AbstractThis paper analyzes the discursive construction which a women's movement (MMO) in Ecuador presents to the public as an alternative to the government's proposal on the issue of “solidarity economy and finance.” The MMO's proposal and that of the government are not exactly two conflicting voices, but they are somewhat divergent in the process of building theEthnographic methodology is used to collect the data, and to relate these data with the local and global context. As for the method of analysis, the pragmatic approach has provided useful tools at the micro-analytical level. However, this level places limits at the macro-analytical level, on the analysis of complex strategies and arguments; in this case, this research shows how discourse analysis needs to be complemented with studies of argumentation. Finally, the socio-cognitive notion of