved customer satisfaction, productivity, and profitability. However, this study suggests that the company must be keen on this strategy since it is time-consuming and may harm people's jobs if proper plans are not done before implementation. Other issues that the company might experience due to poor planning include lack of sustained management commitment and leadership, unrealistic scope and expectations, resistance to change, and higher demands.

Mergers, Acquisitions and the Financial Performance: An Empirical Analysis from Indian Manufacturing Sector

Mergers and Acquisitions (MandA) are one of the most preferred strategies of corporate restructuring across the globe. Companies opt for MandA as they tend to generate operational synergies as well as improve the financial performance of the firms. The present study evaluates the financial performance of fifty four acquiring manufacturing firms in India that occurred between the financial year 2006-07 and 2013-14. The study follows positivist approach with focus on quantitative analysis of financial data over the period of ten years (five years pre and five years post) for five parameters. Determinants of financial performance of acquiring firms before and after the MandA have also been examined. Paired Samples t-test, Principal Component Analysis and Principal Component Regression have been employed for the analysis. Findings suggest that profitability and cost of utilization significantly decline after MandA. Efficiency, Profit Margin, Cost of Utilization, Interest Cover have remained significant factors contributing to the Return on Capital Employed both pre and post MandA. Failure of MandA in creation of synergies in Indian manufacturing sector suggests lack of strategic fit between the firms. It is important for managers to clearly define the motives behind the MandA not just for growth but survival as well.

Measuring The Relationship Between Customer Satisfaction, Service Quality and Corporate Image: A Case Study of Airtel and BSNL

In the light of the changes taking place in the business world as a result of globalization, liberalization and increasing competition no company can afford to ignore the importance of favourable (corporate) image since it reflects the character of a company. The more favourable is the image, the more active people are in recommending a company’s products to their friends and relatives. The main purpose of the above study is to measure the relationship between service quality, customer satisfaction and corporate image. A sample size of 1000 customers has been taken in the study comprising of 500 Airtel and BSNL users each. The analysis indicates that both the variables customer satisfaction and service quality have been found to be significant predictors of corporate image of the telecom companies.

Silent Killers! - Toxic Leaders?

To counter the continuing high rate of executive failures this paper suggests a more forensic approach be adopted in the appointment of executives. It advocates Corporate Boards together with top and senior management consider the use of psychometric profiling - combined with regular monitoring of an executive’s ‘behaviour-in-context’ following their appointment - to guard against the emergence of toxic leadership behaviours. Derived from executive coaching experiences, and research, this paper highlights differing examples of dysfunctional and toxic leadership. The term ‘Covid-Tox is introduced to describe the pervasive virus-like presence of dysfunctional, destructive, counter-productive and fraudulent behaviour in the workplace and suggests ways through which such behaviour may be countered. Findings Its main findings are that that an assessment of the leader’s performance should be based on their ‘behaviour-in-context’ and involve regular post-appointment monitoring as a defence against the emergence of toxic leadership.

The Effects of Protectionist Policies in Romania

Protectionism is an economic doctrine that consists of protecting the national economy by limiting or prohibiting the import of foreign products. A country can filter foreign exchange through various protectionist, tariff (involves the use of customs barriers) and non-tariff (using barriers such as quotas, technical rules, administrative formalities, etc.). Governments resort to trade policy measures in a wide variety of situations: to balance the balance of payments, for a better allocation of resources (by promoting certain industries or sectors considered promising), to redistribute the national income, etc. Most commonly, however, they are used when domestic industries cannot cope with external competition. The main cause is their lack of competitiveness concerning foreign producers. For this reason, states often prefer to protect their domestic industries through trade policy measures, despite the negative effects they have on the economy as a whole. This paper outlines some issues specific to protectionist theories in foreign trade and their impact on a small country like Romania also protectionist theories, trade policies, and arguments in support of and against protectionism.

Impact of Second Wave of Pandemic (COVID-19) on the Consumption Pattern of Urban Consumers

Background and Purpose: The impact of steps taken to contain COVID-19 and the fear of losing lives on consumption patterns is evident in India. The lockdown has disrupted the consumption habits of consumers. The study was conducted to assess the impact of the second wave of COVID-19 on consumption patterns of consumers residing in urban areas of Varanasi and nearby towns. Methods: The required data were collected through an online survey. The questionnaire to assess the impact of the pandemic on consumption patterns was sent to urban consumers of Varanasi and nearby towns using google forms. In addition, some of the consumer's responses were recorded using telephonic interviews. The data collected was analyzed through MS-Excel and Jamovi version 1.6.23 software. Results/ Findings: It was found that the current pandemic has a significant impact on consumption patterns. The study reveals that most respondents' spending habits have changed; most spending is on essential items. In addition, consumers have adopted new practices like many of them have started online purchasing, etc. Limitations: Due to administrative restrictions and social distancing mandates, a small sample was selected for the study. The study has taken only urban consumers as a sample. Managerial Implications: The findings will help marketers search and implement new ways to survive and succeed in a pandemic situation.

Customer Perception and Preferences towards Banking Services in India – A Case Study of Varanasi Region

Marketing is a critical business domain and is an essential instrument for attaining a competitive advantage in services. It is also considered a potent tool for attracting, holding, and satisfying customers for the organization offering services. In India, the banking industry has been experiencing ups and downs for a long. In order to solve these problems and manage the challenges, the banks need to evolve and implement effective marketing strategies based on a customer-centric approach. This study focuses on one of the essential elements of service marketing, i.e., Process: Process used in banking services, customers' perception towards this process, and suggestive measures to improve the banking services' process to their customers. The study is based on primary data gathered with the help of a survey method. The survey has been conducted with the help of a structured questionnaire. In order to obtain opinions and views of customers, a sample of 100 customers of different banks has been taken. With different statistical tools such as the weighted average method and ranking, the paper concludes that most of the banks' customers are moderately satisfied with the service delivery process.

The Glittering Portfolio – A Study with Special Reference to Performance of Gold Investments

Gold has been one of the traditional and essential forms of the asset in India; even today, gold ornaments are considered one of the necessary investment forms as they can be pledged or converted into cash when there is a financial crunch. Gold investments in electronic format have become popular in India from 2002 onwards. Investors always get confused on whether they should have gold in their portfolio and whether they should have it in physical form or electronic form. Prices of gold have been fluctuating based on demand and supply. This case study tries to analyze whether gold should be part of an investment portfolio.