Factors Affecting Customer Intentions Toward AI-Made Music

The purpose of this chapter was to develop and verify a theoretical model to understand the ways that potential customers perceive and act toward AI-made products. The author began the chapter with a review of the existing literature to extract the most fundamental elements, both internal and external to the customers, which can affect their perceptions and behaviours. From there, the author proposed and tested a theoretical model that can explain customer attitudes toward a new type of music: AI-made music. Using data gathered from a young customer sample (n = 219) in Japan, the author found that perceived product/service attributes and customers' personal characteristics had significant impacts on customer purchase intentions, while perceived seller attributes and environment characteristics had not. These findings helped expand the literature on customer attitudes by introducing and investigating an aggregated model on the one hand. They also provided practical support for the commercialization of the AI-made products industry in the future on the other.

EXPLORING CUSTOMERS’ ATTITUDES AND BEHAVIOURS TOWARDS USING MOBILE MARKETING BEFORE, DURING, AND AFTER VISITING RESTAURANTS IN SAUDI ARABIA

Contemporary tourism has seen the adoption of mobile applications to discover and market attractions such as restaurants and hotels, yet few academic studies focus on customer attitudes and behaviours towards the usage of mobile marketing for restaurants in non-western cultures, like Saudi Arabia. The Saudi Arabian Government’s announcement that its borders are opening to international tourists marks a significant opportunity for the hospitality businesses. This study provides insight into customers’ attitudes and behaviours towards using mobile marketing channels when deciding on restaurants. Qualitative research using semi-structured interviews were conducted with ten Saudi customers who frequently utilised their smartphones to decide on restaurants. Thematic analysis identified positive attitudes towards using mobile marketing for restaurants which considered factors like usefulness, ease of use, time and money savings, while misleading information and massive advertising resulted in negative attitudes. Furthermore, the research highlights customers’ main mobile marketing activities before, during, and after their visits to restaurants. This research provides the initial findings identifying opportunities for businesses as a result of the adoption of these technologies.

Brand Performance Analysis of Selected Casual Dining Restaurants In the Philippine’s National Capital Region: Basis for Proposed Strategic Brand Mechanism Model

Sustainability issues for the Philippine casual dining restaurants have been a widespread problem in the current condition of the pandemic. This paper aimed to propose a business approach, with brand standardization and recalibration, to be able to succeed competently in the market. In order to ensure that customer attitudes fulfil their satisfaction and desire, different drivers of brand success, such as marketing, innovation, service qualities, and corporate social responsibility, are essential. A quantitative-descriptive approach was employed with a Cronbach's alpha coefficient yielded a value of 0.982 with 510 respondents located in the National Capital Region with 46 survey questions. The analysis was done using the Spearman Rho Correlation and Analysis of Variance (ANOVA). The findings revealed that there is no significant relationship between the drivers of brand performance and customer attitudes towards brand preference. Furthermore, the findings have shown that the null statement of the large disparity between the customer profiles was rejected and said that at least one of the two samples has a substantially different meaning. The study depicted a brand standard mechanism model which composed of six brand dimensions, namely Brand Management, Brand Service Performance, Brand Safety Protocols and Sanitation, Brand Technical and Operational Design, Brand Menu Selection and Pricing, and Brand Awareness and Sustainability as part of Strategic Brand Mechanism for Casual Dining Restaurants. It is concluded that the well-being and hygiene of casual dining restaurants have been the most difficult in light of the current standard customer support and satisfaction. It is also inferred that the preferences and happiness of the consumer impact.

Customers’ behavioral intention on mobile banking services in Indonesia

This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness.

Role of the social factors in success of solar photovoltaic reuse and recycle programmes

By 2050, the cumulative mass of end-of-life photovoltaic (PV) modules may reach 80 Mt globally. The impacts could be mitigated by module recycling, repair and reuse; however, previous studies of PV circularity omit the consideration of critical social factors. Here we used an agent-based model to integrate social aspects with techno-economic factors, which provides a more realistic assessment of the circularity potential for previously studied interventions that assesses additional interventions that cannot be analysed using techno-economic analysis alone. We also performed a global sensitivity analysis using a machine-learning metamodel. We show that to exclude social factors underestimates the effect of lower recycling prices on PV material circularity, which highlights the relevance of considering social factors in future studies. Interventions aimed at changing customer attitudes about used PV boost the reuse of modules, although used modules can only satisfy one-third of the US demand during 2020–2050, which suggests that reuse should be complemented by recycling.

PREREQUISITES FOR ACCOUNTING SUPPORT IN APPLYING DIFFERENTIATION STRATEGY

The paper is based on the thesis that the company com- petitiveness should be built on the basis of accounting support to strategic choices. Competitiveness at the sin- gle company level is, for the most part, a consequence of management activities. More recently, modern man- agement concepts are available to them, which also re- quire adequate information support. Hence, the content of the defined topic was intended to present the possi- bilities of accounting information support in achieving and measuring competitiveness, as identified based on customer attitudes about the key factors for company’s market success. Achieving such an aim would contrib- ute to identifying the criteria of accounting information system success in achieving desired market position, but also in promotion, to a great extent neglected pos- sibilities of this part of information system, in domes- tic companies. Required adequacy of information sup- port is presented in the form of accounting instruments which can help in setting and implementing differentia- tion strategy.

Mobile marketing tools in the market of restaurant food delivery services in Ukraine

This study explores the usage of mobile marketing tools in the market of restaurant food delivery services. While new mobile tools become available, the enterprises need to rationally select and use those tools. In the study, the market of restaurant food delivery in Ukraine has been analyzed, and the enterprises operating in the market have been classified based on their business processes. It was discovered that the usage of mobile marketing differs for aggregators and food producers, depending on their business processes and marketing goals. For each group of enterprises operating in the market, classification of mobile marketing tools has been done, and approaches for selecting mobile marketing tools by the stages of a purchase decision process have been proposed, based on marketing objectives at every stage of the purchase process. Online customer survey has been conducted, and the Kano model has been applied to estimate customers’ satisfaction and their attitude toward mobile marketing tools. Based on the research results, the practical recommendations for selecting the most suitable mobile marketing tools have been developed, and these recommendations take into account the interests of both sides: customers and companies implementing marketing tools. It was found out that the main selection criteria include enterprise internal business processes, marketing objectives, and customer attitudes. The recommendations developed in this study, provide businesses with the approaches necessary to rationally allocate their marketing resources.

Mobile Marketing Initiatives on Consumer Attitudes and Buying Behaviour of Young Consumers in Sri-Lanka

Purpose: Mobile marketing is act as a phenomenon of great impact and relevance for marketing communications because it provides a continuous access to the consumer “anytime and anywhere”. Development of mobile marketing has become a greater opportunity to maintain an interactive and meaningful communication with customers for businesses, especially within the young generation. Young consumers are not homogeneous audiences for mobile marketing as their usage patterns and attitudes are widely depending on their social background, technological literacy and urban/rural lifestyles. The main objective of this study is to examine the influence of innovative mobile marketing services on customer attitudes and buying behaviours of young consumers in Sri-Lanka. Method: Quantitative approach was used to investigate the specific research objective followed by explanatory research design. The sample size for this study was 130 undergraduates attached to university of Sri Jayewardenepura. Survey method was used to collect the data and a structured questionnaire was utilised as a data collection tool. Findings: Multiple regression analysis results revealed the statistically significant relationships between mobile marketing initiatives (mobile app marketing and SMS marketing) and customer buying behaviour. The regression-based path analysis results indicated that customer attitudes mediate the relationship between mobile app marketing and customer buying behaviour. The path analysis on SMS marketing, customer attitudes and consumer buying behavior revealed that there was no mediating effect of customer attitudes for the relationship between SMS marketing and customer buying behaviour. Research Implications: Mobile marketing initiatives provide marketers and business to connect more closely to customers. It is important for the marketers to know the influence of mobile marketing initiatives on the consumer buying attitudes and behaviours whether they are positive or negative.