scholarly journals Sequential dependency for affective appraisal of food images

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Erik Van der Burg ◽  
Alexander Toet ◽  
Zahra Abbasi ◽  
Anne-Marie Brouwer ◽  
Jan B. F. Van Erp ◽  
...  
Keyword(s):  
Preceding Trial ◽  
Food Delivery ◽  
Sequential Dependency ◽  
Sequential Effects ◽  
Positive Dependence ◽  
Trial Analysis ◽  
Delivery Services ◽  
Food Image ◽  
Food Images ◽  
Valence And Arousal

AbstractHow we perceive the world is not solely determined by our experiences at a given moment in time, but also by what we have experienced in our immediate past. Here, we investigated whether such sequential effects influence the affective appraisal of food images. Participants from 16 different countries (N = 1278) watched a randomly presented sequence of 60 different food images and reported their affective appraisal of each image in terms of valence and arousal. For both measures, we conducted an inter-trial analysis, based on whether the rating on the preceding trial(s) was low or high. The analyses showed that valence and arousal ratings for a given food image are both assimilated towards the ratings on the previous trial (i.e., a positive serial dependence). For a given trial, the arousal rating depends on the arousal ratings up to three trials back. For valence, we observed a positive dependence for the immediately preceding trial only, while a negative (repulsive) dependence was present up to four trials back. These inter-trial effects were larger for males than for females, but independent of the participants’ BMI, age, and cultural background. The results of this exploratory study may be relevant for the design of websites of food delivery services and restaurant menus.

Mobile marketing tools in the market of restaurant food delivery services in Ukraine

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sergiy Spivakovskyy ◽  
Tetiana Spivakovska ◽  
Katerina Bazherina
Keyword(s):  
Business Processes ◽  
Food Delivery ◽  
Mobile Marketing ◽  
Kano Model ◽  
Marketing Resources ◽  
Delivery Services ◽  
Purchase Process ◽  
Customer Attitudes ◽  
Practical Recommendations

This study explores the usage of mobile marketing tools in the market of restaurant food delivery services. While new mobile tools become available, the enterprises need to rationally select and use those tools. In the study, the market of restaurant food delivery in Ukraine has been analyzed, and the enterprises operating in the market have been classified based on their business processes. It was discovered that the usage of mobile marketing differs for aggregators and food producers, depending on their business processes and marketing goals. For each group of enterprises operating in the market, classification of mobile marketing tools has been done, and approaches for selecting mobile marketing tools by the stages of a purchase decision process have been proposed, based on marketing objectives at every stage of the purchase process. Online customer survey has been conducted, and the Kano model has been applied to estimate customers’ satisfaction and their attitude toward mobile marketing tools. Based on the research results, the practical recommendations for selecting the most suitable mobile marketing tools have been developed, and these recommendations take into account the interests of both sides: customers and companies implementing marketing tools. It was found out that the main selection criteria include enterprise internal business processes, marketing objectives, and customer attitudes. The recommendations developed in this study, provide businesses with the approaches necessary to rationally allocate their marketing resources.

scholarly journals E-Hailing Services: Antitrust Implications of Uber and Grab`s Merger in Southeast Asia

2020 ◽  
Vol 28 ((S1)) ◽  
pp. 373-394
Author(s):  
Nasarudin Abdul Rahman ◽  
Mushera Ambaras Khan ◽  
Ida Madieha Abdul Ghani Azmi ◽  
Mohd Radhuan Arif Zakaria
Keyword(s):  
Southeast Asia ◽  
Food Delivery ◽  
Merger Control ◽  
Comparative Approach ◽  
Competition Authority ◽  
Secondary Sources ◽  
Ex Post ◽  
Delivery Services ◽  
Competitive Behaviour ◽  
Cost Efficient

Uber-Grab’s merger had attracted antitrust scrutiny by competition authorities in Southeast-Asia. The merger between the two had created a large giant company that provides various services through a platform such as ridesharing and food delivery services. According to the deal, Grab will take over Uber’s assets (ridesharing and food delivery service), and in return, Uber will take a 27.5 percent stake in Grab. Although Grab claimed that the merger would create a cost-efficient platform in Southeast Asia and put it in a better position to serve consumers, there was a genuine concern that the merger will reduce competition in the market and provide incentives to Grab to engage in anti-competitive behaviour such as increasing the price of its services. This article aims to analyse how different countries in Southeast Asia responded to the Uber-Grab’s merger and measures taken to address competitive concerns ex-ante and ex-post-merger. Unlike other competition jurisdictions in Southeast-Asia, the Malaysia Competition Act 2010 contains no merger control provision, which empowers the Malaysian competition authority to block any merger that has the effect of substantially lessening competition. The studies on how other countries evaluated the Uber-Grab merger could assist Malaysia’s competition authority to regulate the future behaviour of the big digital platform in the Malaysian market. This article was written based on research that relies on both primary and secondary sources. Primary sources include statutory provisions on competition, decision, proposed decision, interim measures, and others. while secondary sources include journal articles, news, internet resources, and others. The article also adopts a comparative approach in order to analyse the approaches and measures taken by the various merger control regimes in Southeast Asia in dealing with the Uber-Grab’s merger.

Perceived risks from drone food delivery services before and after COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ja Young (Jacey) Choe ◽  
Jinkyung Jenny Kim ◽  
Jinsoo Hwang
Keyword(s):  
Perceived Risk ◽  
Food Delivery ◽  
Equation Modeling ◽  
Stable Operation ◽  
Content Type ◽  
Before And After ◽  
Delivery Services ◽  
Psychological Risks ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.

scholarly journals Data of collaborative consumption in online food delivery services

Data in Brief ◽  
2019 ◽  
Vol 25 ◽  
pp. 104007 ◽  
Author(s):  
Miguel A. Segura ◽  
Juan C. Correa
Keyword(s):  
Food Delivery ◽  
Collaborative Consumption ◽  
Delivery Services
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